February, 2017

Trending Sources

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company. Community and Collaboration.

Launching: Membership 101 Series

Spark Consulting

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to – or remind them of – key concepts in membership recruitment, engagement, retention, and renewal. Leave them in the comments.

7 steps to select the right LMS for your association, part 2.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is Part 2 of a three-part series. For a refresher, here’s Part 1. At Tagoras, a lot of technology selection work has been […].

Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” In the midst of all the Diet Cokes that I shared with various conference participants, a few musings about the world of security have become clear. First, the level of threat exposure has never been higher. women in cybersecurity. SAFECode.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. I start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

More Trending

Accurate association member data drives better engagement + revenue.

YourMembership Blog

Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done. Your association is only as good as your member data, and it’s a big task to keep it clean. While you regularly communicate […].

The Value of Nonprofit Mentors in 2017

SocialFish

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. They get stuff done. And they make a bigger impact. But do you really need a that trusted ally? The goal?

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. I start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

Is Your Office Missing Out on Active Design?

Associations Now

Incorporate these five design changes in your office to get staff members moving more and making better nutrition decisions. How much do you move at the office? Or are you the type that bikes to work, hits the gym at lunch, schedules walking meetings , and bounces on a stability ball when at your desk? Swap them with larger receptacles in various areas throughout the office. Exploit your daylight.

The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. What is Sales Enablement?

23 Free Nonprofit Webinars for March 2017

Wild Apricot Blog

Webinars are a great way to get some free education on how to run your nonprofit better. There's something for everyone in this list, so you shouldn't have a problem finding one or two webinars that are right for you. march webinars

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. It’s translated to an astounding 70% increase in […].

5 reasons nonprofits have an advantage when it comes to social media

SocialFish

This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. I personally just call it being a realist, but that’s me.

Association Brain Food Weekly: 2.10.17

Reid All About it

My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions. Tue 2/14 at 12 p.m. Host: MPI.

How to Make Valuable Face Time With New Members

Associations Now

Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members. The new relationship—is there anything more exciting, and at the same time terrifying, than getting to know someone for the first time? New Member Mingle. Remote Hangouts.

Lessons From the (Long) History of Online Communities

Higher Logic

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth. Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. Believe it or not, there is a difference between the internet and the web.) Human nature doesn’t change,” she said. “A

One Simple Tip To Shift Your Nonprofit’s Workplace Culture from Outrage to Well Being

Beth Kanter's Blog

We’ve just finished two weeks on the road of book events for my new book, Happy Healthy Nonprofit , co-authored with Aliza Sherman. During many of the Q/A sessions, we heard from many nonprofit professionals who were feeling impact of a perpetual cycle of outrage. It is pretty simple. They have a communal meal together. His organization combines healthy eating with communal meals. “As

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4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […].

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

Association Brain Food Weekly: 2.10.17

Reid All About it

My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions. More info/register. Host: MPI.

5 Tips for Optimizing Online Fundraising

Associations Now

Online fundraising campaigns are great ways for associations to finance new programs and initiatives. Here are a few tips from fundraising pros on how to get the most out of an online campaign. It’s been a big week for the American Civil Liberties Union (ACLU). Over the weekend, the group received $24 million from more than 350,000 online donors. Design an easy-to-use, branded giving page.

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The Bigger Community ROI Picture

Higher Logic

In the community building space, we spend a lot of time talking about return on investment (ROI). It makes sense, after all - community platforms are a big investment, from purchasing the software to implementation and upkeep. You need to make sure there is a major return on this investment so that the platform is beneficial for everyone involved - from users to admins to the entire organization.

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7 Event Planning Details That Associations Often Overlook

MembersClick

The devil is in the details. We’ve all heard it, and most of us have lived it. But what details, in regards to event planning, tend to trip association professionals up the most? We’ve got seven: event planning member engagement membership management Association Views

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data! Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. Annual Business Meeting. Don’t do this as part of a general session. Attendees.

A Membership Checkup for Associations

Associations Now

Leading healthcare associations are working together to craft strategies for better engaging members. Even as the healthcare industry continues to change, a new report offers six recommendations to boost engagement that associations in all sectors can learn from. It’s rare for someone to be excited about a doctor or dentist appointment. a consulting firm based in Chicago. West says.

6 Quick Website Tweaks that Make a Big Impact

Higher Logic

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white. Websites are the white wall of your marketing plan. Add or Improve Calls-to-Action (CTAs). A/B Testing.

2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Stopping the membership bleed. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey.

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed. And another one: “I would trade all of my technology for an afternoon with Socrates.”. Got chapters?

Top Association Social Media Jobs This Week – February 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Content Marketing , TechSoup – Help us change the world! We are a nonprofit organization that believes that technology is a powerful enabler for social change. photo credit ).

New Research and a Welcome Surprise from Foundation CEOs

Beth Kanter's Blog

New Research and a Welcome Surprise from Foundation CEOs. By Lindsay Austin Louie. How much promise do the following practices hold for increasing foundations’ impact in the coming decades?” The twenty-four potential answers provided covered a broad spectrum of philanthropic practice, from taking more risks, to providing more general operating support, to engaging in impact investing.

Could Less Be More When It Comes to Meetings?

Associations Now

You may think giving attendees more options and choices is always better, but what if it turned out that offering them a little less is the way to go? Some ideas for making it happen. The other weekend I was trying to pick a place to go for dinner in my neighborhood. I was hemming and hawing: Did I feel like Thai? Or pizza? Or ramen? Or a burger and fries? I couldn’t decide.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution. The best way for your association to provide long-term value to members is with an online community. It’s perfect. Why is an online community better than a conference or a members-only magazine? Isn’t there a cheaper option?