YourMembership
FEBRUARY 23, 2017
Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […].
Higher Logic
FEBRUARY 23, 2017
Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone.
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Portage Group
FEBRUARY 23, 2017
If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Stopping the membership bleed. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey.
Optimist Consulting
FEBRUARY 23, 2017
Great news, you’re about to recruit a new staff member! However, before you go anywhere near advertising your vacancy, it’s an idea to make sure that you’re ‘recruitment ready’ and you might like to consider the following: Job description and job title – do they reflect the focus and scope of the role? If so, what are the three must-haves which should be listed at the top of the job spec?
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Virtual
FEBRUARY 23, 2017
Q&A with Brittney Burns, Events Manager at Virtual. What do you do at Virtual? At Virtual, I manage events for a technology-focused, non-profit association management company. This might mean planning conferences and member meetings. Virtual’s event planning team plans numerous of Board of Directors and association working group meetings every year.
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Associations Now
FEBRUARY 23, 2017
With Americans reporting increased stress levels, managers may start seeing their employees’ productivity levels drop. Here’s how you can support your staff’s wellness while keeping them on task. With our 24-hour news cycle, it’s no surprise that Americans stress levels are high. In October 2016, the American Psychological Association released its annual Stress in America report , which found about half of Americans were stressed over the presidential election.
Beth Kanter
FEBRUARY 23, 2017
I’m a huge fan of Joan Garry’s blog and podcast. I consider the “Dear Abby” of the nonprofit world, dispensing practical and brilliant advice to nonprofits with her wonderful sense of humor. Joan has been an executive director, board member, donor, and volunteer – so she brings to her consulting and educator practice so much perspective and wisdom.
Associations Now
FEBRUARY 23, 2017
The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Here’s some tips on how you can do the same. Megan Cohen, executive director of the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR), is the first to say that her association is special.
SCD Group
FEBRUARY 23, 2017
These terms have become more prevalent in recent years and seem to be spiking now. After earning a master’s degree in journalism but before becoming an association professional, I worked for The Associated Press news service that provides news and feature stories to newspapers and broadcast media outlets. It was great training for my career in public relations and association management!
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
FEBRUARY 23, 2017
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for these important details. Your association has a Facebook page, a Twitter feed, a LinkedIn account, and maybe even a Snapchat account. But official organization accounts aren’t the only way that the public learns about your association through social media.
Associations Now
FEBRUARY 23, 2017
The latest edition of Blackbaud’s Charitable Giving Report finds a nearly 8 percent increase in online giving in 2016—well outpacing charitable giving as a whole, which grew at a slower pace. In the scope of Blackbaud’s Charitable Giving Report, online-based fundraising represents about 11.3 percent of the $23 billion in 2016 fundraising revenue analyzed by the software company.
Associations Now
FEBRUARY 23, 2017
Rundown Attendees: 1,000. Technical Tables Exhibitors: 80 plus. The American Association of Swine Veterinarians’ 48th Annual Meeting begins this weekend in Denver. Around 1,000 attendees are expected. Close to 1,000 swine veterinarians and veterinary students are headed to the Mile High City in the coming days to discover new products and technologies, exchange information with their peers, and gain science-based, practical knowledge.
Associations Now
FEBRUARY 23, 2017
The former Houston Rocket, who got his start with the Chinese Basketball Association’s Shanghai Sharks, was elected president of the league this week, making him the first person to take on the role who isn’t a member of the Chinese government. During his nine years in the NBA—all for the Houston Rockets, from 2002 to 2011—Chinese basketball legend Yao Ming became something of an ambassador of sorts for both basketball and China.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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