Golden's Rules for Association

MARCH 3, 2015

'A lot of self-help books and personal development coaches advise taking a break from your area of professional focus every now and then to read things entirely outside your field. In today’s world of mass media, information overload, and 24-hour-a-day, day jobs, that is increasingly hard to do. But I have found this to be […].

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Aaron Wolowiec

MARCH 3, 2015

'When’s the last time this happened to you? There’s a highly recommended, world-class speaker you’d like to feature at an upcoming program. She’s perfect for your event in every way, except for the associated price tag. After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted.

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Jamie Notter

MARCH 3, 2015

'Okay, I fully admit that I really don''t know much about farming, and I''m relying more on a stylized/truck-commercial-version of farming, but bear with me here. A lot of organizations seem to put off the work of creating an intentional and strong culture. Their conclusion is that it''s too hard or that they don''t really know how to do it. While those two statements may be true, they are actually very poor excuses, and the farming comparison sheds some light on that.

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Associations Now

MARCH 3, 2015

'Tips for Avoiding Bloatware The unwanted software that has plagued new machines in recent years isn’t easy to get rid of once you have it. Check out these tips to avoid poor experiences: Do a clean OS install: Larger IT shops will put a fresh disk image onto a machine before giving it to an employee, ensuring that everyone is using a relatively consistent set of tools right off the bat.

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Membership Marketing

MARCH 3, 2015

'It is great to find a new book that has been waiting to be written for a long time. The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue is that book. It makes the case for the membership relationship across almost all organizational platforms. The author, Robbie Kellman Baxter, maintains that membership is the lever for success for organizations from online businesses like Pandora, to communities like LinkedIn; to loyalty programs like airli

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Beth Kanter

MARCH 3, 2015

'This month’s theme for the nonprofit Blog Carnival is “ Breaking Through the Noise ,” calling for tips and ideas about how nonprofits can reach their audiences with the right message at the right time given the clutter of online information clamoring for their attention. Last month, I was lucky enough to receive an advanced copy of Ben Parr’s new book, Captivology : The Science of Capturing People’s Attention that is packed with research, insights, and tips abo

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Associations Now

MARCH 3, 2015

'When it comes to creating viral content, one name stands out: BuzzFeed. Rather than try to mimic the social media site, the Meetings Mean Business campaign decided to go a different route. It joined BuzzFeed Community. What’s the saying? If you can’t beat ’em, join ’em. By writing our own posts, we are able to highlight the importance of the meetings and events industry in a fun, innovative way that connects to millennials and new business leaders.

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millennials Social Media Innovation Tips 78

Associations Now

MARCH 3, 2015

'The Michigan Cider Association, a new industry group for cider manufacturers in the state, hopes to leverage the existing strength around the craft-beer industry as a whole to improve brand awareness for the product. The rising popularity of craft beer is helping to make room for different kinds of beverages at the pub—and cider makers are working to leverage that momentum.

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Associations Now

MARCH 3, 2015

'Professional design association members can get their legal agreements in order with a year of free documentation services. What’s the benefit? While many artists would prefer to focus on their craft rather than the business logistics of the trade, talent alone can’t keep legal affairs in order. The American Institute of Graphic Arts (AIGA), which bills itself as “the professional association for design,” is taking some of the pressure off its members by partnering with

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