Spark Consulting
OCTOBER 28, 2014
'One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? Determine whether this is something that can be a “loss leader” or whether it needs to break even or turn a profit.
Aaron Wolowiec
OCTOBER 28, 2014
'I’ve admitted it before, and I’ll do it again: I’m a social media and technology addict. So when I’m choosing conferences to attend, I look for technology use. Is there a hashtag? Will speakers engage with participants in real time – or afterward – via social media? If something comes up, will the organizer provide content virtually? Also, is there an app that can help me plan where to eat, where to stay and sights to see?
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Virtual
OCTOBER 28, 2014
'You only get one chance to make a first impression. This isn’t just for people, it’s for organizations as well. And that’s why it’s so critical to set your dues at the correct level right out of the box. In my mind, there are three things to think about in setting dues levels. First, consider what you’re trying to accomplish.
Velvet Chainsaw
OCTOBER 28, 2014
'Some people call it luck. Others call it fate. Whatever we call it, serendipity is a wonderful thing. We’ve all experienced it at a conference. That happy accident or surprising discovery when you sit next to someone at a session who deals with the same work challenges as you. This new serendipitous connection introduces you to other like-minded participants and before you know it, you’re meeting up for dinner.
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Associations Now
OCTOBER 28, 2014
'The Face of Fundraising A new survey by the Association of Fundraising Professionals-Greater Philadelphia Chapter looked at the giving trends of the next generation of philanthropists and came to a familiar conclusion: They’re nothing like the generations before them. “The results reveal a portrait of today’s philanthropist: younger; racially, culturally, and socially diverse; socially tolerant; and more likely to make giving decisions based on facts rather than emotion,” AFP-GPC said in
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Associations Now
OCTOBER 28, 2014
'For years, Amazon has quietly built an army of online users who work on tiny tasks for low pay. For associations, the tool it created, Mechanical Turk, could prove an effective way to do market research and manage important but tedious tasks. But it has its pluses and minuses. Nine years ago, Amazon took one of its earliest steps away from simply being a retail giant.
Plexus Consulting
OCTOBER 28, 2014
'Select Information Gathering, Benchmarking and Coaching Program Launched for Senior Association Executives (Washington, DC—28 October 2014) Plexus Consulting Group, LLC (Plexus) has launched a new subscription service through which senior managers of nonprofit and public service organizations can match their performance against their peers in a variety of disciplines to be better able to evaluate and improve their skills.
Associations Now
OCTOBER 28, 2014
'The Worst Excuses Some of the craziest reasons employees stayed home, according to the CareerBuilder study: • Employee just put a casserole in the oven. • Employee’s plastic surgery for enhancement purposes needed some “tweaking” to get it just right. • Employee was sitting in the bathroom and her feet and legs fell asleep. When she stood up, she fell and broke her ankle. • Employee had been at the casino all weekend and still had money left to play with on Monday morning. • Employe
Beth Kanter
OCTOBER 28, 2014
'Click to View Full Infographic. Note from Beth: How do we build networks and movements around important social change issues. A generative social impact network links people together through relationships. They create social capital or value by making their skills, resources, and knowledge available to each other. Engagement in the network provides a bigger benefit than to the individual member, the networks can work on finding solutions to big social issues.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
OCTOBER 28, 2014
'A partnership with a top business school offers new virtual tools to members of a professional coaching association in Europe. What’s the benefit? Continuing education is increasingly essential for staying ahead of the competition. That’s why the Association of Coaching Supervisors (ACS) offers workshops, classes, and lectures to help members stay on top.
Associations Now
OCTOBER 28, 2014
'While the use of the term “organic” is regulated at the federal level, home and personal-care products, like soaps and clothing, don’t fall under that scrutiny. Some associations would like to see more oversight—though one major grocery chain has proved helpful with cleaning up the industry. That organic facial cleaner you’ve been using may not really be organic after all, at least not in the way you think of the word.
Associations Now
OCTOBER 28, 2014
'Expedia and Priceline getting long in the tooth? Check out new online travel options that might be worth your time. Also: Taylor Swift is better at marketing than you are, and it’s OK to admit it. Finding a cheap flight isn’t always easy, but there are definitely options out there. Inc.com has a few of those, including a Pinterest-style booking platform and an app that uses historic data points to suggest whether you should buy those tickets now or wait a little while.
Associations Now
OCTOBER 28, 2014
'In comments at this week’s Aviation Security World Conference, International Air Transport Association officials expressed concern that governments were leaving them in the dark on potential security concerns in the air. At the same time, the group hopes to see more flexibility at security checkpoints. The airline industry doesn’t want to know everything—just enough to keep passengers safe.
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Associations Now
OCTOBER 28, 2014
'Last week, a top congressional aide said tax reform will be top-of-mind for the next chairman of the tax-writing committee. Meanwhile, an accountants’ group is calling for quick action on tax extender legislation. Legislation to overhaul the tax code will be a high priority in the next Congress, a top aide for the House Ways and Means Committee said last week.
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