May, 2013

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Friday Top 5

Spark Consulting

'Marketing, Membership, and Communications Conference edition. Next week is ASAE’s big annual mar-comm extravaganza. My top 5 for #MMCCon ? Rohit Bhargava’s opening keynote on Likenomics. Big fan of his blog , his Twitter stream , you name it. Should be a good session. The Gold Circle Awards. I was honored to be one of the judges this year, and I’m looking forward to seeing all the winners recognized.

Committee 163
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Is Civility a Leadership Trait?

Association Leaders

'Most of these posts address leadership characteristics and leadership issues in general. One leadership trait I haven’t previously considered is civility. I recently read an article online about the decline in civility in our society and the responsibility we can all take to be civil in our actions – both personal and professional. You can read the article here.

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Using an Editorial Calendar to Build an Audience

YourMembership

'Categories: Social Media and Business Trends Tags: content , content marketing , yourmembership.com Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity. Give them something they can’t get elsewhere, that they can’t live without. That’s the secret sauce plan of membership.

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Wild Apricot Software News May 2013 - Wild Apricot API Version 1

Wild Apricot

'This month''s Software News introduces the idea of API -- find out what an API is, and how our development of one can help your organization have greater power over your data. We''re currently working on Version 1 of our API, which is scheduled to release by end of summer.

Software 191
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Right Founding Members

Virtual

'The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders. There are some companies that people expect to see at the table because of their industry position.

More Trending

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Do You SAVE?

Spark Consulting

'First, marketing had the 4 Ps: Product, aka what you’re selling. Price, aka what it costs. Placement, aka how do you get your product to your customers. Promotion, aka how are you selling your product. Then, marketing moved to the 4 Cs: Consumer, aka who is your audience and what do they want. Cost, aka what it costs (that one didn’t change).

Price 183
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Are Corporate Leaders Afraid to Innovate?

Association Leaders

'I recently saw an article in Bloomberg’s BusinessWeek that caught my eye. The title of the article is, “ CEOs say Investing in Innovation is not Paying off “ The bottom line is a study was recently done of companies in the US and Europe. The companies were asked questions about their willingness to invest in innovative activities (products and services).

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The One Thing You Need to do to Attract Millennials

YourMembership

'Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” The secondary subhead read “Why they’ll save us all.” Before the rage of the Millennial reader befalls me, I want to throw out the two statistics this article touts.

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Welcoming Waves, Secret Sauce for Membership Growth and More

Wild Apricot

'This week''s Apricot Jam link round-up includes advice on incorporating a welcoming wave; 5 questions boards should ask; tips for giving donors what they want; mistakes to avoid at your next event; and more.

Tips 217
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Right Founding Members

Virtual

'The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders. [.].

Industry 145
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Mobile Chapters: The Next Wave

Mariner

'Mobile continues to change how we do business as it makes new opportunities accessible: “As. Internet-enabled smartphones and other mobile devices move rapidly down. the cost curve, they will enable vast new applications and sources of. value. A harbinger of the value to come is the success of mobile-payment. services across a number of developing economies.

Cost 109
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What I’m Reading

Spark Consulting

'Shelly Alcorn gives us associations in five seconds (in other words, K.I.S.S.). The 2013 Social Media Marketing Report is out. Among the top 10 findings? People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Huh. Social steganography (using coded language and images), teens and Facebook advertising, or your ads might not be reaching the people you mean them to reach (I wonder if that has any b

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Association Members Need to Learn About Learning

Association Subculture

'"The Eagle Hill School is Harvard, MA believes that every student can learn, that learning differently requires teaching differently, and that we must educate our students to learn about learning in order to form new beliefs in the search for intellectual autonomy." Stephen Tonti. What a wonderful TEDTalk. Even more important, is what associations can take away from it.

