Sun.Mar 29, 2015

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5 Tips for Creating a Better Chapter Program

Mariner

'The email subject line caught my eye: Just Released: Area Ambassador Program. I clicked through and explored, and perhaps more importantly, I moved this email to my fitness folder with a follow-up flag. A sure sign that this message resonated. Only later did I realize that this was yet another great example of how we can re-imagine our “chapters” and our volunteer cultivation to meet the new generation of members.

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Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

'I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. “Can we set up a call? What time works best next week?” Followup. “It’s Josh. I just wanted to followup and see if you received my earlier email?” Top Issues in all 50 States.