February, 2018

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Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

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How to Write a Newsletter Your Members Will Actually Want to Read

Wild Apricot

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months?

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4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Personalized Learning: Who, What, Why? 

Blue Sky eLearn

Why does personalized learning matter for your organization? In 2018, we have access to personalized experiences throughout the day. Whether that’s a website recommending new products to purchase based on what you’ve previously bought, a restaurant app suggesting new restaurants based on where you last ate, or a media app suggesting a new show based on what you’ve been watching – you’re constantly experiencing these personalized recommendations. .

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4 ways to increase member engagement.

YourMembership

Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t simple to achieve. It’s too easy to get wrapped up in the daily operations of your work, forgetting that you’re also supposed to be a cheerleader and champion for the issues.

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How to Make Your Nonprofit’s About Us Page Awesome

Wild Apricot

Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.

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Is It Time for a Digital Detox?

Spark Consulting

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

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Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Brain Food Weekly: 2.16.18

Reid All About it

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. No demand, no students. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the

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5 tips to get your leaders to love new LMS technology.

YourMembership

From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.

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Top 10 Tips for Uber-Efficient Meetings (How to Make Every Minute Count!)

Wild Apricot

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Part 2: Kick Start Your Association’s Networking Events

GrowthZone

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.

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Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

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Association Brain Food Weekly: 2.9.18

Reid All About it

The weekly list of free educational events for the association community… Ernie Smith at Associations Now provides really smart advice on SEO (search engine optimization) for your website and blog based on Google algorithm changes over the last few years. You can’t keep doing what you’ve always done because those old things may no longer work (and could hurt your rankings in some cases), and you need to comply with Google’s new demands.

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How to Create a Culture of Learning at Your Association

WBT Systems

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. At Patreon , a membership and patron-development platform for creatives, their culture deck describes the company’s seven core behaviors.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Drive traffic to your association’s career center.

YourMembership

Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how … The post Drive traffic to your association’s career center. appeared first on YourMembership.

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Wild Apricot Launches Mobile App for Members

Wild Apricot

If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members.

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Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.

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Web Tracking Is Your Marketing Automation Advantage

Higher Logic

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Mentoring key to developing talent

Aaron Wolowiec

According to a recently released study by Association for Talent Development, the top benefits of formal mentoring programs were high employee engagement and retention, support for the growth of high-potential employees, international relationship building and collaboration and knowledge management and transfer.

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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs.

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#Trust is yours: Will you take it on or drop the ball?

YourMembership

Each day I read the news, and I prepare my mind with a “who’s-going-to-resign-today game,” while scanning the headlines. It’s a bit surreal at times, and troubling, to see future generations surrounded by these hurtful stories and the path of victims. And, I think—in this era of eroding trust—associations can, and must, step up. The. The post #Trust is yours: Will you take it on or drop the ball?

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46 Free Nonprofit Webinars for March 2018

Wild Apricot

Here are 46 free nonprofit webinars for March, 2018.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.