November, 2016

Trending Sources

What’s love got to do with learning?

YourMembership Blog

Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.

The Four Secrets to Making a Big Impression at Your Member Event

Association Management

Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts. But if I do say so myself, we hit it out of the park on these meetings. Our team does a phenomenal job of making them successful.

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Super Forum After Hours: What DC and Arlington Have to Offer

Higher Logic

How well do you know our nation’s capital? Beyond housing the President and being the epicenter for American politics, DC has so many fun things to do! While you’re in the area visiting for Super Forum , we hope you have time to at least quickly explore DC and the surrounding areas. The Higher Logic team is proud to call it home, and we love to show off our town. Take in the sights via Segway!

7 top tips for running a successful membership strategy session

Optimist Consulting

Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve. Do you hope to agree on a change in strategic direction? Are you looking to develop a 3-year strategy?

Association Brain Food Weekly: 11.18.16

Reid All About it

I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! Already? I’m glad I figured that out before scheduling work for myself on Thursday. To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Nag nag nag, yes, I’m always nagging you about cybersecurity.

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The 2016 Super Forum Community Expert Panel: Highlights

Higher Logic

We were honored to host four renowned community thought leaders at this year’s Super Forum. It was a vibrant discussion that included data versus passion in community, engagement as it relates to retention, the state of community management, and influencing community behavior. Rachel Happe , Co-Founder and Principal of The Community Roundtable. Richard Millington , Founder of FeverBee.

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Study Dispels Myths About Virtual Events

Associations Now

Why Potential Attendees Stay Home Virtual events may be a good alternative for people who can’t, or just don’t, attend in-person events. According to Digitell, Inc.’s ’s hybrid events study, these are the top reasons respondents opted not to attend face-to-face events. Expenses (72 percent). Schedule conflicts (60 percent). Prior commitments (39 percent).

Can Inbound Marketing Apply to Customer Marketing?


According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

4 Smart Ways to Avoid Burnout For Nonprofit Professionals


Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. . Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. We’ve distilled them here for you. Completely Disconnect.

Why association job boards grow in a vast sea of job aggregators.

YourMembership Blog

Just drop your hook where association members are to find highly qualified + talented job candidates. In a prior job, I served as a hiring manager for a department at a Fortune 500 company. During the great recession, when unemployment hovered around 10%, I was fortunate enough to have an open headcount on my team. […]. Career Centers Revenue Solutions Thought Leaders

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18 Engaging Ways to Get the Attention of Donors on the Go

Wild Apricot Blog

While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. Fundraising donations

How Should You Measure Your Community's Engagement and Satisfaction?

Higher Logic

If you feel like you’re caught trying to go upstream in a surging metrics river, you’re not alone. But we do have to measure our community activity and member behavior to get a handle on customer satisfaction. The health of a community is dependent on the health of customers’ interactions and feedback. So we’re faced with two questions: what should we measure, and how? Logging into the community.

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Coping Strategies: How to Manage Extra Holiday Stress

Associations Now

Workplace stress is all too common, especially in the lead-up to the holidays. A workplace expert over at the American Psychological Association chatted with Associations Now about how to cope with the extra stress. Congratulations, y’all! It wasn’t pretty, and it was definitely distressing , but you made it through the election. OK, so what do we do about this extra stress? Take a break.

CSAE Canadian Association Financial Operations Study: Participate by November 30 For Free Highlights, Deep Report Discounts!

Portage Group

How Does Your Association Stack Up? The CSAE Canadian Association Financial Operations Study Survey is open for your participation until November 30th. Don't miss this unmatched opportunity to benchmark your organization's financial and operational performance against association sector peers from across the country. Research Partnerships News & Events

Associations Respond to the 2016 Election Results


Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. cough, ASAE, cough ). And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed.

Modernize your association with member engagement.

YourMembership Blog

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. Digging through the data, we found that only 10% of members renewed if they didn’t engage […]. Member Engagement + Retention

3 Simple Ways Software Can Boost Event Registration and Attendance

Wild Apricot Blog

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software. David events event management event-manager

How the Customer Support Funnel Works for an Online Community

Higher Logic

Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience). There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization. Online communities are no different. Retention. Advocacy.

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4 Unexpected Questions Every Event Planner Should Ask Conference Venues

Associations Now

Gain insights that reduce stress and increase revenue at your event. When scouting conference venues, event planners rely on their trusty site-visit checklist. Make sure your list includes these four questions to help uncover the lesser-known services conference venues provide. How can you help me generate more sponsorship revenue? What should I know about moving in and out of your venue?

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)


What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

Want to know what Millennials really think about associations?


Join Jamie Notter on Tuesday, December 6 at 1:00 pm EST to find out!! is hosting a webinar where Jamie will chat with some association execs from the largest generation in the workplace to get some real insights about what they think about all the things we’ve been talking about. It’s not surprising that in the association space, we’re so fascinated by Millennials.

4 reasons to be thankful for association members.

YourMembership Blog

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff. And, your members see value in the work that your association does for their profession, with their dues helping make that work possible. How you work […]. Industry News + Trends

No more learning silos

Aaron Wolowiec

Photo courtesy of Skillsoft via Facebook. I’m a self-professed word nerd. In college, I loved leaving classes with a new nugget of information. And now that I’m a working professional, I get giddy at the thought of attending conferences. And, even better: My employers not only encourage professional development, but expect it. Because they know educated employees drive success. Kieran King.

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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Our support was really a communications black box,” said Bruffey. Implementing Higher Logic. Launching the Community.

How to Put That Strategic Plan Into Action

Associations Now

Strategy-setting is useless without an implementation plan. One association leader shares how her board got smart about tactics. And how will we implement it?”. That’s one of the more exasperating but essential questions a board can ask itself. After COMP’s latest strategic plan was approved, Barrett encouraged the creation of a task force dedicated to tactical planning. What are the implications?

The Secrets to Increasing Ongoing Member Engagement [Web Class]


Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry. Association Member Engagement Webinar

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Hot Association Jobs: November 10


Here are some of the coolest jobs you can find on the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. ——-. Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Hurry!

Career events boost member engagement, too.

YourMembership Blog

Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. A recent […]. Career Centers Member Engagement + Retention

Association Brain Food Weekly: 11.4.16

Reid All About it

Where did the day go? How many times have you asked yourself that? I just did when I looked at the time, yikes. Usually that means I’ve been in that wonderful flow state, that’s a good thing. But it also usually means I got a late start on the day, not so good. Feeling creaky. Before I get to the list of webinars, how about some good reads? Associations have what it takes to do the same.

Use Triggers to Drive Action and Shape Behavior

Higher Logic

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO -inducing platform. So how can you get your community members to do what you want? This is an age-old question for community professionals. Chain reaction. Sound complicated?

What I’ve Learned in Four Years of Blogging About Membership

Associations Now

When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me. My colleague Ernie Smith got the Technology Blog, a topic where something new and shiny pops up seemingly every day. Thankfully, though, I found my worry to be misplaced. Thanks again for reading.

Customer Engagement Takes Center Stage at INBOUND 2016


“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. Customer Engagement Customer Advocacy Customer Retention Customer Portal Software

Three ways to stretch your marketing budget


This is a guest post by Liz Scherer. Hire her for your content marketing! ———-. Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. 1.Bridge the multichannel divide. Review, revise, reuse. Tech Community.

Modernize your association with marketing automation.

YourMembership Blog

Automate your member + prospective member communications. As a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention. I always had to manually send out our membership campaigns. I spent approximately 20 hours a week doing this. I knew if we implemented marketing automation, it would alleviate this […].