YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

Social Media 150

Social Media California Class Revenue 150

Jamie Notter

OCTOBER 16, 2014

'Casinos have always taken care of their high rollers. They watch them closely, so if they have a bad night on the casino floor they can immediately do something like comp their room or give them free tickets to a show. But with technology, the management can no do that for a much larger portion of their customers. Suddenly people who do not spend as much money in the casino are getting the royal treatment.

Marketing 122

Marketing Review Leadership Technology 122

Virtual

OCTOBER 16, 2014

'That’s the question that often comes up on the heels of an association accomplishing what it set out to do. It’s not a unique problem. The March of Dimes was formed to stamp out polio. The advent of the Salk vaccine happily forced them to look at “now what?” And we’ve had a number of technical standards organizations that have done what they set out to do, then confronted the same question.

Maine 116

Maine Association Management Examples Organization 116

Velvet Chainsaw

OCTOBER 16, 2014

'Have you seen the Gary Larson cartoon of the student asking if he can be excused because his brain is full? As author Roy Pollock points out, it’s funny as a cartoon. However overwhelming a listener’s brain is a tragic and wasteful problem that happens in many education sessions. Especially conference keynotes and breakouts. Jam The Content In Most conference speakers try to cover too much content in their allotted time.

Conference 87

Conference Education Guidelines Content 87

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Member Engagement

Associations Now

OCTOBER 16, 2014

'A new study on tech trends in fundraising illustrates some of the challenges nonprofit fundraisers face and opportunities that technology is making possible. How do you match up? Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year.

Social Media 81

Social Media Indiana Austin Texas 81

Associations Now

OCTOBER 16, 2014

'20 The number of groups, including SPJ, that denounced a Pennsylvania school district for taking disciplinary action against a high school paper that refused to publish the school’s Native American mascot name. Neshaminy School District in Bucks County suspended the paper’s editor, along with its faculty adviser, earlier this year. The Society of Professional Journalists is applauding two judges who stopped a Georgia political candidate’s attempts to get a protective order for

Georgia 79

Georgia Pennsylvania Atlanta Social Media 79

Associations Now

OCTOBER 16, 2014

'An association representing groups from all parts of the fresh-produce food chain holds its annual harvest. Plus: A pragmatic meeting that might not be what you’d expect. Before heading to the Produce Marketing Association’s Fresh Summit Convention & Expo, taking place October 17-19 in Anaheim, California, attendees can get a taste of who’s going to be there.

Conference 60

Conference New Mexico Dallas California 60

Associations Now

OCTOBER 16, 2014

'Why one startup decided to share what it’s learned about HIPAA compliance with the rest of the healthcare industry. Also: Help members convince their bosses that your conference is worth the expense. If your industry is dealing with loads of regulatory red tape—under the Health Insurance Portability and Accountability Act (HIPAA), for example— you can tackle that problem in different ways: You can lobby for changes to reduce the complexity, as the Association for Competitive T

Conference 54

Conference Industry Technology System 54

Associations Now

OCTOBER 16, 2014

'After a major overhaul of its application process, the Peace Corps saw a major jump in the number of candidates applying to serve. One membership professional identifies some lessons learned for associations. It’s a different kind of membership organization, but there are a few lessons for associations in how the Peace Corps realized a 70 percent increase in the number of applications it received this year compared with 2013.

Process 82

Process Washington Recruiting Recruitment 82

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 16, 2014

'With the new season of American Horror Story adopting a freak-show motif, Clowns of America International is taking Hollywood to task for transforming the friendly clown into a sinister cultural figure. The scary clown—it’s a common trope of modern television and movies. Playing with the real cultural disorder of coulrophobia, or an extreme or irrational fear of clowns, movies and television shows have famously used images of evil or scary clowns over the years.

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America California Social Media Examples 82