January, 2017

Trending Sources

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months. And we’ve done just that!

The 2017 Community Management List (What's In & What's Out)


I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? Have you ever been caught using a tactic or touting a trend when it was past its prime? User Groups Customer Engagement Online Community Management

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

#leadership #inspiration #learning #innovation #technology – all in one place. As an association leader, you have a great case for going to Xperience 2017. It’s a chance to grow your skills in leadership. It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […].

29 of the Best Nonprofit Event Management Software Tools

Wild Apricot Blog

If you’re looking to raise more money and make managing your events easier, here’s a list of 29 event management software tools that can help you out. It’s my hope that you browse the list and discover one or two new tools that are perfectly suited for your organization’s needs. star tools software planning nonprofit management event best

15th Anniversary Thank You!


It started on a dare. Could we – a married couple with three sons to raise – open a business to create a new option for small, chapter based membership organizations and succeed? Heck why not? In January 2002, Peter and I opened the doors of Mariner Management. While I won’t say the sailing has always been smooth, it has always been an exciting ride

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7 steps to select the right LMS for your association, part I.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. At Tagoras, a lot of technology selection work has been done over the years through many webinars and workshops related to a 7-step methodology. […].

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy. Read on for some suggestions on to improve your email production workflow. But email—in ways different from Twitter, Facebook, or even your blog platforms—is incredibly challenging to work with from a production standpoint. Read on for some useful tips.

Four Things that Turned This Association’s Annual Conference into a Member Recruiting Machine

Wild Apricot Blog

For many associations the annual conference is the biggest event of the year. But, what many associations don’t realize is that the annual conference can also be their biggest member recruiter. Here's how one association uses its annual conference to add hundreds of members each year. growth membership events annual-conference

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” ” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track.

LEGO: Don’t End Your Community

Higher Logic

Is an online community ever too big to fail? Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March. If you don’t manage it properly, you risk failure. LEGO enthusiasts are not happy. As great as LEGOs are, I’m not an enthusiast the way everyone on its community is.

Hot Association Membership and Marketing Jobs this week – January 26


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

5 learning tech trends for 2017.

YourMembership Blog

A snapshot from one expert of what associations can expect from learning management systems. At the start of every new year, Talented Learning CEO John Leh offers his take on learning technology trends to watch. This year, he focused on 15 predictions for learning and development professionals to keep in mind. John’s predictions come from […].

Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused. This blog post marks the date on which I begin to feel old. And—long story short—this generation is all about Snapchat.

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Seven Ways Top Nonprofit Leaders Avoid Burnout

Wild Apricot Blog

Most people who join nonprofits find it hard to look after themselves. Here are seven ways top nonprofit leaders avoid burnout. From Beth Kanter and Aliza Sherman, coauthors of The Happy, Healthy Nonprofit, described by Arianna Huffington as an “essential guide for nonprofits.”. Aliza-Sherman Beth-Kanter burnout nonprofit


How to Get Your Customers to Sell and Market for You


You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

Three Analytics Community Managers Need to Track

Higher Logic

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on. Some platforms have dashboards that display the ins and outs of the community, but some community managers work with simpler social media networks, or painstakingly pull Excel spreadsheets with tons of raw data. But what are the important numbers for you to focus on at any given time?

Introducing an Awesome New Podcast About Workplace Culture


So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far. If you enjoy these, please share, subscribe over on Podbean or subscribe in iTunes by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

Association leaders, stop! 10 things not worth doing during the New Year.

YourMembership Blog

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list. But, honestly, each one takes some work on your part […].

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Associations Can Take the Guesswork Out of Membership Forecasting

Associations Now

You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Here are a few strategies that membership pros have used to prepare for 2017. At the start of a new year, it’s only natural to plan ahead. Unless you have a crystal ball, predicting the future is tough. Start with History. Forecast Low, Medium, High.

Five Reasons Your Sponsorship Prospects Ignore Your Emails

Wild Apricot Blog

Wondering why your emails asking for sponsorship aren't getting any responses? Chris Baylis, CEO of The Sponsorship Collective knows exactly why. Read his five reasons why your sponsorship emails are being ignored and what to do about it. cold-call sponsor emails sponsorship


4 Association Disruption Strategies

Potomac Core

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers. Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. Disrupt Ourselves.

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. Here are three ideas to help spur on-the-go engagement: 1. Time your posts. Download the.

Make 2017 a Home Run for Your Association: TPG's Not-to-Miss Association Learning Opportunities

Portage Group

Join our team for one or both of these innovative and interactive sessions in the coming weeks. Whether you are in Ontario or BC, these are not-to-miss opportunities to gain practical knowledge and tools about organizational transformation based on real-world examples of association change. Hamilton. But how on earth do we get from where we are today to where we need to be? See you there!

Stay relevant to your association’s members in today’s social world.

YourMembership Blog

An integrated online community keeps you in control. Associations face the constant challenge of making decisions about how to efficiently meet their missions and member responsibilities. With limited resources, implementing and using administrative and online community tools born out of integrated software solutions accomplish your multiple goals all at once.

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Are Your Members More Tech-Savvy than You Think?

Associations Now

Recent ASAE Foundation research highlights the fact that a good chunk of your members—particularly your newer ones—are likely on the cutting edge when it comes to tech uptake. But just because your members are raring for more technology doesn’t mean you shouldn’t think it over first. Mark focused his look into the report on the lessons for leadership. Your mileage may vary.). Nuance is necessary.

2017 Social Media Cheat Sheet – Updated!


Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. This year’s CMAD features: An eight-hour live webathon on Monday from 9 a.m. to 5 p.m. Take that, you measly professional development budget! A #CMAD cheers at 5 p.m.

Building Inclusive Online Communities

Higher Logic

What would happen if you asked me for my email address and I told you it was jessicafish@aol.com? How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all? If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. So, how do you begin?

What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.

Create real value from 2017 learning trends.

YourMembership Blog

Let’s attack the hype machine in learning. It’s big, but easy to take down. In the education industry, we are notorious hype builders. We quickly herald the start of new trends as quickly as our digitally shortened attention spans enable us. We use terms like “mobile learning,” “micro learning,” “personalized learning” and even “social learning” […].

How to Unlock Engagement with Busy Five-Minute Members

Associations Now

A new report says that busyness is a common mark of social status. While we all say we’re too busy, chances are good that you and your members have five minutes to spare. This weekend I have to move, so I’m spending a lot of time packing. I hate moving, but I’m also frugal, so I do a lot of the work myself. That sounds lovely. Maybe, just maybe , I will break the bank this one time. she says.

12 Advanced Google Tricks


Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S. economy grew at a brisk 3.5% in the third quarter of 2016 growth forecasts for 2017 remain mixed.

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Four Community Newsletters You Need to Subscribe To

Higher Logic

Where do you turn to for information? Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content. Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Community.is.