February, 2020

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4 steps to take to bring back your lapsed members

YourMembership

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

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Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. “What do you mean my dues are going up?

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How Your Association Can Encourage Learner Self-Reliance

WBT Systems

How Your Association Can Encourage Learner Self-Reliance. Read more about How Your Association Can Encourage Learner Self-Reliance.

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Announcing The How Organizations Grow Membership & Revenue Research Report 2020?

Wild Apricot

Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card!).

Revenue 337
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

More Trending

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How to Utilize a Career Center for Your Member Needs

YourMembership

Your online career center is a valuable benefit for your members. It’s the go-to destination for members seeking career development opportunities. It connects them with top jobs and employers within your industry. It helps you support members through all stages of their careers. So, it’s safe to say that your career center’s work is never. The post How to Utilize a Career Center for Your Member Needs appeared first on YourMembership.

How To 221
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Teach Members & Customers How to Succeed as an Online Learner

WBT Systems

Teach Members & Customers How to Succeed as an Online Learner. Read more about Teach Members & Customers How to Succeed as an Online Learner.

How To 271
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5 best practices to improve your association’s email marketing

YourMembership

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

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27 Amazing Nonprofit Podcasts To Check Out In 2020

Wild Apricot

You'll find inspiring and educational podcasts on every topic from social media and nonprofit technology to cause marketing and fundraising ideas. Check out these 27 great podcasts for nonprofits to get started!

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.”. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience. Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digita

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Travel Restrictions Affecting Your Event? Go Virtual!

Blue Sky eLearn

We’ve seen it in the past. Outbreaks, travel bans, terrorist attacks affecting travel around the world, and as a result – your events. As the current Coronavirus outbreak continues to grow, more and more organizations are being forced to cancel their e vents and con ferences, and in some cases stop employee travel completely. . While there is uncertainty in the weeks and months ahead, there are things you can start doing now to ensure the show does still go on!

Content 271
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Association Brain Food Weekly: 2.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” Not a vanity metric, but a meaningful one. I can’t measure what I’d love to measure so I’m still thinking.

DC 243
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How to Keep Your Association Out of Technical Debt

WBT Systems

How to Keep Your Association Out of Technical Debt. Read more about How to Keep Your Association Out of Technical Debt.

How To 415
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Best practices for auto-renewal to increase renewal rates

YourMembership

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

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The Top 20 Things You Didn’t Know About Google Ad Grants

Wild Apricot

The Google Ad Grants program is an amazing resource for nonprofits, but there are a lot of misconceptions about how it works. This post will clear up any questions you might have and help you make the most of the program.

Resources 425
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Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. To help guide your community building efforts, two of our 2020 Community Movers + Shakers sat down for a webinar to share advice in response big community challenges that attendees were facing. Before we dive in, get to know the experts.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out.

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The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education.

Education 269
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5 things your small association will love about YourMembership AMS

YourMembership

It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth. Many small associations are moving to YourMembership AMS to handle all aspects of.

Software 221
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How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more!

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

The Metal Treating Institute ( MTI ) is a nonprofit trade association built to support its members, companies in the heat treating business. It has 370 member companies across 40 U.S. states and Canada. MTI adopted an online community in 2009. This is their digital transformation story. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention?

Revenue 207
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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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Association Brain Food Weekly: 2.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… You don’t hear much about technical debt in the association community. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar. This week, WBT Systems provides a primer on technical debt, its causes and implications, and ways you can prevent your association from falling into technical debt.

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Why you should turn the office complainer into your champion

Association Success

Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear someone complain, what I hear is someone who: Sees a problem.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!