Mon.Mar 30, 2015

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"Matterness" – Your Questions Answered

Wild Apricot

'During our recent Expert Webinar, "Making Members Feel They Matter", there were a number of questions left unanswered about "Matterness". In this post, presenter Allison Fine provides answers to these questions.

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How to integrate communications at your membership body

Optimist Consulting

'I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. It is focused on more traditional fundraising and campaigning charities but I felt there were some useful lessons for membership organisations. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service user

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My Script for Reinforcing Our Core Values

Eric Lanke

'Over the last few weeks I''ve been "working out loud"--translating the observable behaviors associated with my organization''s core values into simpler "sixth grade" language. I''m doing this in the hopes that the behaviors will become more memorable. Memorable for my team, yes, but more importantly for me, who has an obligation to reinforce their important role in our organization by calling out instances in which people are and are not acting in accordance with them.

Project 100
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What can online membership cards offer your members?

Optimist Consulting

'I recently carried out some membership focus groups for a client. One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and how to make it easy for them to keep up to date with these kinds of benefits. With 61% of UK adults owning a smartphone (Ofcom) it seems obvious to me that membership bodies should be attempting to take up more space on people’s mobile devices – helping members access i

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Anthropological Association Takes a Stand in Native American Mascot Debate

Associations Now

'Though the American Anthropological Association has been a vocal proponent of indigenous rights throughout its history, the group had remained quiet on the Native American mascot debate. That changed last week when AAA released a statement on the issue. Anthropologists have joined a long line of groups to call on professional and college sports communities to rethink their use of Native American mascots and nicknames.

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Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement

Velvet Chainsaw

'Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we expect more.

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What can online membership cards offer your members?

Optimist Consulting

I recently carried out some membership focus groups for a client. One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and h. ow to make it easy for them to keep up to date with these kinds of benefits. With 61% of UK adults owning a smartphone (Ofcom) it seems obvious to me that membership bodies should be attempting to take up more space on people’s mobile devices – helping members access

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The Case for Training Staff on Governance

Associations Now

'Your next board members likely aren’t on your staff. But you might still benefit from training them in board work. Board work is time-consuming, intellectually demanding, and often rife with interpersonal conflict. So why aren’t you encouraging your best employees to get involved in it? OK; describe governance that way and the question answers itself.

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. It is focused on more traditional fundraising and campaigning charities but I felt there were some useful lessons for membership organisations. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Are Your Mobile Apps Secure? Study Says Maybe Not

Associations Now

'New research sponsored by IBM found that many companies developing mobile apps are not putting the time or money into testing the apps for security vulnerabilities before releasing them to the public. Mobile apps may not be as secure as you think. According to new research from IBM and the Ponemon Institute, an independent research center focused on privacy, data protection, and information security policy, many organizations are not doing enough to protect against potential cybersecurity breac

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5 must know facts from MemberWise Harnessing the Web 2015 survey

Optimist Consulting

I recently attended the launch of the annual MemberWise ‘Harnessing the Web’ survey report. More than 200 organisations contributed to report on how they were using digital platforms at their membership organisation. Below are the five things that stood out for me. 82% expect their website to offer ‘self-service’ functionality to members. This is a 21% increase on last year’s survey.

Survey 100
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National Association of Realtors Sees Slow Uptake of.realtor Domains

Associations Now

'Registrations for.realtor domain names have declined, but the low level of interest could point to larger issues with how generic top-level domains are being created and marketed to consumers. More than four months after the National Association of Realtors (NAR) announced that it would offer its members.realtor top-level domains, few Realtors have taken advantage of the exclusive perk.

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What can online membership cards offer your members?

