Tue.Jan 27, 2015

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Revolutionize Your Meetings and Events – Free Expert Webinar

Wild Apricot

'Turn your “business-as-usual” meetings into “breakthrough” events! Here are the details on our upcoming webinar with Jeff Hurt.

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4 Event Metrics You Should Be Calculating

Aaron Wolowiec

'This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? The word “metrics” gets tossed around everywhere, but it’s more than just a buzzword – it’s a necessity.

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Engagement Is a Two-Way Street

Jamie Notter

'Maddie and I worked with a client last week on the topic of member engagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street. When we think about engagement–which could mean customers, members, or even employees–we very often think of it in one-way terms. Like THEY engage with US.

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New Association Hopes to Close Gender Gap in Construction

Associations Now

'Women in Construction, a new trade group launching in the Buffalo, New York, area, hopes to build a sense of camaraderie for women in an industry that’s known for its significant gender gap. A new regional trade group in the construction sector could do some heavy lifting on one of the industry’s biggest problems. On Thursday, Women in Construction, a new offshoot of the Construction Exchange of Western New York and the Construction Financial Management Association (CFMA), will hold

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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With friends like Public Relations, who needs Lobbying?

Association Advocacy Chick

'The Center for Public Integrity recently reported on how some trade associations were turning to public relations and advertising instead of lobbying to influence legislators. They point to the lack of disclosure rules and expansive outreach as factors in this shift. While these groups still spent money on lobbying, public relations and communications are receiving more resources and attention.

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Are You Guilty Of Advancing The Height Of Conference Arrogance?

Velvet Chainsaw

'The sound of a great conference is not the thunderous applause following an inspiring speaker. It is the creaking of our mind’s doors and windows opening to fresh vistas and perspectives. It’s the low hum of people talking to one another in pairs about their insights, thoughts, reflections, concerns and opportunities around short chunked critical content.

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Associations Help East Coasters Weather Winter Storm

Associations Now

'Although the predicted blizzard of historic proportions failed to materialize in many places, associations worked to ensure millions of people along the East Coast were prepared for the worst. As a potentially enormous winter storm bore down on New England and parts of the East Coast this week, a number of associations stepped in to help keep the public safe and mobilized.

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SkyMall, Jaycees, March of Dimes and Future of Associations

SCD Group

'In an article headlined What Skymall Teaches about Captive Audiences , AssociationsNow wrote about the implications the death of SkyMall has on association publications. Does the news about SkyMall hurt the case for publishing an association magazine? It’s not clear, but it’s nonetheless worth considering Association Media and Publishing’s recent reader survey that delved into how challenging it is to make the case for maintaining an association magazine.

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Gaming Association Makes First-Ever Estimate On Illegal Super Bowl Betting

Associations Now

'On Super Bowl Sunday, Americans will make $3.8 billion worth of illegal sports bets, according to a new estimate by the American Gaming Association. The group is taking a hard look at the size and scope of illegal gambling in the U.S. Is It Legal? If you plan to attend or host a Super Bowl party this weekend, chances are you’ll be playing some football squares or making some friendly wagers on the game.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Fads, Trends and Signals: Three Keys to Successful Innovation for Associations

Old ClayBurn Association Management

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Best Benefit Ever: Patient-Safety Providers Get Info at a Discount

Associations Now

'National Patient Safety Foundation members receive discounted rates for an industry-specific journal. What’s the benefit? The National Patient Safety Foundation (NPSF) has joined forces with Joint Commission Resources to offer its highly regarded publication at a special rate. Print and online subscriptions to The Joint Commission Journal on Quality and Patient Safety will now be available at a 20 percent discount for active members of the American Society of Professionals in Patient Safety and

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Fads, Trends and Signals: Three Keys to Successful Innovation for Associations

Old ClayBurn Association Management

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Is Minimum-Wage Opposition Beginning to Soften?

Associations Now

'An Alternate Strategy Waiters and bartenders are among the lowest-paid workers in the U.S. economy. The federal minimum wage for workers who also earn tips is $2.13 per hour —a level that hasn’t risen in a quarter-century and that the National Restaurant Association opposes increasing, saying it would force employers to cut back on staff. But recently some restaurants in large cities, such as Philadelphia’s Girard Brasserie and Bruncherie , have tried a different tactic: paying serv

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Tuesday Buzz: Understand What Attracts New Prospects

Associations Now

'Prospective members are looking to solve problems. Is your association offering the right solutions? Also: the latest AMS trends. Can you predict what your prospective members need? If so, you might be able to win them over. In a post on his Membership Marketing Blog , Tony Rossell, senior vice president of Marketing General, says that people seeking a remedy for a problem are often the people you’re trying to reach.

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