February, 2015

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Boost Your Association’s Brand Through Storytelling – Your Questions Answered

YourMembership

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing , with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and Fun.

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Making Members Feel They Matter – Free Expert Webinar

Wild Apricot

'Want to learn how to make your members feel they really matter? Here are details on our upcoming free Expert Webinar presented by Allison Fine, author of Matterness: Fearless Leadership For A Social World.

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Leadership Lists

Association Leaders

'We’ve all seen them. Some of us have written them. I’m talking about lists…not grocery lists or to-do lists. I’m talking about the tenets of leadership lists. I love reading other people’s tenets of leadership lists. I like what those lists allow me to learn about the people who wrote them. The lists give a real insight into the kind of leader these people are.

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Volunteers Have Changed – Have You?

Spark Consulting

'You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. Option one: In-person at ASAE. Peggy and I are presenting for ASAE’s new Marquee Management Series, Tuesday, February 17, from 1-3 pm.

Cost 215
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Using Big Data to Understand What Your Association's Members Are REALLY Thinking

Portage Group

Have you ever wondered what each of your association's members was really thinking? Meet Jane, the association executive who was able to better target member segments at both a strategic and operational level by streamlining and making better use of big data and other member information.

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Our Vision of the Future of Membership Software Technology

YourMembership

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150
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Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot

'This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters.

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Why branded images are a must for your social media channels

Optimist Consulting

'I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their social media channels – which I think is a mistake. So I wanted to outline why I think membership organisations should invest in producing images and I include a few good examples. Why visual matters.

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Feel the love

Aaron Wolowiec

'A few months ago, I was looking for a kid-friendly, clean, affordable place at which my family and I could eat during a weekend getaway. So the first thing I did? Turned to Yelp for customer reviews. I didn’t want marketing speak, but instead the pros and cons of dining experiences. I did the same thing a few weeks later while looking for a hotel. The point is: Word-of-mouth is a powerful marketing tool.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Innovation & Association Relevance

Potomac Core

When is the timing right to embrace innovation and change at your Association? Some argue that with an improved economy its best to leave well enough alone. Maybe, no. The real question? How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Strategic Inflection Point.

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Values Advice for New Employees: Integrity

Eric Lanke

'Two weeks ago, I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

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Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to a whole new level.

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2015 Nonprofit Communications Trends Report

Wild Apricot

'The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Why membership bodies should use LinkedIn for Good

Optimist Consulting

'I was interested to read about the launch of LinkedIn for Good this month. If your membership organisation recruits trustees and volunteers outside your membership, then it is worth looking at LinkedIn’s new initiative. With volunteering-opportunity adverts on LinkedIn only costing around £20, it is an affordable way to reach some of the 17 million professionals on LinkedIn in the UK.

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Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

'Elliott Masie, The MASIE Center. On Wednesday, Jan. 14, I had the opportunity to interview Elliott Masie for an ASAE Professional Development Virtual Learning Session titled, “ Ask the Expert: Accelerating the Spread of Knowledge, Learning and Collaboration.” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology.

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Agenda Setting

Virtual

'Ever really think about the agenda for a meeting? Often, agendas aren’t created with a lot of thought, they’re just a list of things that an association or consortium needs to cover in its meeting. But a properly structured agenda can be the difference between an effective meeting and one that drifts. Here are three tips for setting better agendas: 1.

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Values Advice for New Employees: Enthusiasm

Eric Lanke

'Last week I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Five Ways to Enhance Your Association’s Brand Identity: Essential Spring Cleaning

YourMembership

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually impossible to successfully reach your goals. Your website is one of the most important components of your brand identity – it’s the virtual front door to your organization.

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New Research on Social Media Use

Wild Apricot

'Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users.

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5 reasons why I love the CIM’s hardcopy benefits poster

Optimist Consulting

'I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. Here are the five reasons why I love it: It focuses on my growth – it can be tempting to position member benefits as services delivered rather than the benefit being delivered to the member.

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Our screwed up thinking about creating conference experiences

Aaron Wolowiec

'This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. It was originally posted on Jan. 28. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. As conference organizers, we need to learn about the power of experience.

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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Demonstrate member value by frustrating your members

Virtual

'You’re right, that title seems really counterintuitive. Let’s be honest, it’s really never a good idea to frustrate your members. Ever. But a recent experience on my home front brought that concept to mind. Let me explain. One recent morning – on a school and work day nonetheless! – our internet service at the house stopped. With a big family and oodles of connected devices, that’s always a pretty bad scenario.

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Lucky 13!

Mariner

'Wow! The first month of 2015 certainly got by us quick. Or should I say … the first month of our 14th year has flown by! That’s right. Mariner is celebrating 13 years of growth and success, moving from our humble roots as a professional association management company begun in 2002 to becoming national (and international) recognized experts on association management, volunteer engagement, and leadership development.

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Values Advice for New Employees: Leadership

Eric Lanke

'One of my association''s newest employees recently passed her 3-month anniversary with our organization. As in many other organizations, we traditionally use this milestone as an opportunity to assess performance and give feedback. This time, however, given our recent focus on living the core values we have identified for our organization, I decided to also use this as an opportunity to reinforce the role these values are intended to play in our success.

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Learning From Taylor Swift, Valentine Donor Love & More

Wild Apricot

'This week’s link round-up is all about showing some love to your donors. The posts look into what we can learn from a pop star, tips on donor retention and some Valentine''s Day themed gratitude.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.