Optimist Consulting

I recently carried out some membership focus groups for a client. One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and h. ow to make it easy for them to keep up to date with these kinds of benefits. With 61% of UK adults owning a smartphone (Ofcom) it seems obvious to me that membership bodies should be attempting to take up more space on people’s mobile devices – helping members access

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Monday Buzz: Six Guidelines for Picking Association Consultants

Associations Now

'Avoid the pitfalls of hiring consultants by learning how to properly vet them. Plus: how to sell more tickets to your next event. Has your organization hired one too many consultants who just didn’t work out? Eugene Fram , professor emeritus of management at Saunders College of Business at Rochester Institute of Technology, has seen that problem arise many times during his many years with nonprofits and has shared some lessons learned in an article for The Huffington Post. “From

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. It is focused on more traditional fundraising and campaigning charities but I felt there were some useful lessons for membership organisations. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users

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Will Give Local America Be The Largest Crowd Funding Event in History?

Beth Kanter

'Note from Beth: Give Local America , powered by Kimbia’s technology, is an effort to coordinate giving days on one platform. Last year, Give Local America raised more than $53 million from more than 306,000 gifts in 2014. Though Give Local America is a national giving day event, it has many community foundations and nonprofits running unique campaigns in their various communities.

America 53
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5 must know facts from MemberWise Harnessing the Web 2015 survey

Optimist Consulting

I recently attended the launch of the annual MemberWise ‘Harnessing the Web’ survey report. More than 200 organisations contributed to report on how they were using digital platforms at their membership organisation. Below are the five things that stood out for me. 82% expect their website to offer ‘self-service’ functionality to members. This is a 21% increase on last year’s survey.

Survey 100
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Change Makers and Dream Chasers

Achieve

As MCON rounds the corner to the fun- and work-filled home stretch leading up to the big day, questions from friends and interested folk start to ramp up. “What’s this MCON thing all about? Is it cool? Is it fun? Is it for me?” And I’m always at the ready to explain to people why I think MCON is one of the best conferences for ambitious, social-good-loving people.

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6 great membership crowdsourcing examples

Optimist Consulting

'I was delighted to deliver a presentation about crowdsourcing at the recent MemberWise ‘Membership Excellence’ conference. I thought I’d share six examples of membership organisations that are using crowdsourcing well. What is crowdsourcing? Firstly, I just wanted to start off with a definition of crowdsourcing from crowdsourcingweek.com: Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal – often innovation, problem solving, or efficiency.

Examples 149
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House Oversight Head to Sports Leagues: Explain Your Tax Status

Associations Now

'Rep. Jason Chaffetz, the leading congressional critic of major sports leagues’ tax-exempt status, has asked 10 professional sports leagues to provide information on their 501(c)(6) tax-exempt status—starting with the NFL. Some in Washington have thrown a red flag on the NFL for its tax-exempt status as a trade association. Now a leading House member is asking the NFL to defend that special tax treatment.

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6 great membership crowdsourcing examples

Optimist Consulting

I was delighted to deliver a presentation about crowdsourcing at the recent MemberWise ‘Membership Excellence’ conference. I thought I’d share six examples of membership organisations that are using crowdsourcing well. What is crowdsourcing? Firstly, I just wanted to start off with a definition of crowdsourcing from crowdsourcingweek.com: Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal – often innovation, problem solving, or efficiency.

Examples 109
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Increase Member Value with Modern Training Experiences

Unlock the potential of your membership association by prioritizing modern member training experiences. In this white paper, we discuss the infrastructure behind an excellent learner experience for members, and how a modern upgrade can turn into major retention gains down the road. You’ll gain insights from real-life examples and identify and address common UX blind spots that may be undermining your current training initiatives.

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6 great membership crowdsourcing examples

Optimist Consulting

I was delighted to deliver a presentation about crowdsourcing at the recent MemberWise ‘Membership Excellence’ conference. I thought I’d share six examples of membership organisations that are using crowdsourcing well. What is crowdsourcing? Firstly, I just wanted to start off with a definition of crowdsourcing from crowdsourcingweek.com: Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal – often innovation, problem solving, or efficiency.

Examples 100