October, 2013

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Making a Website That Doesn’t Suck

Spark Consulting

'Another great Slideshare presentation from Hubspot, schooling us on unsucking our websites: 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software. A few thoughts: It’s 2013. If your site doesn’t work properly on mobile devices, your doing the Internet wrong. Get your mobile “grade” here. Don’t create a rotating banner unless there’s a reason to have a rotating banner.

Software 163
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The Marketing of Value for your Organization

YourMembership

'A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? 1. Listen. You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you [.] ( Read more. ) The post The Marketing of Value for your Organization appeared first on YourMembership.com.

Marketing 226
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Using Members and Supporters to Get Your Message Out

Wild Apricot

'Here''s an Apricot Jam link round-up with 4 posts offering tips, advice and resources to help non-profits and associations spread your message via your members or supporters.

Tips 236
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101st Blog Posting – Am I a Good Communicator?

Association Leaders

'It’s hard to believe this is my 101st blog posting – but it is. When I first began this blog, I was unsure and a little fearful. I thought blogging would become an important communications vehicle and I thought it might be a way to connect with people I otherwise might not have the fortune of connecting with. I was right on both counts.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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7 Deadly Sins of Professional Association Training Programs

Virtual

'The world is filled with bad training programs. I see them all the time in my inbox. And based on so many flawed examples, I’ve compiled this list—the seven deadly sins of professional association training programs: They’re created by people who don’t understand education and training. There’s a reason education schools exist—teachers learn something about learning modalities and how to communicate material in a way that it can be retained.

Price 154

More Trending

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What I’m Reading

Spark Consulting

'John Haydon tells us how to write more (and better) blog posts. The State of Social Business from Altimeter Group (it’s on Slideshare, but it’s not really a presentation). Are you good at getting better but bad at getting different? Maybe you need more insight. AI: defeating captchas today, diagnosing diseases tomorrow? Jamie Notter asks: what is the job of the CEO ?

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Three Steps to Successful New Member Onboarding

YourMembership

'Member onboarding — what’s your organization’s program look like? What happens when a new member joins? Do they receive an outdated form letter with a brochure? Or worse yet, perhaps they aren’t notified at all besides a receipt from their initial dues payment. Your member onboarding program sets the tone for the member’s (future) relationship [.] ( Read more. ) The post Three Steps to Successful New Member Onboarding appeared first on YourMembership.com.

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3 Key Challenges Chapters Face

Wild Apricot

'Do you wonder if other small chapters are facing similar challenges with their head office? Here''s some insight from our Multi-Chapter Benchmarking Survey respondents.

Survey 212
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My Interview with Creative Maya Kalman, CEO of SWANK Productions

KiKi L'Italien's Acronym Soup

'BizBash’s IdeaFest has become an annual hotbed of creativity for events professionals and this year is no different. With a bevy of smart, interesting speakers and leaders in the industry, IdeaFest will no doubt lead the pack again with hot tips and insights for the future of the profession. One exemplary standout from the lineup of speakers is Maya Kalman, SWANK Productions CEO.

Products 122
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to Create an Association-Backed Certification Program

Virtual

'Ever get handed someone’s business card that has an “alphabet soup” of letters after their name? CISSP? (Certified Information Systems Security Professional) CFP? (Certified Financial Planner) CAE? (Certified Association Executive). Aside from wondering what the heck each of these acronyms stands for, have you ever wondered where they come from? If you haven’t, you’ve already read too far.

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From the Archives.

Mariner

'Here’s a gem from the blog archives that answers the question: What’s more important … that our chapters follow our rules right down to. the last detail or that they deliver great, meaningful results?

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Do You Know How to Be A Member?

Spark Consulting

'YAY! You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself: does your new member know how to be a member of your organization? Of course not, right? She’s new. She knows enough about you to have been willing to invest her money in joining.

How To 292
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5 Tips for Successful Member Renewals

YourMembership

'As Shakespeare wrote, parting is such sweet sorrow. Or is it? Admit it. There are probably some members you would be glad to see walk out the door and take their problems with them. Assuming we are not referring to these people, how do you keep retention numbers high and disenfranchised members low? We have [.] ( Read more. ) The post 5 Tips for Successful Member Renewals appeared first on YourMembership.com.

Tips 234
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Giving Thanks For Your Members – Old and New

Wild Apricot

'Since we''re celebrating the Canadian Thanksgiving holiday, we''re wondering: are you giving thanks for and staying connected with your members - old and new?

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How Long Does It Have to Be?

Eric Lanke

'image source If you follow me on Twitter , you''ve seen a number of tweets lately from the Corner Office series in The New York Times. Adam Bryant interviews CEOs from a bunch of different industries and publishes a short summary of one each week. I''ve found a lot of wisdom in these summaries, and reading one each morning before I start my busy day is a ritual I''ve come to look forward to.

New York 126
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The Best Social Media Channels for Professional Associations and Advocacy Groups

Virtual

'With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when it comes to social media.

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Show, don't tell potential volunteers why they should get involved.

Mariner

'One of the first mantras I learned in the various writing classes I’ve taken over the years is “show, don’t tell.” This mantra can just as easily be applied to the challenge many chapters face when it comes to filling volunteer positions.

Class 100
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Always the Last to Know: One Today

Spark Consulting

'One Today , a new app from Google and Network for Good (sadly, only for Android operating systems) allows you to “give a little – change a lot.” Every day, the app features a new cause, and gives users the opportunity to find out about that cause and donate $1 (or more). You can also share that donation with your circle of contacts, thus encouraging them to give as well.

System 174
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Internship Intel

Aaron Wolowiec

'I continue to be amazed at the response from readers on the topic of internships. My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got. Lots of them.

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Nonprofit Social Media Decision Guide 2013

Wild Apricot

'Idealware''s updated Nonprofit Social Media Decision Guide 2013 is a great new (free) resource for non-profits looking for social media guidance.

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Is Social Business Dead?

Jamie Notter

'Maddie pointed me to this great post by Stowe Boyd on the GigaOm blog, which is in reaction to this great post by Chris Heuer over on Brian Solis’ blog. They are both fairly long posts, but here’s the gist. Chris Heuer declares the term “social business” dead. He says the C-suite just doesn’t resonate with the ideas and the proponents have not been successful in describing just what social business is.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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3 Things to Do Before Your Professional Association Achieves Its Mission

Virtual

'Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast…. Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome. Is your work actually done? Are their secondary or tertiary goals that could be accomplished?

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Telling Your Story

Mariner

'The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), has more than 300,000 subscribers , and Vidstatx lists it second in the top 100 most subscribed nonprofit and activism YouTube channels.

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What I’m Reading

Spark Consulting

'Fix your pitch (aka “don’t be creepy”). We hear about disruptive tech all the time, but which ones will have particular impact on associations? Associations Now clues us in. (Larky sounds cool – anyone using it?). Twitter’s experimenting with ways to help you manage your feed. “ Save people, not associations.” TRUTH.

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Interns have rights too

Aaron Wolowiec

'An info graphic by InternMatch, listing quick facts about intern compensation. After posting on Sept. 24 about unpaid vs. paid internships , I heard from the founder of InternMatch , an online platform that matches interns with employers. In September, InternMatch gained some attention by proposing the “ Intern Bill of Rights ,” which aims to set some common standards for intern employers.

Michigan 165
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!