Spark Consulting
JULY 5, 2018
At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year. Membership retention is your goal – renewal is the process by which you achieve your goal. Renewal is all about how many of what types of notices are sent to whom on what schedule.
Higher Logic
JULY 5, 2018
Helping employees succeed and produce value for your organization is a universal objective for businesses, regardless of location, size or vertical. Providing them with resources and achieving this task was far easier in the past when employees worked in the same physical location, but with the advance of technology in the last decade, the modern workforce has become increasingly mobile.
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GrowthZone
JULY 10, 2018
You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved.
Eric Lanke
JULY 2, 2018
I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the memb
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Spark Consulting
JULY 25, 2018
Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left. One approach membership pros often take to discover their reasons for leaving is to ask membership committee members to make calls to lapsed members.
Higher Logic
JULY 26, 2018
When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.
Blue Sky eLearn
JULY 31, 2018
In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. It had been a national standard that in order to get a start a successful career you must first earn a college degree. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.
Jamie Notter
JULY 30, 2018
This is probably one of the biggest fears among leaders when it comes to culture change: what if we start making the change, and then the effort just fizzles out? After all, culture is something that is easy to ignore, since it has the power to live and grow without your attention. Here’s are three quick tips for making sure your culture work stays on course. 1.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Wild Apricot
JULY 12, 2018
Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.
WBT Systems
JULY 31, 2018
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. Student loan debt isn’t their only problem, credit card debt is a huge burden too. The state of millennial membership.
Virtual
JULY 20, 2018
5 Minutes with Andy (Podcast) Welcome to the second episode of Virtual’s new podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Two, Andy discusses Patrick Lencioni’s book Getting Naked , which explores the management of professional services and how you want to conduct yourself in any business. “I could see so much of who we are, and who we hope to be in the pages of th
Higher Logic
JULY 31, 2018
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Eric Lanke
JULY 30, 2018
I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself.
Jamie Notter
JULY 6, 2018
When we give our consulting clients an overview of what should be included in their “Culture Playbook,” we offer up six possible sections of the playbook: Rituals and artifacts. Stewardship. Talent/HR. Process. Structure/Design. Technology. You don’t NEED to have a play in every section, but we found early on that people needed a little prodding to realize that there were more things to do to build a culture than change one or two processes.
Wild Apricot
JULY 5, 2018
You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
WBT Systems
JULY 24, 2018
No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human nature—the ego at work. Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Virtual
JULY 20, 2018
5 Minutes with Andy (Podcast). Welcome to the second episode of Virtual’s new podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Two, Andy discusses Patrick Lencioni’s book Getting Naked , which explores the management of professional services and how you want to conduct yourself in any business. “I could see so much of who we are, and who we hope to be in the pages of t
Higher Logic
JULY 24, 2018
Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle. The good news is, if you have an online community, you’ve got access to a tool that puts you one step closer to making your job so much easier. Are you taking advantage of the support your online community can provide?
Eric Lanke
JULY 23, 2018
Four weeks ago, in Step Four: Discussing the Strategic Implications, Part 5 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our two most recently completed Board meetings. I ended the previous post with a comment that, in the process of defining the external factors that will most dramatically affect the course of our industry, and of identifying the strategies and tactics that our association should employ in order to help those things happ
Association Success
JULY 9, 2018
Rebranding is a lengthy process - but worth every minute. Why Rebrand? Identity. At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. The organization was founded in 1950 and nothing about the brand had changed since then. It became clear that changing the visual aspects of the association’s messaging was a high priority.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Wild Apricot
JULY 27, 2018
You can now ask questions and run surveys from your Wild Apricot admin account, thanks to our new Polls feature. Find out how to start creating polls, and get some inspiration on ways to use them.
WBT Systems
JULY 17, 2018
Is your LMS provider stuck in a rut? Are you using a 20th century system in the 21st century? If your LMS isn’t moving forward with you, it might mean it’s going downhill. The next time you select a new learning platform, one of the factors to consider is the vendor’s LMS roadmap. LMS roadmap: are promises delivered? A product roadmap is the vendor’s plan for their software’s continual improvement.
Virtual
JULY 17, 2018
5 Minutes with Andy (Podcast) Introducing the new Virtual podcast, 5 Minutes with Andy , in which Virtual, Inc.’s CEO, Andy Freed, will be offering you tips, tricks, and insights into leadership, management, and business skills. In Episode One, Andy discusses the various benefits and lessons learned in Virtual joining forces with the Drohan Management Group out of Reston, VA and Professional Credential Services, Inc. out of Nashville, TN.
Higher Logic
JULY 19, 2018
Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Why? Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?".
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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