Wed.Jul 10, 2019

article thumbnail

Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question. Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.

Marketing 107
article thumbnail

Better Data Can Lead to Better Sponsorships

Associations Now

A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue. While associations are collecting data related to the revenue their corporate partnerships and sponsorships bring in, they often aren’t measuring crucial information that can help them improve their arrangements, keep corporate partners happy, and maintain a nondues revenue stream, accord

Survey 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ways Your HOA Prepares For the Summer

AMG

Summer is a very busy time of year. There is a of home maintenance that is routinely required by both the HOA and residents. While homeowners are busy mowing, mulching, painting their homes and cleaning the garage, your HOA is busy, too. Behind the scenes here are 5 things your HOA is doing to keep the community amenities running smoothly for your enjoyment. 1.

article thumbnail

Improving the Attendee Experience with the 5 Hows

Associations Now

To understand the true purpose of your event, continue to ask “why.” To create clear thinking space for your attendees, continue to ask “how.”. Many of us are familiar with the 5 Whys, a Six Sigma construct for getting to the root of a problem. The idea is that, in order to solve a problem or analyze a situation, you continue to ask “why” to go deeper and deeper until the true issue is revealed.

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Communications Workers of America Chooses Aptify’s AMS to Power Unions

Aptify

Labor union chooses Aptify’s AMS to manage members. The Aptify software solution provides CWA with out-of-the box membership management and union-specific functionality. Community Brands, the leading provider of cloud-based software and payment solutions for associations, nonprofits, schools, and faith-based organizations,?announced today that Communications Workers of America (CWA) — the labor union representing 700,000 workers in telecommunications, customer service, media, airlines, pub

America 56

More Trending

article thumbnail

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world. When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers.

Revenue 184
article thumbnail

Daily Buzz: Embrace Negative Feedback

Associations Now

Giving attendees the chance to offer feedback opens the door to negative responses—but those comments can help you grow. Also: Successful planners understand the “why” behind meetings. Feedback is a double-edged sword: When it’s great, it feels fantastic; when it’s not, it can feel awful. But eliminating a forum where members of your online community can come to air out grievances isn’t the answer.

article thumbnail

Report: The Story Machine Learning Tells About Nonprofits

Associations Now

The analytics firm Civis says that its topic modeling-based analysis of nonprofits highlights how there are different kinds of organizational hot spots around the country. What could machine learning teach us about nonprofits nationwide? For one thing, a little more about what kinds of nonprofits are more common in different places. Recently, the data analytics firm Civis teamed with the magazine Fast Company to dive into data about nonprofits in 15 different topic areas.

Report 80