YourMembership

FEBRUARY 7, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is Part 2 of a three-part series. For a refresher, here’s Part 1. At Tagoras, a lot of technology selection work has been […].

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LMS Technology Strategy Marketing 183

Higher Logic

FEBRUARY 7, 2017

In the community building space, we spend a lot of time talking about return on investment (ROI). It makes sense, after all - community platforms are a big investment, from purchasing the software to implementation and upkeep. You need to make sure there is a major return on this investment so that the platform is beneficial for everyone involved - from users to admins to the entire organization.

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Maine Examples Software Organization 146

Associations Now

FEBRUARY 7, 2017

A new Deloitte survey shows millennials’ workplace wants have shifted in the last year. Here are the takeaways for associations looking to attract and retain a Gen Y workforce. What a difference a year can make. For instance, last year many young professionals said they were planning to say goodbye to their employers. “But, after 12 months of political and social upheaval, those ambitions have been tempered,” said the freshly released freshly released Deloitte Millennial Survey 2017.

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millennials Survey Recruiting Recruitment 77

Smooth The Path

FEBRUARY 7, 2017

It is easy to dismiss all of the lessons learned from the associations who seemingly have made it. The fast-growing organizations, the strong associations, the famous associations, and the highly innovative associations, we may think are not like us. They are not like us because they have money, a larger staff and maybe they even have more time. Their lessons can’t be applied to use because they serve a different profession or a different industry.

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Innovation Process Technology Industry 71

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations Now

FEBRUARY 7, 2017

Sometimes an online comment system or forum no longer makes sense for your organization’s needs, potentially due to a glut of “trolls”—an issue the Amazon-owned IMDb is currently dealing with. The lesson: If you’re dealing with an online community, especially at scale, you must be willing to invest in both the people and technology that makes it work.

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Press Release System Social Media Technology 63

Associations Now

FEBRUARY 7, 2017

The fact-checking website PolitiFact, riding the recent tide of support for media outlets focused on accuracy, launched a membership program last month. The program is already showing some major success. Donald Trump’s recent election has put more attention than ever on the organizations dedicated to reporting the news and fact-checking the claims of public figures.

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Tampa Revenue Committee Team 58

Associations Now

FEBRUARY 7, 2017

To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories. The Healthcare Convention and Exhibitors Association (HCEA) brings together healthcare companies, associations, and convention partners to host better tradeshows. However, its former membership category names didn’t properly reflect each of those groups and left members unsure about which category they belonged in.

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Press Release Newsletter Analysis Products 55

Associations Now

FEBRUARY 7, 2017

Why do conference attendees avoid sitting in the front row? The reasons may say something important about your event. Also: One company’s clever strategy to get in on the Super Bowl action. Getting people to sit in the front row of an event session is really, really hard. Yet, if you’re talking about a popular concert or sports event, as Julius Solaris of the Event Manager Blog notes , people are raring to get up front.

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Chicago Project Conference Report 50

Associations Now

FEBRUARY 7, 2017

A new report from CompTIA suggests that no one department usually owns the technology mandate within an organization. Often, the IT department is helping everyone else out. When it comes to implementing enterprise technology, collaboration is going to be the name of the game going forward. That’s the take of CompTIA, whose new report, Building Digital Organizations [registration required], makes the case that digital work within organizations is becoming more complicated—in part because there’s

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Report Analysis Technology Process 40

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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