Tue.Apr 05, 2016

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How a 5-Step Marketing Funnel will Bring in More Members

Wild Apricot

No, this isn’t the latest 5-step dance move. This is a process that captures someone's email address from an offer on an online sign-up page, and then through a sequence of automated emails, entices them to become a member of your organization.

Marketing 152
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The Right Way to Sell Association Buyer’s Guide Advertising

YourMembership

Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. Each advertiser you engage with has the potential to be a large contributor to your bottom line.

Proposal 150
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For Better or Worse: Business Relationships Built to Last

Aaron Wolowiec

Have you ever looked back on a failed business relationship and thought, “Where did it all go wrong?” Yeah, me neither. Ok, well, maybe once or twice. But more importantly, I’ve found there’s something we can do as service providers to establish a rock-solid foundation with our association counterparts from the get-go. You may be interested to learn that the answer lies in effective communication.

Proposal 130
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Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. Dollar Performance against other currencies is a more frequent topic at Association Strategic Planning Sessions.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Asking Members to Opt In After a Bad Member Experience

Smooth The Path

I met a really unusual member today. By that I mean her action was very unusual. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. After reading a few emails and finding no value most members start ignoring the association’s emails.

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How Data Analysis Helps Create Better Events

Associations Now

Lend a Helping Hand Data analysis firms like Bear Analytics are quickly gaining popularity in the association space, but if you’re not working with a big budget it might be a challenge to hire an outside firm. Don’t fret, though: The Consumer Technology Association’s Jack Cutts recommends that small associations look for assistance from local grad schools, something that helps your association as well as a budding data-visualization guru.

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What Is Your “Customer Journey”?

Spark Consulting

Reading a recent article in the Harvard Business Review on the topic of “ customer journeys ” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial outreach to one of the authors was a custom mail piece with a personalized URL that led him to a Google Earth image of his own house with solar panels mocked up on the roof.

Review 174
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Tuesday Buzz: Welcome Your New Members

Associations Now

Introduce your members to your association with a seamless onboarding program. Plus: Research discovers how to beat creative block. Don’t lose ’em while you’ve got ’em. When you sign up new members, they’re looking for benefits right off the bat. If you give them a weak welcome, they could slip away. “Some 38 percent of new members [cite] lack of engagement with an organization as the number one reason for not renewing their membership,” Kim Sorin wrote last week on Forwa

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Can Community Double As Intranet for Your Organization

Higher Logic

You figured out the recipe for member engagement. Can you work the same magic on your employees? Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun. When starting a community, you need to know how it will bring value to your members.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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AARP Foundation Boosts Employment Initiative

Associations Now

Many older Americans need employment assistance to become more financially stable, says AARP Foundation—which is why the foundation is expanding its partnerships with local colleges and nonprofits to provide it. At a time when many workers start thinking seriously about retirement, others need help finding and keeping jobs to avoid slipping into poverty later in life, according to AARP Foundation.

Miami 57
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Best Benefit Ever: Professional Development for Virtual Assistants

Associations Now

An association focusing on virtual assistance offers some tangible benefits to help members advance their careers. What is it? The International Virtual Assistants Association (IVAA) fills a variety of roles in fostering the relationships that keep the work between assistants and clients moving smoothly. Chief among those roles is that of an educator ensuring that assistants are continuing to improve and meet the challenges of the present and future.

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GAO Report Looks at Lobbyists’ Compliance

Associations Now

A Government Accountability Office report found most lobbyists are in compliance with the 1995 Lobbying Disclosure Act, but there still exists some confusion around the forms and issues with people failing to file the forms at all. The Government Accountability Office (GAO) recently released a report finding that while most lobbyists are in compliance with the Lobbying Disclosure Act, there continues to be confusion around certain disclosures as well as some “chronic offenders” who habitually fa

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India Smartphone Makers Band Together to Support Local Products

Associations Now

Efforts by Apple to expand its iPhone foothold in India, particularly by introducing used phones to the market, have been met with resistance within the country, where a consumer electronics group recently launched a lobbying arm to support locally produced products. Apple is eager to jump into the smartphone market in India. There’s a problem, though: India’s local smartphone makers don’t want Apple there.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Public Health Contest Highlights Value of Community, Collaboration

Associations Now

The Healthiest Cities and Counties Challenge, supported by a number of associations and nonprofits, is about health, sure. But the $1.5 million competition has a lot to do with how local communities partner with organizations across sectors. A major public-health organization and a local government group are teaming up with Aetna to pursue a lofty goal: a rise in healthy communities.