The Big Picture
MARCH 8, 2007
The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Management Believes Public Relations Contributes to Advancing the Reputation of Their Organization | Main. | Read it and Lacrimate » March 08, 2007.
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Idea Architects
MARCH 29, 2007
Baby Boomers find themselves having to make unexpected choices. Generation X and Millennials expect to find themselves having choices. It's a tremendous difference: Two generations expecting at a young age to have a smorgasboard of opportunities available to them. One generation unsure what to expect at an age when their only anticipated choice, retirement, seems less feasible.
Executive Connections
MARCH 27, 2007
Executive Connections. « FORO 2007: The Transborder Library Forum | Main. | SIIA Content Forum » 27 March 2007. Prosumers. I am currently attending Information Todays Buying & Selling eContent Conference in Scottsdale, Arizona and heard an interesting new term, " Prosumer ," which I would like to pass along to you. Dow Jones & Company EVP Clare Hart was the conferences keynote speaker.
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Wild Apricot
MARCH 15, 2007
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Idea Architects
MARCH 22, 2007
The rapid rise of consumer -generated content and innovation fascinates me as I think we are just scratching the surface of its potential. Just as the Neighborhood Watch deputizes everyone's eyes as part of the local security force, these new efforts coopt everyone into being a citizen journalist, art director, film producer, and the like. It is hard to go through your day and not encounter one example of this phenomenon in action.
Idea Architects
MARCH 19, 2007
I've facilitated many conversations lately with volunteers and staff members lamenting their inability to attract and engage a significant number of younger generation potential leaders. Their concern is admirable. Their desire to reach out is genuine. Unfortunately they continue to offer only the same involvement entry points and pathways that they themselves would find desirable.
Idea Architects
MARCH 16, 2007
Wall Street pundits weren’t thrilled with Steve Jobs when he decided to open Apple retail outlets. Now several years later, guess who has earned the rights to say “I told you so.” Seemingly risky, the stores were really no-brainers because of the value they offer: a beautifully designed retail environment where newbies and Apple fanatics alike can peacefully co-exist while playing with all of the latest gadgets.
Idea Architects
MARCH 15, 2007
Here's a simple technology truth I think is worth considering. If you want someone to get on board with MP3 players and the technology seems foreign to them, simply extolling its virtues more might not do the trick. But when you offer the following continuum — record, 8-track, cassettes, compact disc, MP3 players — you've now put the new technology into a context they can more readily understand (and potentially accept and adopt).
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Idea Architects
MARCH 12, 2007
Running for president is tough if you haven't been anointed as one of the likely heirs apparent. People don't want to donate money to a candidate that won't make it through the primaries. Being a third-party candidate in our primarily two-party system is tough in the actual election. People don't want to "waste" their votes when they only have one to cast.
Idea Architects
MARCH 5, 2007
Interested in how to better design conferences and training events? Than you might find this article from the March 2007 issue of The Meeting Professional (published by Meeting Professionals International) to be of interest. Entitled "Learning Curve" it provides a smorgasboard of thinking from a variety of meeting planners, trainers, and faclitators (including yours truly).
Idea Architects
MARCH 4, 2007
The most recent Ann Coulter controversy has reminded me once again of people who confuse sensationalism with success. It's easy to say outrageous things only to disappoint people once you've garnered their attention and they quick learn you have nothing remarkable to share. It's much more challenging to be consistently remarkable and patiently cultivate people's attention until they learn how sensational your efforts really are.
Executive Connections
MARCH 16, 2007
Executive Connections. « Mission: Advocacy | Main. | Prosumers » 16 March 2007. FORO 2007: The Transborder Library Forum. The Transborder Library Forum (FORO) began in 1989 at a local Arizona library conference where librarians from United States and Mexico recognized the need to create a network and events where they could meet and discuss issues of common interest while exchanging information and resources across borders.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Executive Connections
MARCH 8, 2007
Executive Connections. « EPA : The Fight Continues | Main. | FORO 2007: The Transborder Library Forum » 08 March 2007. Mission: Advocacy. The value of advocacy as part of SLAs mission may not always be as apparent as other benefits of membership. Advocacy as a membership benefit is somewhat more intangible and subtle, sometimes making it more difficult to observe and value.
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