YourMembership

AUGUST 27, 2015

You can find disruptive innovations anywhere you look. The change they create can come from new technologies, changes in human or consumer behavior, or combinations of both. It is important to not only have a handle on the disruptive change we know about today, but also be prepared for what might pop up tomorrow. The August YM CAE Thought Leadership webinar was Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Radar.

Recruiting 150

Recruiting Recruitment Technology Leadership 150

Reid All About it

AUGUST 22, 2015

Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show.

Detroit 203

Detroit Content Revenue Marketing 203

Wild Apricot

AUGUST 19, 2015

Becoming a CAE and signing up for our Expert Webinars is an excellent way to stay on top of your game by gaining insights from the experts, plus you’ll be working towards your CAE designation.

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Spark Consulting

AUGUST 4, 2015

Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSpan ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. In part two of our video interview, we talk about: The difference between the inside-out and outside-in approaches to member engagement.

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Video Member Engagement Technology How To 177

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Higher Logic

AUGUST 27, 2015

We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations.

Library 191

Library Industry Education Resources 191

YourMembership

AUGUST 6, 2015

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. A lot has happened at YM since we were in Nashville last year for ASAE. We acquired Job Target’s Career Center Business Unit to go with our Association Career Network, marking a turning point in the industry by combining the strong

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Eric Lanke

AUGUST 31, 2015

Two weeks ago I wrote about the link between our Board's Strategy Agenda--the document that defines what our association will achieve and how we will measure that success--and our Operational Plan--a document owned by me and my staff that defines how the association will go about achieving that success. This week I want to write more about the elements that make up our Operational Plan.

Strategy 100

Strategy Examples Conference System 100

Wild Apricot

AUGUST 17, 2015

In our Live Workshop, Shiv Narayanan, Head of Marketing and Sales will explain the importance of using Facebook Ads to grow your organization and take you step-by-step through the process of creating your own.

Process 229

Process Marketing Organization 229

Virtual

AUGUST 28, 2015

There was a front page article in the New York Times recently about the culture at Amazon.com. I don’t know how much of it is true. The Times makes a compelling case. Jeff Bezos makes a compelling rebuttal. This much I do know, for a customer, Amazon is an extraordinary company. Last week I ran out of razor blades. I didn’t have time to get to CVS—Amazon had them delivered same day by 5PM.

Boston 100

Boston New York Team Survey 100

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Higher Logic

AUGUST 25, 2015

We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other. Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling.

Guidelines 223

Guidelines How To System Education 223

Socious

AUGUST 27, 2015

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

Marketing 216

Marketing Strategy Survey Tools 216

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. In the meantime, we’re happy to share a guest blog post by Hank Berkowitz, Association Adviser eNews moderator and chief, who reported on a breakout session from ASAE’s annual conference earlier this month. David Lutz, managing director of Velvet Chainsaw.

California 180

California Revenue Conference Price 180

Eric Lanke

AUGUST 24, 2015

I've been on a number of member visits lately. What are member visits? That's when I and/or a member of my association staff get out of our office and visit one of our association members in their place of business. Invariably, these are well worth the time and expense it takes to organize and conduct them. They give us on-the-ground information about the world of our members and it facilitates greater loyalty between the member and the association.

Maine 131

Maine Organization Member Engagement 131

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Wild Apricot

AUGUST 13, 2015

You probably sign into Facebook every day to see what your friends are up to, but are you using it to grow your organization? This Mini-Course will show you how to execute a successful Facebook Ad campaign sure to grow your membership.

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Course Organization How To 229

Potomac Core

AUGUST 18, 2015

. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015. In a low growth economic environment, corporations seeking growth are actively pursuing the best merger combinations. Although associations don’t control the external business environment, they do have the ability to move away from a “here is what we do for you “posture to a “together we succeed” p

eBook 125

eBook Member Engagement Communications Innovation 125

Higher Logic

AUGUST 20, 2015

Any volunteer program or system should be easy to use for staff and volunteers alike. Whether you are creating opportunities or joining events and completing tasks, the process needs to feel seamless and keep volunteers coming back for more. This is where recognition, rewards and gamification techniques come in. Personalize Volunteer Opportunities. Depending on how your organization collates its volunteer opportunities (spreadsheets, event websites, an online community or volunteer system), it’s

System 184

System Maine Survey Report 184

Socious

AUGUST 20, 2015

Socious has been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli,PhD.

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Video Membership Management Resources Marketing 186

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Aaron Wolowiec

AUGUST 17, 2015

John Ricco, vice president, Partners in Association Management. This month’s guest blog post is by John Ricco, vice president, Partners in Association Management. It originally ran on Partners Preceptors, a blog by Partners in Association Management. Boxes. In the association world, we know boxes – literally and figuratively. We check them off our to-do lists; we’re encouraged to “think outside” them; and we pack them full for conventions and meetings.

Organization 152

Organization Association Management Course Review 152

Virtual

AUGUST 18, 2015

Technical working groups/consortia play a crucial role in the technology standards arena, but TWG progress isn’t always what it could be. The lack of strong leadership and clear procedure often makes it difficult for busy volunteers (spread across different geographies, no less) to stay organized. Meanwhile, technical working group projects may suffer from poor meeting attendance, role confusion, or chronic delays in decision making.

Technology 109

Technology System Leadership Tools 109

Wild Apricot

AUGUST 11, 2015

Is your current membership website outdated, difficult to maintain, and not user-friendly? Lamees Abourahma explains the step-by-step process to building the ultimate functional membership website in this week's Free Expert Webinar. Register Now!

Process 228

Process 228

Eric Lanke

AUGUST 17, 2015

I've now covered in a series of blog posts the elements that make up my association's Strategy Agenda--a new term I've introduced to represent the essential work product of our Board of Directors. It describes what we want to achieve and how we will measure our success in achieving it. Now it's time to turn our attention to the Operational Plan--another new term I've introduced, but this one represents the essential work product of me and my staff.

Strategy 100

Strategy Products Organization 100

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Higher Logic

AUGUST 17, 2015

Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge. We need our online communities to morph and shift with the changing landscape.

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millennials Social Media Leadership Examples 199

Mariner

AUGUST 11, 2015

I think you’d have to be asleep at the wheel not to be aware of three current trends that Sheryl Connelly shared at #ASAE15 annual conference. So the aha in Ford Motor Company’s manager of global trends and futuring’s Game Changer session wasn’t trends but how to channel your inner futurist.

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Conference How To 131

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents

Report 166

Report Marketing Detroit Social Media 166

Potomac Core

AUGUST 5, 2015

With so much new technology available, should associations develop an innovation strategy? Not necessarily. Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. If technology is a delivery mechanism to deliver impact on member business outcomes, then it’s an example of Association Outside In Innovation.

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Innovation eBook Member Engagement Technology 125

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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