Thu.Jan 22, 2015

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Writing with Gusto

Reid All About it

'If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there. You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

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Learning from Others: What I'm Reading

Mariner

'Shifting from product to service, the c''s of successful teams, examining your website, your LinkedIn profile and your membership recruitment. lanaguage. from my reading list.

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You’re Not As Needed As You Think You Are

Jamie Notter

'Or, at least, you shouldn’t be. On Tuesday I posted about a great article on LinkedIn about a company that gives its employees a MINIMUM number of vacation days they must take each year. They do this because they care about their employees and want them to be healthy, and not burned out. Within the article, Mathias (the CEO of the company) makes an important point: A company has to learn how to function when people are on vacation and unavailable, however important their role is.

System 117
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New Year, New Effort: Patent Reform Supporters Regroup Under New Coalition

Associations Now

'After a lengthy effort to reform the patent system stalled in the Senate last year, a new “super-coalition” led by the National Retail Federation hopes to show that the reform efforts come with massive industry support. Patent reform might not have gotten through Congress last year, but the fight against so-called patent trolls is getting more organized.

System 87
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Your Conference Audience Matters More Than You Think!

Velvet Chainsaw

'Having an audience at a conference is no longer a novel idea. It’s expected and a given. Unless you’re a speaker that didn’t resonate with this audience in a past meeting. Then you probably have a very small or limited audience if any. How you define your conference audience defines how you design your event. The audience matters. And the way you define your conference audience matters more than you think!

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Talking Shop with Network Designers and Weavers for Social Change

Beth Kanter

'We learn so much about professional practice from having honest and candid conversations. Not only do we learn something new, but it feels great to connect with other people who are asking the sames types of questions about their work. A part of my practice is around network design and facilitation and one of my most respected colleagues in this area is Eugene Eric Kim.

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Restaurant Group Cooks Up First-Ever Industry Competency Model

Associations Now

'With guidance from the U.S. Department of Labor, the National Restaurant Association Educational Foundation developed a tool to help restaurant and foodservice industry professionals find success. Workers in the food and beverage industry have a new tool at their disposal to help them chart a successful, life-long career. It’s not too bold to say that this is really a game changer for our industry.

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Thursday Buzz: Social Smarts from the State of the Union

Associations Now

'How one association used a diorama to push its advocacy messages during the State of the Union address. Also: Why your own speeches shouldn’t be as long as the SOTU. The State of the Union address is a social media bonanza. While some critique and some crack jokes, it’s a chance to ride the wave of mass attention focused on a single national event.

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U.K. Music Venues Form Alliance to Stop Closings

Associations Now

'Concert halls in the U.K. have banded together—with the support of London’s mayor and the U.K.’s leading music industry association—to end the recent rash of closures of small music venues. The big venues may bring in all the cash, but it’s the small ones that act as launching pads for rock stars. And the United Kingdom’s music industry wants to ensure that those venues have a bright future ahead of them.

DC 70
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Conference Circuit: Education Technology Advocates Cross Digital Divides

Associations Now

'A Boston accelerator brings community members together to discuss ways to improve and expand use of technology to improve education. Plus: A water conservation group chooses a venue that underscores its values. Modern educators may have access to a wealth of technology resources, but many of these potentially groundbreaking tools have yet to achieve their full potential.