Fri.Feb 19, 2016

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Your Association Is Not the Center of the Universe - Your Users Are

Higher Logic

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”.

Process 173
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Your Year to Make an Impact: Membership Growth Online Summit

Wild Apricot

You’re ready to take some risks, learn the strategies of the experts, and build a lean, mean, online marketing machine that will take your growth to the next level. That's what the Membership Growth Online Summit is all about!

Strategy 151
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Association Brain Food Weekly: 2.22.16

Reid All About it

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated. Tue 2/23 at 1 p.m. – Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products.

Wisconsin 150
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Apply Psychology to Meet Attendee Needs

Associations Now

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. Step one is ensuring their basic needs are being met. You probably would never guess that Maslow’s Hierarchy of Needs and an attendee’s meeting experience are related. But, guess what? They are, according to a new white paper from brand experience agency Freeman XP.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Joys of Mentoring, Mining Talent and Wearing Many Hats

Association Adviser

For the past three years, Betsy Monseu, chief executive officer of the American Coal Council (ACC), has guided the ACC to impressive membership growth despite industry consolidation and rising. For more about this topic, click on the headline.

More Trending

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Four Stupendous Strategic Steps You Should Practice Regularly

Velvet Chainsaw

One of the biggest challenges we face—especially nonprofit association and conference professionals–is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement.

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Ad Campaign Details How Nursing Layoffs Affect Public Health

Associations Now

Through a new ad campaign, the Ontario Nurses Association is working to educate the public on how laying off hundreds of nurses is not just troublesome for those in the profession but also means an increase in patient complications and longer recovery times. The Ontario Nurses Association launched phase two of its “ Nurses Know ” ad campaign earlier this month.

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RIP Harper Lee: The Mockingbird Scribe’s Association Legacy

Associations Now

Iconic author Harper Lee, who died Friday, may be best known for a single book—and its sequel, released last year—but she created a long legacy, one that’s been embraced by two prominent associations. Harper Lee, whose iconic book gave her standing in the literary world, the heart of the civil-rights debate, and popular culture, won’t be soon forgotten by many readers.

Alabama 52
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Friday Buzz: Analytics Annoyances

Associations Now

Analytics are essential to understanding how things work, but the editorial world generally doesn’t have good analytics, a new Brookings Institution report argues. Plus: how to write an amazing nut graph for your next news release. In the publishing world, analytics are vital in understanding how people read, access, and consume content. But some data only provides the facts and not necessarily the “why” behind them.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more