Cracking the Culture Code: Industry Perspective and Staff Teams
Jamie Notter
SEPTEMBER 10, 2014
'This is a guest post from Eric Lanke , the CEO of the National Fluid Power Association. This is the fourth in a series of posts he’s writing about how he, as a CEO, is building and sustaining an intentional culture in his organization, a national trade association. His first three posts were on : The use of very specific language in the office to help ensure staff are focused on the needs of actual members, not on their possibly misinformed ideas about who their members are.
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