Wed.Mar 15, 2017

Trending Sources

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you? web development olkin communications responsive web design personalization

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […].

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Digging Deeper Into Membership Renewal Trends

Associations Now

A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process. Membership renewal doesn’t always come easy. From the moment a member joins, your association needs to establish a connection that makes the individual feel valued and engaged. Pick up the phone.

How to Create a Nonprofit Facebook Page and Get Followers

Wild Apricot Blog

If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook

Why One Association Is Letting Its Chapters Take Over Instagram

Associations Now

The American Society of Landscape Architects, which always has something interesting happening on social media during its World Landscape Architecture Month, is upping the ante next month by letting individual chapters run its Instagram page for a day. Starting April 1, ASLA will let each of its chapters take over its Instagram feed for a day, for 49 days in all.

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March Madness for Nonprofits: How Brackets for Good Went National

Associations Now

Brackets for Good, the Indianapolis-based “competitive giving” nonprofit, has grown from a creative local fundraising strategy into a formidable national tournament of its own. The NCAA isn’t the only Indianapolis-based organization managing a high-profile bracket on a national scale this year. Winners in each round advance to the next one, until a single champion remains.

Using Digital Credentials to Close the Skills Gap: Webinar

WBT Systems

Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. And educational institutions continue their struggle to equip students for the future of work. How can associations help turn the tide?

Google, American Library Association Team on Coding Initiative

Associations Now

ALA is working with the tech giant to make resources available to librarians in an effort to make exploring code as easy for kids as exploring a book at the library. Libraries have always been important places to learn, especially for kids—and they’ve never been exclusively about books. The project is not about teaching librarians to code.

Joint Membership: Why It’s the Special Sauce of the Association/Chapter Experience

Chapter Chat

Associations are appreciating their chapters more than ever. As the number and quality of online educational and networking opportunities continue to increase, chapters provide a unique professional experience for members. How do associations encourage members and prospects to double-down on their membership commitment? Many of them offer a joint membership package.

Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy

Associations Now

General Mills generates buzz on bees with a new campaign that associations can take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations. General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive.

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success - Moery Company

The Moery Company

“The next big trend in executive development will be the honing of your mental skills and mind,” says host JP Moery. He believes wholeheartedly our mental acuity, intellectual curiosity, and flexibility are fast becoming key performance indicators for all executives. Along those lines, he shares some strategies that are working for him. Listen in. The post JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success appeared first on Washington DC Association Consultant. Along those lines, he shares some strategies that are working for him. Podcas

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Retail Group Launches Innovation Center to Prepare Members for Industry Changes

Associations Now

In an effort to help its members adapt to the quickly changing technology landscape, the Retail Industry Leaders Association introduced the (R)Tech Center for Innovation. Technology has disrupted the retail industry. R)Tech is a new term that RILA coined to describe the “confluence of retail and techonology.”

The CASL Grace Period is Coming to an End…This Summer!


The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able to maintain CASL compliance. However, there is an important date coming up that is tied to some significant regulations that need to be considered. Identify who you are. Be honest in your messaging.

Determining Your Association’s Missionary Product

Membership Marketing

The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. Instead they reach out to the marketplace with many products like membership, certification, conference, or publications. An association that defines the product with the best level of response and return on investment and focuses its marketing resources on it to bring prospects into relationship with the association will achieve the most success.

SilkStart Release


Each month we like to release an update of the highlights of what we’ve been working on and how the product is improving. Here’s what we launched last month. Invoices : Charge for multiple items when editing your invoice. Add unique prices, descriptions, and tax rates for each line item that you add. Tax Receipts: When your members visit their Account Details page and download their donation tax receipt, the generated receipt will now use the same template that all other invoices generated from SilkStart use. The post SilkStart Release appeared first on SilkStart

Decoding the Dress Code

Association Adviser

What’s appropriate to wear to work is sometimes obvious, but sometimes not. Sheri Singer and Saima Hedrick decode the association workplace dress code so you won’t make a fashion faux pas at your office. Deciding what to wear to work is more than just one small decision made while standing in front of your closet every morning. helps create your personal brand. Psychology of clothing.