Velvet Chainsaw

OCTOBER 15, 2014

'The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs.

Social Media 87

Social Media Conference Communications Review 87

Associations Now

OCTOBER 15, 2014

'An association management software system can be a crucial tool for success in a membership organization—and also a possible source of frustration. The happiness of an association membership pro, perhaps more than staff from any other department, likely hinges day to day on the performance of a key IT system: association management software. The AMS, at its core, is where membership happens: It’s where data is stored, where joins and renewals are processed, and where engagement is tracked

System 87

System Review Software Analysis 87

Association Adviser

OCTOBER 15, 2014

'The key to landing a job is to make sure your credentials stand out. There are different ways to accomplish that goal, but Twitter is an especially important place to start. The post To Find a Job. For more about this topic, click on the headline.

Social Media 84

Social Media Recruiting Recruitment 84

Membership Marketing

OCTOBER 15, 2014

'At this time of year, many of my clients are working on their 2015 membership marketing plans. If that is the case for you, be sure to step back as you plan and keep in mind the big picture. Membership is all about relationship. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

Marketing 76

Marketing Recruiting Recruitment Social Media 76

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Member Engagement

Associations Now

OCTOBER 15, 2014

'The American Library Association has been outspoken in criticizing the latest version of Adobe’s electronic reader software, which tracks the reading habits of its users—a major no-no in the library world. The American Library Association (ALA) wants to make sure that patrons’ reading choices stay private. That position remains firm—even if the books in question are electronic.

Library 70

Library eBook Software Products 70

Associations Now

OCTOBER 15, 2014

'In the age of texting and email, the human voice still holds lots of currency—even for younger audiences who seem destined to tune out voicemail. The secret is in the frequency. Also: What problems do your benefits solve for members? It may be the ultimate generation gap—many younger people simply can’t stand voicemail and would much prefer the benefit of an email, tweet, text message, or anything you can read in less time than it takes to go into your voicemail inbox and press play.

Marketing 69

Marketing Resources Conference 69

Old ClayBurn Association Management

OCTOBER 15, 2014

Software 40

Software Association Management 40

Associations Now

OCTOBER 15, 2014

'The National Retail Federation, which has taken a stance against increasing the federal minimum wage, will soon find itself in conflict with its own chairman on that position. Incoming board chair Kip Tindell, CEO of the Container Store, hopes to use his role to convince the retail group to soften its stance. New Year’s Day is still months away, but the National Retail Federation (NRF) sounds like it’s headed toward a fairly interesting 2015.

Industry 62

Industry Leadership Examples 62

Associations Now

OCTOBER 15, 2014

'An association pro declares the era of blaming millennials is over. Plus: the good and the bad of word-of-mouth. In the blame game, playing the generation card is easy. Millennials have been accused of having tech-addled attention spans and a sense of self-importance, but when looking for the real source of problems, the answer often lies within. That and more in today’s Social Media Roundup: Look inward.

Social Media 57

Social Media millennials Leadership Process 57

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 15, 2014

'Two more confirmed cases of Ebola in the U.S.—both in nurses who cared for the Dallas patient who died last week—has nurses’ groups urging action to better prepare hospitals and healthcare workers to care for patients infected with the disease. Are the doctors and nurses at U.S. hospitals adequately prepared to properly care for Ebola-infected patients?

Dallas 54

Dallas Texas Survey Washington 54

Associations Now

OCTOBER 15, 2014

'Starwood Hotels and Resorts Worldwide recently announced that a group of its executives will spend a month in Mumbai and Delhi next year to get a firsthand experience of the hospitality industry in India. Executives from Starwood Hotels and Resorts Worldwide will head to India next year for a month-long business and cultural immersion. President and CEO Frits van Paasschen and several top-level executives will spend March in Mumbai and Delhi, roughly 8,000 miles away from the company’s headquar

Connecticut 46

Connecticut Class Course Innovation 46