Tue.Jul 22, 2014

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Association membership is on the rise

Aaron Wolowiec

'I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

'Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos. Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. On Friday, I successfully got an unusual pitch through the Associations Now editorial machine: A bit on Taylor Swift, album sales, and where her opinions on the industry dovetail with those of the Recording Industry Association of America.

Content 87
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Survey Says: Top 10 Reasons Why Boards Fail

SCD Group

'As I posted back on June 29, our panel at the upcoming ASAE Annual Meeting (#ASAE14) will present case studies on Why Boards Fail and How to Fix Them. One of our challenges is to gather reasons for board failures, sort them, rank them and determine which to focus on during our 60-minute session (10:30 - 11:30 am, Tuesday, August 12). Our panel decided to start by crowd-sourcing the reasons boards fail.

Survey 67
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Best Benefit Ever: Cheaper, Easier Background Checks

Associations Now

'Benefits Wanted What’s your association’s coolest member benefit? Tell us about it! Email editorial@asaecenter.org and you might see it in an upcoming edition of Best Benefit Ever. An association for independent businesses is making it easier for employers to ensure they’re making the right hiring decisions. What’s the benefit?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Can My Fitbit Data Make Health Care Better?

Beth Kanter

'I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. After some results from routine tests during my annual physical, my doctor informed me that my cholesterol was high. ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.

Survey 52

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Strategy for Unpredictable Times

Plexus Consulting

'Virgil Carter A traditional approach for organizational strategy is based on the view that with sufficient analysis, organizations can make reasonable assumptions about their markets, financial and human resources, technology and customer services, and be successful. Any unforeseen elements can be addressed through strategy adjustments every few years.

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Bar Association Urges Members to Avoid Costly File-Sharing Lawsuits

Associations Now

'In Other ABA News. At its annual meeting in Boston next month, the American Bar Association’s House of Delegates will vote on a proposed resolution that would make being and acting LGBT a protected human right in international law. “These rights are articulated in fundamental documents to which almost all nations of the Earth subscribe and that set forth rights belonging to all, regardless of race, national origin, gender, or sexual orientation,” James J.S.

Cost 73
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Open-Source Projects Failing To Pass IRS Nonprofit Muster

Associations Now

'Though organizations that produce nonprofit software have long been granted tax-exempt status, the Internal Revenue Service recently denied it to two applicants. One had waited more than four years for a determination—and found the reasons for denial alarming. The tax-status headaches that have dogged politically oriented nonprofits appear also to be giving the open-source community a migraine.

Project 70
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Chamber of Digital Commerce Gives Bitcoin Fresh Lobbying Voice

Associations Now

'Complete with clever name, a new group in the crypto-currency industry hopes to help push “smart regulation” of Bitcoin in Washington. It isn’t the only player in the game, though. Watch out, U.S. Chamber of Commerce—you now have a Bitcoin-savvy namesake. Last week, the Chamber of Digital Commerce, a lobbying group for the crypto-currency industry, launched in Chicago with the goal of giving the Bitcoin movement a consistent voice in Washington.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Tuesday Buzz: Another Side to James Garner

Associations Now

'A diversity expert points out an acting legend’s role in the civil rights movement. Also: Association management comes to Reddit (finally). Rockford Files star. Oscar nominee. Offbeat leading man. Civil rights fighter? You may not identify him by the last title, but, as diversity and inclusion speaker Joe Gerstandt notes in a blog post, television and film star James Garner, who died Sunday at age 86 , was active in the civil rights movement.

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Airline Groups Say New TSA Fees Hurt Passengers

Associations Now

'Trade groups have had some tough words about a Transportation Security Administration fee hike implemented this week, saying the extra money travelers will pay isn’t actually making them safer. Your next flight’s going to cost you a few extra bucks, and airline and travel groups aren’t happy about it. Effective Monday, the Transportation Security Administration more than doubled its security fees on flights—fees originally meant to pay for TSA’s airport security services