Higher Logic
MARCH 1, 2016
SAE International decided to completely revamp its original online member community, with some help from Higher Logic’s Community Management Services. We chatted with Matt Creech, MBA, Director of Membership & Sections from SAE International, to learn more about how SAE has seen better engagement and growth since the launch of its new community, Member Connection.
Aaron Wolowiec
MARCH 1, 2016
Engagement. We know we want it. In most cases, we know we need it. But with the ambiguity surrounding what engagement really is, it’s challenging to develop and deploy strategies we’re confident will grow the participation, reach and value of our education programs. In an attempt to create a unified definition, to illuminate best practices/strategies that truly engage learners and to identify real-world examples of engagement done right, both Tracy King, chief learning strategist of
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Wild Apricot
MARCH 1, 2016
For one reason or another, your organization's membership growth has plateaued. Now you're looking for new strategies to bring in new members, but you're unsure of where to start. Look no further, because we've got just the thing for you.
Socious
MARCH 1, 2016
Once you decide to launch an online community, one of the first big decisions you’ll have to make is choosing your online community platform. With all the different options, opinions, and information out there, this process can be a bit daunting, to say the least.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
MARCH 1, 2016
For one reason or another, your organization's membership growth has plateaued. Now you're looking for new strategies to bring in new members, but you're unsure of where to start. Look no further, because we've got just the thing for you.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Idea Architects
MARCH 1, 2016
Image source: Starbucks.com Starbucks is changing its longstanding rewards program. Some people are upset, even very upset. Other people don't get why. I think the change—and the subsequent negative reaction—provide a useful reminder about loyalty and relationships. Image source: Starbucks.com Not familiar with the change? Here are the basics. Previously My Starbucks Rewards card members (a free membership) earned a free food or beverage option after every 12 visits or purchases … regardless of
Associations Now
MARCH 1, 2016
Google’s new Accelerated Mobile Platform, or AMP, could give publishers a way to offer snappy, speedy websites on mobile platforms. But it’s worth emphasizing that it comes with a lot of not-insignificant concerns in exchange for the SEO boost it promises. It’s official: Responsive design is old hat. You’re expected to have it , and you’re behind the times if you don’t.
Velvet Chainsaw
MARCH 1, 2016
This is the third installment in this three part post on why you should not copy successful conference leaders. The first post looked at who we follow within the conference and meetings industry. It also established five bear traps to avoid when copying new ideas. The second post identified three big ole bear traps to avoid. We are all looking for that next fresh big idea that we can implement immediately.
Associations Now
MARCH 1, 2016
Your new members have a lot of energy and excitement. How do you ensure that excitement doesn’t fade? Also: Tips for handling PR crises at events before they get out of hand. There’s nothing like new members to rev up the energy level in your organization, is there? They’re often rarin’ to go, psyched about being part of the organization, and full of life.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Beth Kanter
MARCH 1, 2016
In a couple of weeks, one of the sessions I’m facilitating at the Nonprofit Technology Conference in San Jose is called “ How To Be A Wizard at Tech Training.” As you can tell from the slide, we have a Harry Potter theme for the session. My colleague Cindy Leonard has used her photoshop magic to help each of the speakers transform into a character.
Associations Now
MARCH 1, 2016
Working together, the Green Meeting Industry Council and the Convention Industry Council hope they have a greater impact on event sustainability. Last week the Green Meeting Industry Council announced it is moving in with the Convention Industry Council. GMIC will become a council of CIC with the aim of advocating for and teaching sustainability best practices in the meetings and events industry.
Beekeeper Group
MARCH 1, 2016
PAC managers will tell you the most common reason they hear from people who do not contribute to a PAC is that the person either didn’t know or was confused about what the PAC actually does. Other challenges PAC professionals usually know too well include: Reduced open rates on solicitation emails. Declining contributions and participation rates. Trouble demonstrating the value of the PAC to association or company management.
Associations Now
MARCH 1, 2016
In a new ad campaign, the trade group Appalachian Hardwood Manufacturers Inc. is working to emphasize the ecological and environmental benefits of solid wood furnishings—especially compared with laminates, which the group argues are produced with dangerous chemicals. What’s the difference between hardwood and laminate? According to one industry group, it comes down to the risk of chemicals.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
MARCH 1, 2016
Associations looking to make the most of video should take note of the National Speech & Debate Association’s efforts. What is it? It’s no secret that everyone is trying to leverage the booming popularity of video. As associations experiment with video production or build out their YouTube communities, many run across a common stumbling block: actually creating video content.
Associations Now
MARCH 1, 2016
Though the California Medical Association has taken a neutral stance, other groups in the U.S. and Canada resist supporting physician-assisted suicide. More states are considering following the lead of California and four other states in crafting legislation that would allow physicians to assist in the deaths of terminally ill patients. But medical organizations remain hesitant to support so-called aid-in-dying bills.
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