Event apps have been around long enough that they’ve become a standard part of many events.

But not all—there are still plenty of conferences out there that haven’t made the move yet. Looking to make a case? A new post from the G2 Crowd blog offers some thinking that could make your decision a little easier.

Not only does the technology boost engagement and improve customer service, it can also be a sound investment—and not a luxury as some planners might assume.

“By integrating an event app into your event strategy, you can actually lower your overall event costs by eliminating printing costs and the need for separate tools,” author Martin Pietrzak writes. “Within a single event app, you can issue session and feedback surveys, audience response tools, and digital displays, just to name a few functionalities.”

Beyond providing a one-stop shop, the medium can also be fun: Games or challenges may be integrated into the app to entertain and connect tech-savvy attendees.

Timing matters, too. Because conferencegoers often register two to six months in advance, Pietrzak suggests launching—and marketing—an app well before then to maximize its value.

When “I’m Sorry” Is Overkill

Over-apologizing might seem harmless, but it can undermine your authority and confidence https://t.co/SZXWgO6i6l

— Fast Company (@FastCompany) April 15, 2019

It’s natural to want to apologize. A delay at your event or a customer service snafu? A genuine “I’m sorry” can do wonders.

But doing so excessively can have the opposite effect. Frequent apologizers might be seen as timid, inauthentic, or even weak, Fast Company reports. And the act can desensitize listeners over time, making amends for major issues less meaningful.

The best way to set things right? Explain how and when you’ll deal with a problem—then follow through and deliver. Although “I’m sorry” is often said reflexively to prevent a negative reaction, especially in interpersonal situations, a proactive approach with confidence and empathy can deliver the intended result.

And that’s nothing to be sorry about.

Other Links of Note

Want creative energy? Pack your bags. Four executives tell Forbes how frequent business travel boosts their productivity.

Tax Day may be over, but it’s a good reminder to budget year-round. Plan Your Meetings offers financial mistakes to avoid—including a tax tip.

Spreadsheets can’t organize everything. MeetingsNet identifies pitfalls that planners should know.

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