Tue.Jun 23, 2015

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Us vs. them

Aaron Wolowiec

We hear it all the time: We live in a “me” society. Most of us, at some point, have asked, “What’s in this for me? Associations aren’t any different. Think about it: How many associations want to boost revenue by hoping their members buy more? How many times have we wished we could just get more volunteers? In other words, we ask, “How can we get our members to do what we want them to do?”.

Products 165
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Changing an Existing Culture on #CultureChat This Week

Jamie Notter

This Thursday we'll be hosting another #CultureChat on twitter, and our topic will focus in on the what, when, and how of changing an existing culture. I find that a lot of the organizations with really amazing cultures grew up like that. Their founders created that cool culture. So does that leave any hope for the rest of us who maybe inherited an okay-but-not-so-great culture?

Tools 121
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Healthy Food Trend Hits Pet Industry

Associations Now

Trans Fats, Still on the Menu One place where human and animal food habits aren’t quite the same? Trans fats. Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers.

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Building and Protecting Your Association’s Brand Is Vital - Part 2

SCD Group

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. I closed saying: Who at your association “manages” its brand? Who monitors activities to ensure your brand is not tarnished? Who watches events and activities within your environment so your association’s brand benefits? Having a great brand does not guarantee continued success.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Manufacturers Follow Winds of Change in Confederate Flag Debate

Associations Now

As retailers halt sales of products bearing the Confederate flag after last week’s mass shooting in Charleston, South Carolina, the Flag Manufacturers Association of America has suggested that its members might stop producing the flags entirely. One manufacturer has already dropped the item from its product line. In the wake of the racially motivated killings of nine black churchgoers in Charleston South Carolina, last week, the political pressure to remove the Confederate flag from the st

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IRS Advisory Group Issues Form 990 Report

Associations Now

The redesigned Form 990 has been around for close to 10 years. The IRS Advisory Committee on Tax Exempt and Government Entities’ annual report made some recommendations to help improve the form further, including mandatory online filing. The IRS Advisory Committee on Tax Exempt and Government Entities (ACT) released its annual report [PDF] last week, which included an examination of the Form 990 return filed by most tax-exempt organizations.

Report 76
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Tuesday Buzz: The Cereal Problem

Associations Now

A frustrating customer experience can suck all the joy out of membership, according to an exec who’s had some bad luck with his cereal boxes over the years. Also: Maybe a video could help calm the nerves of your first-timers. Customer experience is everything, even when it comes to a box of cereal. That’s according to Keith Richard Chamberlain, a longtime executive and leader with experience in both the association and nonprofit spaces.

Detroit 58
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Best Benefit Ever: A New Suite of Medical Services for Grandparents

Associations Now

The American Grandparents Association’s latest partnership will provide a new healthcare service to AGA members. What’s the benefit? The American Grandparents Association has announced a partnership with Wellspring Benefits Group to address the needs of members managing multiple medications or combating a chronic illness. Through this service, AGA hopes to reduce members’ doctor visits and the complexity of their day-to-day medical care. “The impact of this service will h

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Healthy Food Trend Hits Pet Industry

Associations Now

Trans Fats, Still on the Menu One place where human and animal food habits aren’t quite the same? Trans fats. Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Cast a wide net: De Cagna emphasizes that it’s important not to get sucked into narrow reading habits when you’re curating. He makes a point not to link to the same source more than once in a single issue and says that hunting for stories should go beyond the places you’re comfortable with.

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Study: Employee Recognition May Help Alleviate Turnover

Associations Now

A new survey of HR professionals found that employee turnover and engagement remain top challenges, yet certain staff recognition programs have positive effects on these issues. Employee engagement is no longer the top HR challenge, according to a new Society for Human Resource Management study. That’s not to say it doesn’t remain a top challenge, but according to the survey of more than 800 HR professionals jointly conducted by employee recognition company Globoforce, employee turnover is the b

Survey 87