Education 139
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Want a Successful Online Community? Think about People

YourMembership

'Categories: Member Engagement + Retention Tags: online communities While it may seem weird that a technology vendor (with online communities, might I add) would share this post, we want our clients, and those entertaining the idea of becoming our clients, to be successful. This means giving them advice on how to make the most of our products and features.

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Membership Link Round-Up

Wild Apricot

'This membership link round-up offers: tips on how to overcome the association value gap; a reminder about what’s good in associations; insight into rapidly growing associations; and a look at why many online communities fail.

Tips 222
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The Folly of Suppressing Overhead

Eric Lanke

'image source "This notion of suppressing overhead to give taxpayers more bang for their buck is the opposite of how it works. Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." I read this in a recent Dan Pallotta post on the HBR blog. I like reading Pallotta because I regularly come across insights like this.

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Technology Standards and Flight Delays

Virtual

'I’ve spent a great deal of time over the past few weeks on the road. Heck, I’ve spent a great deal of time over the last few decades on the road. But as I was circling Logan again today due to thunderstorms (nothing like a 2.5 hour flight from DC-Boston to give you time to think), I started thinking about a few ways technology has made my travel experience so much different over the past few years.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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See You at #MMCCon?

Spark Consulting

'ASAE’s annual Marketing, Membership, and Communications conference kicks off a week from today. I’m excited to be presenting with Peggy Hoffman ( Mariner Management ) and Eric Lanke ( National Fluid Power Association ) on Walking the Walk of Deep Volunteer Engagement, Wednesday, June 5 at 10:15 am. Peggy, Eric and I have planned a highly interactive session where we’re going to use stories to share new models of volunteerism and then give our attendees a series of deep thought

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The Short Story of Associations

Association Subculture

'Seriously, these are two of my favorite illustrations of all time. These came from a book called Life In Five Seconds: The Short Story of Absolutely Everything.you can visit them here and I highly suggest that you buy the book. The fact is, we spend way too much time in associations worrying about who we are and what we do instead of just doing it.

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Member Engagement: you’re already aces

YourMembership

'Categories: Member Engagement + Retention Tags: member engagement , member retention Engage has become quite the buzzword. You can’t go to a conference or read an article about membership or member organizations without someone telling you about the importance of engagement. We even do it here. A lot. But engaging your members has become one of those phrases that has lost its meaning to many and [.] ( Read more. ) The post Member Engagement: you’re already aces appeared first on You

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New Infographics Resource From Idealware

Wild Apricot

'Here''s an overview of a new resource from Idealware that can help you understand when and how to use infographics.

Resources 252
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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Who Owns Your Association?

Eric Lanke

'image source "You need to run the association as if it were YOUR business, knowing that it is NOT." I read this on Tom Morrison''s blog the other day and thought it was one of the best answers I''d ever heard to one of the most debated questions among association staffers. Who''s association is it? Yours or the members? Personally, I''ve always thought it was kind of a false dichotomy.

Committee 136
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Technology Standards and Flight Delays

Virtual

'I’ve spent a great deal of time over the past few weeks on the road. Heck, I’ve spent a great deal of time over the last few decades on the road. But as I was circling Logan again today due to thunderstorms (nothing like a 2.5 hour flight from DC-Boston to give you time to [.].

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Friday Top 5

Spark Consulting

'GREAT #assnchat discussion this Tuesday on the challenges and opportunities created by having four different generations all in the workplace at the same time. My top takeaways include: It’s important not to confuse generational cohort differences with life stage differences ( Jamie Notter ). One place that expresses itself is in “job” mentality versus “career” mentality ( Kait Solomon ).

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Participate in ARC's Survey on Membership Models Before It's Too Late! Free Highlight Report for Participants!

Portage Group

'The ARC Survey on Membership Models is closing on Wednesday! This survey will look at how, if at all, associations across North America are evolving their membership structures, fee structures and program and service offerings to better deliver value to today’s association members. In addition to probing at what is working and what isn’t among associations that have undergone a change in their membership model, the survey will also touch on the topic of membership diversity.

Survey 109
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.