Mon.Dec 15, 2014

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New Year Planning Resource Round-up

Wild Apricot

'Here is a list of resources to help you get your organization (e.g., member renewals, events, volunteer recruitment, website and much more) off to a good start in 2015.

Resources 276
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They'll Remember That You Let Them Down

Eric Lanke

'Everyone should read this great post from Seth Godin, The Tragedy of the Last 10%. In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%.

Price 130
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With Innovation Grant, TKE Initiative Aims to Raise Sexual Assault Awareness

Associations Now

'As one of two fraternities signed on to the White House’s “It’s On Us” initiative, Tau Kappa Epsilon is working to spread awareness of sexual assault on college campuses. A key goal: Help students learn intervention skills to stop an attack before it starts. Although the credibility of a scathing Rolling Stone report on an alleged gang rape at a University of Virginia fraternity crumble d last week, the article brought into the spotlight an issue that has dogged college campuses for years.

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Stand-Alone or AMC? Or is there a third way?

Plexus Consulting

'By Douglas M. Kleine, CAE, Plexus Senior Advisor A recent study by the AMC Institute indicates that AMCs produce higher net income for their clients than staff-managed associations of similar size. The findings seem to hold for association budgets of up to $5 million. The study attributes the difference to what is called pride of independence on the part of staff-managed associations, and that independence coming with a hefty price tag, due to the inefficiencies and overhead burdens of smaller

Price 43
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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A Crisis of Confidence in Nonprofit Leadership

Associations Now

'Leaders at social-service nonprofits aren’t optimistic about their ability to get things done. That has consequences for associations, and for how future leaders are trained. Humility is a virtue, but this may be a bit much. Last month, McKinsey & Company released a report on its 2013 survey of CEOs and other execs at social-sector nonprofits to gauge their confidence in the leadership structure they have and what they think they’d need to improve.

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Monday Buzz: Finding Profitability in Virtual Events

Associations Now

'Virtual events aren’t just a flashy show of technology for your association; they can also turn a profit. Plus: It’s time to mothball those musty buzzwords. As much as your members may want to attend your conferences, life can often get in the way. Schedules don’t align, roadblocks pop up, and excited would-be attendees are left behind.

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Social Media Roundup: The Dangers of Diversification

Associations Now

'Why associations shouldn’t mistake broadening the audience for growth. Also: an ad by Apple that’ll get the waterworks going. Here’s a sure path to for disaster: trying to be all things to all people. Sometimes, it’s best to admit that your organization is good at certain things, and leave the spare corners of the market to someone else.

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Advocacy Group Takes to the Air to Challenge Organic Farming Practices

Associations Now

'With a recent investigative report featuring a series of aerial photos, the nonprofit Cornucopia Institute has drawn attention to the increasingly corporate nature of organic farming. Although the report raises important questions, industry figures suggest that the group’s research is far from perfect. The definition of “organic,” like “natural” and similar terms, has long caused confusion at the supermarket, fueling debate over what it actually means.

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One Association’s Foray Into Educational Video

Associations Now

'Hoping to remain relevant and reach its members where they are, the National Association of College Auxiliary Services launched an online TV platform featuring professional development content. Find out how NACAS did it and what’s next. With some 80 percent of organizations producing video , it’s no surprise associations are jumping into the mix. Recently, the National Association of College Auxiliary Services became the latest to announce a new video initiative to keep its members informed and

Video 56
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Anthropology Group Takes Step Toward Israel Academic Boycott

Associations Now

'At its annual meeting earlier this month, members of the American Anthropological Association rejected a resolution that would have blocked the passage of an academic boycott of Israel. While a boycott, if it emerges, would be controversial, it may make sense in the association’s historical context. A controversial movement among academic organizations to boycott Israel appears to have a new center stage.