Blue Sky eLearn
AUGUST 22, 2019
Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs. Every organization has different needs and specific requirements, but there are some main things to look out for when evaluating LMS prospects. . 1. The User Experience. This means your learners’ experience as well as your own.
Achurch
AUGUST 22, 2019
As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. Their native understanding of technology widens the gap among a workforce even more.
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Associations Now
AUGUST 22, 2019
While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started. I ran into a former colleague at the 2019 ASAE Annual Meeting & Exposition last week, who told me that she was attending the conference with five of her coworkers. They had done plenty of advance work.
Higher Logic
AUGUST 22, 2019
Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea. For quality answers to these concerns, we’ll defer to data from Qualtrics XM Institute’s study, ROI of Customer Experience, 2018.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
AUGUST 22, 2019
Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. “Millennials and their friends consistently share and actively respond to information and opinions,” says Derrick Feldmann on the NTEN website.
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Associations Now
AUGUST 22, 2019
The goal of the Emma Coalition, co-founded by the National Restaurant Association, is to kick-start the discussion about how automation will affect the workforce—and how employers can adapt. Employers, workers, policymakers, and think tanks have begun raising concerns that the push toward automation is going to leave a lot of people without a job—raising loads of ethical and societal questions in the process.
HighRoad Solution
AUGUST 22, 2019
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.
Associations Now
AUGUST 22, 2019
New research found that U.S. workers didn’t use 768 million vacation days in 2018. An HR expert offers advice for employees and employers on making sure those days get used. Last year, workers didn’t use 768 million vacation days, according to a new study from the U.S. Travel Association, Oxford Economics, and Ipsos. Since research has shown vacations help keep workers from burning out, how do you get employees to use the vacation days they’ve earned?
HighRoad Solution
AUGUST 22, 2019
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 22, 2019
A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time? Take a good, long look at your sender score—and the things that could be dragging it down.
Robert Skrob
AUGUST 22, 2019
Dan Kennedy is suffering from what is considered a terminal illness—with his wry humor—which you can see from today’s update he asked to be posted under his letter. It’s an important time for some overdue reflection on the impact Dan has had on the world of business. Everything I know, teach and produce for clients is the result of what I learned from Dan Kennedy.
Associations Now
AUGUST 22, 2019
Rundown Attendees: 700 plus. Exhibits: 180. Learning options: 20 plus. The Western Arts Alliance’s 2019 Annual Conference starts next week. Attendance is expected to top 700. More than 700 performing arts professionals from across the West, including presenters, agents, managers, and artists, are headed to Los Angeles to gain critical knowledge, meet with vendors and consultants, and expand their network.
Disciple Media
AUGUST 22, 2019
There’s a lot more to building a successful membership community than simply installing forum software. To build a truly engaged community where members feel a sense of belonging and purpose, you need a strategy. You need to plan for success from the outset by establishing your goals and mapping out your customer journey before choosing a platform that enables your vision to become a reality.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Nimble AMS
AUGUST 22, 2019
Improve security, build trust, and enhance customer experience with Hosted Payment Forms from Nimble AMS. When picking a payment partner solution for your association to enhance PCI-compliance consider these questions before moving forward. The internet has provided great opportunities for nonprofits to increase brand awareness, recruit new members, and raise funds for the causes they support.
Association Success
AUGUST 22, 2019
After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we dealt with smaller sized members and those who did not have large cash flows.
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