Wild Apricot

JULY 16, 2014

'In this first of our Advisory Series 1-On-1 posts, we offer highlights of an interview with Kim Elliott of the Klamath Falls Rental Housing Association - who shares her experience and insight in growing her association.

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Vanguard Tech

JULY 16, 2014

'This is the second in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Each of these posts will cover one of the elements we discussed in more detail and today’s topic is Make your Content “Web Friendly” To get a sneak peek of future posts, view the slides from our session on Slideshare.

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Content Survey Video Course 95

Associations Now

JULY 16, 2014

'In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain. There’s danger in proclaiming the existence of a trend based solely on anecdotes and not robust data, but I’m going to do it anyway: Tiered memberships are so hot right now.

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Price Revenue America Industry 83

Velvet Chainsaw

JULY 16, 2014

'We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing. We need to make a critical leap. Conference innovation is a way to design attendees! Innovation should be treated as a medium and method for (re)desigining customer. ~ HBR author Michael Schrage.

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Conference Innovation Strategy Team 79

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Member Engagement

Associations Now

JULY 16, 2014

'When unconfirmed reports began swirling that a foe of patent reform would be nominated to head the U.S. Patent and Trademark Office, the tech industry and reform-minded senators voiced their opposition. The pushback led the Obama administration to publicly deny the rumors. The tech industry’s battle to pass patent reform legislation may have hit a roadblock in Congress, but industry groups still have plenty of clout in Washington.

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Committee Innovation Washington Maine 76

Associations Now

JULY 16, 2014

'Earlier this year, the U.S. Chamber of Commerce announced its plan to open its first office outside the DC area, in the heart of Silicon Valley. The group hopes its deep roots in lobbying and advocacy can attract Bay Area-techies as they look to navigate national policy issues. Technology industry trade associations and advocacy groups have been popping up left and right and left again over the past few years, all with an eye toward advancing the industry and positioning it a little closer to t

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San Francisco DC Washington California 61

Associations Now

JULY 16, 2014

'Not all conversations about your association or its field are taking place on the public web. Also: Keep an eye out for some Instagram action ahead of this year’s ASAE Annual Meeting & Exposition. Twitter, Facebook, and other easily accessible social networks are often the subjects of the Social Media Roundup. But in today’s edition, find out why your association should also put in some time cultivating the conversations that take place in more private corners of the internet.

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Social Media Nashville Software Tips 60

Associations Now

JULY 16, 2014

'On the Lighter Side Most association executives know the District of Columbia is a real place, but apparently that doesn’t extend to TSA agents. Over the weekend, Washington-based reporter Justin Gray found himself getting the third degree over his DC driver’s license at an Orlando airport, with a security agent asking for his passport instead.

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District of Columbia DC Survey Washington 57

Associations Now

JULY 16, 2014

'A Native Ad Winner If you’re skeptical about the rise of native advertising, Upworthy has a few reasons why you shouldn’t be. Last week the company released stats on how its sponsored-post model was doing so far, noting that it was actually seeing more engagement with its brand posts than with non-branded content. What’s the secret?

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Content Industry Marketing Report 56

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Strategy

Associations Now

JULY 16, 2014

'The Federal Communications Commission, citing website downtime, extends the final deadline for public comments on its open-internet proposal. Also: Years later, Google+ gives in on nicknames. If you haven’t yet submitted your comment on net neutrality, you have a couple of extra days. As we reported this week , the Federal Communications Commission is ending the first part of its comment period on new open-internet rules—a proposal that’s drawn a variety of responses from organizati

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Proposal Washington Communications System 54