November, 2016

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What’s love got to do with learning?

YourMembership

Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.

Education 287
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3 Ways an Online Community Enhances Learning

WBT Systems

With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. I bet one or more of the top results came from a message board or discussion forum for an online community, where someone else was seeking answers from their peers on a similar topic?

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3 Simple Ways Software Can Boost Event Registration and Attendance

Wild Apricot

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.

Software 267
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Association Brain Food Weekly: 11.4.16

Reid All About it

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. If you’re a fan of American history, you’ll love this podcast.

Handbook 237
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

Marketing 240

More Trending

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Modernize your association with a mobile responsive website.

YourMembership

Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website. It didn’t mean our content wasn’t good or they didn’t want to join our association. It meant that our […].

Tools 236
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What’s Your Plan?

Spark Consulting

One of the key indicators that a person is going to vote is that she’s thought through the logistics in advance and figured out a plan for voting. What’s your plan for Tuesday, November 8? Do you know where your polling place is? They do move – occasionally – so you might not be going the same place as you did the last time you voted. Fortunately, as long as you know your address, the League of Women Voters can hook you up: [link].

Resources 186
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3 Simple Ways Membership Management Software Can Boost Event Registration and Attendance

Wild Apricot

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.

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Association Brain Food Weekly: 11.25.16

Reid All About it

Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

DC 184
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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What to Do When Your Members Hate Technology

Socious

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.

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Your Online Community Needs a Mission Statement

Higher Logic

One defining characteristic of a leader is having a vision for the future, describing that future and creating excitement around its possibility so everyone works together to make it real. That’s what a mission statement is -- it’s that vision for a better future everyone can rally around. For communities, it’s the impetus that drives micro-actions, like sending a tweet or recommending an answer, to long-term commitments, like becoming a volunteer moderator.

Team 198
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No more learning silos

Aaron Wolowiec

Photo courtesy of Skillsoft via Facebook. I’m a self-professed word nerd. In college, I loved leaving classes with a new nugget of information. And now that I’m a working professional, I get giddy at the thought of attending conferences. And, even better: My employers not only encourage professional development, but expect it. Why? Because they know educated employees drive success.

LMS 190
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LMS, LCMS, Content Authoring: Exploring eLearning Tools

WBT Systems

Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. There are a multitude of different tools available to instructional designers and eLearning developers, and it is important to consider which tools will help you to achieve the desired learning objectives and outcomes for your courses.

LMS 195
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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November Update: Major Software and Mobile App Updates

Wild Apricot

I’m happy to announce that our next major version of Wild Apricot has been scheduled to launch in December. Plus, we will be releasing an update to our mobile app, featuring support for Square, the mobile credit card processing solution.

Software 152
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Boozing, Bribing and Brawling on Election Day

Reid All About it

The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? I guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks. Boozing it up with George. Election Day is a serious affair now, but back in the 18th century, the words “political party” had a double meaning.

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

Marketing 216
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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. “Our support was really a communications black box,” said Bruffey. “Our account managers would have weekly or monthly calls with the customer project lead, but otherwise, the only real touchpoint was a support ticket.

Library 180
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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We’ve moved!

Aaron Wolowiec

The blog has a new home. From now on, please visit eventgarde.com , where you’ll find some exciting new resources! Filed under: Professional Development.

Resources 198
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Modernize your association with marketing automation.

YourMembership

Automate your member + prospective member communications. As a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention. I always had to manually send out our membership campaigns. I spent approximately 20 hours a week doing this. I knew if we implemented marketing automation, it would alleviate this […].

Marketing 188
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19 Free Nonprofit Webinars for December 2016

Wild Apricot

The holidays are fast approaching, but that doesn't mean you can't squeeze in some time for some free nonprofit education! This month's webinars feature topics like self-care, events, volunteers, and 2017 planning.

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Association Brain Food Weekly: 11.25.16

Reid All About it

Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

DC 175
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Further Election 2016 Association Industry Responses

Spark Consulting

ASAE has posted further clarification of their position on the incoming administration. While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity and inclusion…,” I believe it to be, overall, an inadequate response. I should note that ASAE’s response was published before the Letter to John Graham and Scott Wiley came out on Monday, November 21.

Industry 207
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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. In order to help organizations create “meaningful, truly impactful eLearning experiences”, eLearning Industry asked us to contribute our tips to help ensure a successful implementation from day one.

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Building a board strategy

Aaron Wolowiec

Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision. Strategic vision. Goal-oriented thinking. A team mindset. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. “When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistentl

Strategy 185
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4 reasons to be thankful for association members.

YourMembership

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff. And, your members see value in the work that your association does for their profession, with their dues helping make that work possible. How you work […].

Industry 240
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!