Associations Now

OCTOBER 29, 2014

'The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans into membership drivers. Let’s just answer that question in the headline right away: No, your members (at least the vast majority of them) don’t join to support your association’s mission. But, if you’re doing it right, they might join because of your mission.

Denver 85

Denver Revenue Member Experience Marketing 85

Beth Kanter

OCTOBER 29, 2014

'I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford. I’m pleased to see that some of the skepticism and complaints have now morphed in to more capacity builders providing tips for nonprofits to take advantage of this national day of giving. Giving Days organized by local communities are being adopted by many more communities than ever before and a stronger understanding how these efforts can help build the capac

Mooc 58

Mooc Social Media millennials Tips 58

Associations Now

OCTOBER 29, 2014

'In conjunction with HazingPrevention.Org, the National Federation of State High School Associations is sponsoring an essay contest that encourages high school athletes to share stories of how they welcome new teammates without hazing. When he joined the board of directors at HazingPrevention.Org (HPO) several years ago, Elliot Hopkins, director of sports, sanctioning, and student services at the National Federation of State High School Associations (NFHS), found himself surrounded by colleague

Vermont 72

Vermont Oklahoma New Jersey Philadelphia 72

Associations Now

OCTOBER 29, 2014

'With its new food database, the Environmental Working Group hopes to make it easier for consumers to understand how processed their food actually is. The online resource received some good reviews—but not from food manufacturers. Just how processed is that Hot Pocket you just bought? And would you be better off with something else? For decades it’s been hard to answer those questions because of the complexity of ingredient lists and the lack of clarity over where the ingredients come from

Resources 72

Resources New York Process Review 72

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Associations Now

OCTOBER 29, 2014

'A Disruptive Moment Also on Wednesday, CurrentC provider MCX revealed to test users that it had been the target of a data breach affecting test-data email addresses. Commenting on the possible reason for such an attack, MCX CEO Dekkers Davidson suggested that it was due to the CurrentC system disrupting the “status quo” of the banking industry. “When you poke at a large ecosystem like that, you should expect attacks,” he said during a news conference Wednesday.

Michigan 57

Michigan System Technology Industry 57

Associations Now

OCTOBER 29, 2014

'How Taco Bell won the attention of many an online surfer by turning off its website and social feeds. Also: Make it easy—but not too easy—to comment in your online community. It may be the boldest approach to social media, and media in general, in a long time. On Tuesday Taco Bell announced its new mobile app, becoming the first major traditional fast-food chain to support online ordering.

Strategy 84

Strategy Marketing Social Media Recruiting 84

Associations Now

OCTOBER 29, 2014

'Don’t know where to find your polling place? Need details about what’s on your local ballot? A new website has that info and other resources to make it easier for Americans to cast their votes next Tuesday. It’s less than a week until Election Day, and if you’re in search of your nearest polling location or a sample ballot, a new resource from the Internet Association may be just the ticket.

District of Columbia 76

District of Columbia Sample Project Resources 76