Thu.Apr 21, 2016

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The Secrets of Microvolunteering & Effective Facebook Promotion

Wild Apricot

Are you having a hard time getting people to like and share your posts on Facebook? Would a few extra clicks make all the difference in the world for your organization? Microvolunteering can be your solution!

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Don’t Ask for Feedback from Members Who Are Too New

Smooth The Path

Related: Data and association decision-making. Beware of one question surveys for associations. Should we look outside the association to talk to prospective young members? The post Don’t Ask for Feedback from Members Who Are Too New appeared first on Smooth The Path.

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Why Email Is Not an Endangered Species of the Marketing World

Associations Now

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. In fact, three out of four companies will spend more time on email production this year than last, according to the 2016 Email Marketing Insights Study.

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Why You Need to Attend #MCON 2016

Achieve

MCON. is a three-day event for leaders, activists, social entrepreneurs and students who want to change our world – for good. The conference includes remarkable sessions featuring world-renowned philanthropists, activists and entrepreneurs who’ll share their stories and approaches for motivating others to take action. Top 4 Reasons to Attend. Here are four reasons why MCON 2016 is the must-attend conference of the year: Get the direction and resources to grow your passion.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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New Game Promotes Advocacy in Manufacturing

Associations Now

The Association of Equipment Manufacturers is weighing in this election season by using a new game to advocate for industry-related issues. To better inform voters of manufacturing issues and how they affect the public’s daily life, the Association of Equipment Manufacturers released a new game app in preparation for this year’s election season. “This year’s election really underscores it.

America 52

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Lung Association Raises Alarm on Air Quality

Associations Now

The latest edition of the American Lung Association’s State of the Air study finds that things are improving in many areas, but more than half of the country’s citizens live in areas with poor air quality. The numbers remain especially troubling in California. If you live in the United States, it’s more than likely that you live in an area with poor air quality.

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Why AARP Wants to Keep Landlines Dialing in Rural Areas

Associations Now

The major association for retired Americans has been working to fight legislation designed to end subsidized landline service in rural areas around the country. But as a recent saga in Maine proved, the association isn’t above compromise. In the age of always-on smartphones and VOIP, landlines are often treated as a second-class citizen. And in some parts of the country, phone providers want to be freed of their requirement to offer landline service to customers.

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Conference Circuit: Storage Space

Associations Now

Rundown Attendees: 2,000. Speaker and keynotes: 100 plus. Expo hall time: 20 hours. The Energy Storage Association’s 26th Annual Conference and Expo begins in Charlotte, North Carolina, next week. More than 2,000 influential leaders and decision makers from 750 companies will gather in Charlotte with global experts to shape the future of the energy storage industry.

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Thursday Buzz: File Government Petitions on the Go

Associations Now

The White House brings its popular We the People platform to your mobile device. Plus: Facebook Messenger now lets you have a phone call with 50 people. The White House wants to hear from Americans, even when they’re on the go. Its successful We The People platform has launched an updated mobile interface that makes it far easier to file a petition to the government from a smartphone or tablet.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.