Higher Logic

JUNE 1, 2016

Starting a business is hard. Even if you have an excellent product or service idea and a detailed business plan, plenty of funding and a smart co-founder, you’ll inevitably hit bumps in the road or stumble across problems you didn’t even know existed. (If you want an in-depth look at these types of trials and tribulations, check out the podcast, StartUp.

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Team Industry Examples Products 120

Virtual

JUNE 1, 2016

Strategic planning and budgeting for associations is an essential part of management, and yet few experts can agree on what the term actually involves. Here’s a look at some of the common misconceptions we hear about strategic planning and association budgets—along with some quick clarifications to improve your objectives for the year. 1. Your budget and your strategic plan are essentially the same thing.

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Strategy Review Revenue Process 109

Socious

JUNE 1, 2016

Some people think we are crazy.

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Association Management Software Membership Management 159

Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg.

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Recruiting Recruitment Report Course 63

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Velvet Chainsaw

JUNE 1, 2016

Times change! 10-20 years ago, we saw conferences grow both in numbers and maturity. We could throw just about any idea at our event and it seemed to work. Yet the world continues to evolve. These days, our society, our culture and our conferences change. Those ideas, assumptions, methods and features that worked in the past, don’t work today. Hat tips to Carey Nieuwhof for his leadership insights.

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Conference Leadership Resources Industry 62

Achieve

JUNE 1, 2016

The following blog first appeared on. Philantopic. . Too often – I’ve been guilty of this, too – fundraisers focus excessively on the acquisition of the new donor. We spend a lot of time and resources crafting the right message, testing potential activation strategies, and building engagement programs in hopes of growing our base of supporters. The problem is that we get so busy trying to build our supporter base with new donors that we tend to overlook the individuals who are already invested i

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Discount Marketing Organization Examples 52

Associations Now

JUNE 1, 2016

A global survey says corporate finance leaders are being asked to take on more strategic responsibility while continuing to manage their everyday duties. And association CFOs aren’t immune. Finance chiefs feel pulled in two directions, according to a new survey: They’re asked to think more strategically, but they’re also having a harder time keeping up with day-to-day tasks and new trends in data analysis.

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Survey Strategy Analysis Report 48

Associations Now

JUNE 1, 2016

In the wake of recent terror attacks, including the one at a Brussels airport in March, a United Nations aviation body may recommend changes to security outside of airport terminals. The Airports Council International calls the idea problematic. The United Nations is looking for ways to boost security at airports worldwide, but a major international airport group is rejecting one strategy that’s being considered.

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Guidelines Proposal Strategy Organization 43

Associations Now

JUNE 1, 2016

A joint rule change by the NCAA and the NBA allows student athletes considering the NBA draft to test the waters before making a decision. The shift has won praise from a coaching association and others who say it puts more control in athletes’ hands. No matter how big a star you are, making the jump from the college hardwoods to the NBA can’t be an easy decision.

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New York Team 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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