YourMembership

SEPTEMBER 7, 2016

Step 1: Ambassadors. Editor’s note: This is the second in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. Last week, we looked at private online association communities and how to make members feel exclusive.

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Higher Logic

SEPTEMBER 7, 2016

Robbie Kellman Baxter is the author of “ The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights. Higher Logic: How can we apply the practices of a Membership Economy to online communities? How do they complement one another?

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Socious

SEPTEMBER 7, 2016

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Virtual

SEPTEMBER 7, 2016

Some sad news, as Joe Pavlat, the long time president of Virtual's oldest client, PICMG, passed away last week. Joe was more than a client—he was a good friend to many at Virtual and will be sorely missed. There is a great remembrance of Joe on this page. I hope you'll take a moment to read it.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Smooth The Path

SEPTEMBER 7, 2016

Related articles: Overwhelming, ambiguous options plague associations. Identifying innovative members. Reflective association leaders. The post Have We Been Thinking too Small About Associations? appeared first on Smooth The Path.

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Beth Kanter

SEPTEMBER 7, 2016

The Skills Platform and Zoe Amar have created the Social Media Toolkit to aid professionals within the charity and third sectors. I’m thrilled to have contributed a chapter. There are many guides to digital and social media. From Dummies guides to video tutorials, it’s all out there. But, Dave Evans, the Skills Platform’s product manager and Zoe felt that something was missing – a toolkit that helps pull everything together.

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Social Media Resources Case Study Communications 51

Associations Now

SEPTEMBER 7, 2016

The quickly growing Black Lives Matter movement is getting support through a new collaboration with the International Development Exchange, a social justice group that has supported similar movements for decades. #BlackLivesMatter is strengthening its power—in the back office. This week, the Black Lives Matter Global Network (BLM) announced it was partnering with the International Development Exchange (IDEX) to help support its rapid growth and future goals.

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KiKi L'Italien's Acronym Soup

SEPTEMBER 7, 2016

Education 100

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Associations Now

SEPTEMBER 7, 2016

Is the broader marketing world ready to embrace the kind of experiential marketing that conferences are known for? Also: a clever way to reward your most popular speakers. For generations, television commercials were the primary way Americans consumed advertising. But that kind of marketing doesn’t make sense anymore, argue AdAge contributors Saul Colt and Bob Knorpp.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

.orgCommunity

SEPTEMBER 7, 2016

From : Blog Entry >> Michelle's Blog Entry The 3 C’s of social learning for associations will help you decide what approach works best for your association members when incorporating social learning into the design of education programs. What is Social Learning? Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members.

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Associations Now

SEPTEMBER 7, 2016

The New York Apple Association’s newest campaign hopes to inspire consumers to throw some apples into their salads this fall. In New York State, the apple harvest has commenced, with varieties like McIntosh and Empire already straining the tree limbs. So, as consumers head out to either pick or purchase their favorites this fall, the New York Apple Association (NYAA)—which promotes the fruit on behalf of the hundreds of apple growers in the state—is encouraging them to take part in its new “ Eat

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Associations Now

SEPTEMBER 7, 2016

The real estate group is teaming with a major property-search portal in China to help draw attention to the Miami market. The partnership comes at a time when Chinese investors are focusing on U.S. properties. Just because your association is focused on a local market doesn’t mean you can’t have international ambitions. Case in point: The Miami Association of Realtors (MIAMI) is trying to attract real-estate buyers all the way in China.

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Associations Now

SEPTEMBER 7, 2016

In the recent California legislative session, the Student Senate for California Community Colleges successfully lobbied for several initiatives of interest to students. And the group did it all on a volunteer basis. Here’s why. The Student Senate for California Community Colleges (SSCCC) has a lot of things going for it—passionate volunteers, an important mission, and a handful of big legislative victories earned through lots of shoe-leather advocacy work.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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