Actually, It Is Personal: Engaging Your Members With an Old School Approach
YourMembership
AUGUST 15, 2014
Whenever I hear that phrase, I feel my blood pressure start to rise! Of course it’s personal – it always has been. The whole notion that business isn’t personal simply provides justification for treating people poorly in the workplace and within organizations. It works to diminish human interaction and the results are almost always counter-productive.
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