Tue.Dec 16, 2014

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Good Leaders Understand the Value of the Team

Association Leaders

'I recently read an article published in the New York Times about how IBM develops new ideas through a collaborative team effort. You can read it here. A critical value most successful teams have is TRUST. When members of a team trust each other, they can accomplish great things together. Unfortunately, trust doesn’t always exist on teams. IBM has developed this interesting collaborative structure for teams that seems to work for them when trust doesn’t exist.

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The makings of marketing mavens

Aaron Wolowiec

'Two years after graduating college, I entered the association world. I served as director of communications for an association for four years – and I loved every minute of it. As all association professionals understand, resources were thin but job responsibilities were huge. I was all things communications, media relations and public relations. But marketing?

Marketing 145
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Satisfaction Formula

Virtual

'A very smart polling professional once told me the formula for satisfaction was “S=P-E”. Put another (actually understandable) way, Satisfaction equals Performance minus Expectations. I love this. As consumers, we see this all the time. Check in to a Holiday Inn and you’re happy with a clean room. Check in to a Four Seasons and just having a clean room isn’t enough.

Survey 125
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Best Benefit Ever: Architects Gain Insider Construction Data

Associations Now

'Members of the American Institute of Architects can keep tabs on industry analytics with a construction information provider’s treasure trove of data. What’s the benefit? The American Institute of Architects has joined forces with commercial construction information provider CMD to provide members with a wealth of insider knowledge on the construction industry.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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License Attendees To Drive Their Brains To The Streets Of Increased Conference Value

Velvet Chainsaw

'The majority of your conference attendees believe that their conference learning is all about self discipline. They think that the more conference education sessions that they attend, the more information they can absorb. The only strategy they know is to strive hard and fast to physically hear as many speakers as possible. That intentional effort rarely works.

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How to Improve Your Mediocre Fundraising Copy

Achieve

This blog was originally posted by Achieve President Derrick Feldmann on December 16, 2014, for Philanthropy News Digest’s. PhilanTopic. For most of us, the month of December generally means two things: fundraising letters and holiday parties. Okay, maybe that’s just me. Still, end-of-year gifts and donations account for a substantial amount of the money raised by nonprofit organizations, which, in an effort to capture every bit of potential support before January 1, typically kick off the end-o

How To 40
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Sony Pictures, Hacking, and Why Cybersecurity Is an Arms Race

Associations Now

'Beyond all the gossip floating around—and admittedly, there’s a lot of it in this case—the Sony Pictures hack goes in some terrifying new directions that IT professionals need to understand. It’s time for associations to lead the way. I know it’s Oscar season, but it’s safe to say that the best drama to come out of Sony Pictures this year is unfolding on online news sites—all thanks to a massive hack.

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Associations Aren’t Putting Any Spin on the Dangers of Laundry Pods

Associations Now

'The American Cleaning Institute and the Coin Laundry Association are partnering to help educate Laundromat users about the possible harm liquid laundry packets can cause kids. Although they may be a convenience, liquid laundry packets, also known as pods, can pose a serious danger to kids. The American Cleaning Institute (ACI)—sponsor of a national public awareness campaign to educate consumers about the potential hazard of the pods, which hit store shelves in 2012—is trying to broaden awarenes

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A Major Sony Hack Question: Where’s the MPAA?

Associations Now

'Time for Action? Screenwriter Aaron Sorkin, whose film Steve Jobs is the subject of some of the leaks, is one prominent figure who thinks the MPAA should start taking action against people who leak information to the press. In a Times editorial piece, Sorkin wrote : “We create movie moments. Wouldn’t it be a movie moment if the other studios invoked the NATO rule and denounced the attack on Sony as an attack on all of us, and our bedrock belief in free expression?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Google Plays Hardball With Spanish Newspaper Association

Associations Now

'Another Affected Party Google may be the biggest name struggling with the issues raised by Spain’s new aggregation law, but they’re far from the only one. Ricardo Galli, cofounder of the Reddit-like site Menéame and a member of Spain’s Pro-Internet Coalition , has suggested he may leave the country to keep his popular news aggregator going.

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Tuesday Buzz: Was KONY 2012 a Cautionary Tale?

Associations Now

'Invisible Children, the nonprofit behind the mega-viral video that drew attention to Ugandan rebel leader Joseph Kony, scales back its operations. Also: iPhones get a new automation tool. Before 2012, nonprofits didn’t go viral so often. In that way, Invisible Children broke new ground for advocacy —and then some. But KONY 2012′s success always came with an asterisk.

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