Tue.Aug 19, 2014

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Does Your Organization Pass the Toothbrush Test?

Reid All About it

'Before Google makes an acquisition, the target company must first pass co-founder Larry Page’s toothbrush test: Is the company’s product or service used regularly to make people’s lives better? How does your organization live up to that test? Do your clients or members depend on something you provide to do their jobs? Does that product/service improve their professional or personal lives?

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Take advantage of the benefits gap

Aaron Wolowiec

'A friend of mine was lamenting the other day that soon she’ll have fewer health care benefits. Looking to cut costs, her employer switched health care plans and decided to eliminate some “frills.” But the kicker: She’ll be paying more. Unfortunately, as businesses continue to recover from the recent economic downturn, and now with the introduction of the Affordable Care Act, this scenario will probably become more common.

Discount 142
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Discounts Are Not Valuable

Jamie Notter

'I attended a good session at the ASAE conference about pricing. It was not a ton of new information, but it did provide a good reminder about the importance of value-based pricing. That is, consider what alternatives your customer has, and then compare the value they get from those alternatives with the value they get from your offering. That will help you set pricing.

Discount 133
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Are You Engaging Your Meeting Participants?

Association Adviser

'The term "attendee" is outdated. At today’s meetings, "participant" is a much more accurate term. That’s because today’s participants are more engaged in the meetings experience than ever. The post. For more about this topic, click on the headline.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Supercharging the Discussion: Let’s Talk Electricity at Events

Associations Now

'Now more than ever, event attendees are in need of a charge—specifically of their laptops, tablets, and mobile devices. Event companies are working on solutions like charging lockers, but planners should be asking themselves deeper questions about this growing challenge. My trip to the ASAE Annual Meeting & Exposition in Nashville last week was defined by two things: music and recharging my batteries.

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SeaWorld Works To Solve “Blackfish” Backlash—With Association Help

Associations Now

'33 % The decline in SeaWorld’s stock last week, soon after the company announced that it had missed earnings estimates. The stock, at $19 as of Monday afternoon, is down by nearly 50 percent from its peak over the past 12 months. The theme park chain, which has faced serious knocks to its reputation (and a drop in its stock price) due in part to a popular documentary, hopes that a new park design will help assure the public that it’s keeping the orcas safe.

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ASAE Session: Emerging Hybrid Membership Models

Membership Marketing

'Last week I had the opportunity to present at the ASAE Annual Meeting with Greg Melia and Krista Barnes on the opportunities and challenges associations are seeing with hybrid membership models. I also wanted to share the information and slides here. Hybrid membership models take a long term marketing concept called product line extension and apply it to an association’s membership product.

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Ferguson Suits Target Police Records, Crowd Control

Associations Now

'The First of Many The National Bar Association’s lawsuit may be only the first of many related to the shooting and protests in Ferguson. Speaking to BuzzFeed reporter Chris Geidner , Barbara Arnwine of the Lawyers’ Committee for Civil Rights Under Law noted that a long stream of criminal and civil actions is likely. “There will be lawsuits up the kazoo,” said Arnwine, the group’s executive director.

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Engaging Leadership to Eliminate Deadwood Programs: Repair, Replace, Reinforce

SCD Group

'Guest Post by Marilyn Jansen, Association Management Center Name of Association: An international association of record managers Description of the Organization: 500 memberships representing 1500 individual members; $1.3 million budget The Problem: The Board allows mission and program creep and fails to provide adequate resources to execute the new programs and services.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Best Benefit Ever: Top-level Domains for Realtors

Associations Now

'Benefits Wanted What’s your association’s coolest member benefit? Tell us about it! Email editorial@asaecenter.org and you might see it in an upcoming edition of Best Benefit Ever. Members of the National Association of Realtors will soon be able to host websites using the domain.realtor—and the first members who sign up will get to do it for free.

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Let’s Play with Soap!

Achieve

I’ve got a pretty fun exercise for you. Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. Actually, I’ll save you some time: All you’ll find are really sexist ads, lots of Coca-Cola and tobacco-a-plenty. That quick bit of research is actually what spurred this fun little exercise.

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Three Cities Sync Up to Generate More Meetings Business

Associations Now

'Taking a new team approach, Baltimore, San Antonio, and Anaheim, California, will combine resources to offer meeting planners a one-stop-shop for all three destinations. Are three cities better than one? San Antonio, Baltimore, and Anaheim, California, are banking on it as they team up to help boost their convention business. As part of the newly announced Synchronicities partnership , the cities will work together to cross-promote each other’s locations and provide consolidated services to mee

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Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?

Beth Kanter

'In the last six weeks of summer, turn on any TV news channel, NPR, or read news articles online, and there was depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. These are all very serious and sad world events.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Tuesday Buzz: When the Gated Online Community Works

Associations Now

'Nextdoor, a social network for neighborhoods, succeeds despite being tough to join. Also: how one popular Twitter-based chat has slowly gained relevance. This is the story of a social network that has a high barrier to entry, and it’s all the better for it. Nextdoor , a site designed to connect people in local neighborhoods, has quietly built a massive nationwide membership base—40,000 communities, or one in four neighborhoods nationwide.

Mooc 56
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Australian Ad Coalition Looks to Balance Native Ads, Quality Content

Associations Now

'With brands seeking to get more return on their ad spend by expanding into so-called native advertising, two Australian ad groups are joining forces to ensure the trend doesn’t backfire on them. The goal: to better define “premium content.” Native advertising is the hottest—and most controversial —thing in the ad-supported publishing industry at the moment.

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The Future of USB: The Story Behind the Little Port That Could

Associations Now

'Since becoming common on computers nearly two decades ago, the Universal Serial Bus has turned into a do-everything success story—an example of a winning industry standard in action. And with a recent announcement, the USB Implementers Forum has its eye on the future. It’s one little standard that’s come a long way. Nearly two decades ago, a group of tech companies from across the industry collaborated on a specification for a plug that could work in any computer, solving long-runni

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