Wild Apricot
JULY 12, 2017
I was on a thread recently where folks listed some of the craziest suggestions they’ve received from well-meaning know-it-alls. I thought I’d share 15 of the most utterly insane ones. And to make up for it, at the end of this post I share three simple, yet highly effective strategies from some of the best fundraisers I’ve come across.
YourMembership
JULY 11, 2017
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response.
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Higher Logic
JULY 13, 2017
Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it. The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association? Here are six member benefit ideas that should do the trick. 1.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
JULY 12, 2017
If you want to spend more time in the pool and less time in the office managing your club, Swim Club Management Software may be for you. That’s because it automates many of the administrative tasks at a swimming club, running them like machine in the background while you focus on what’s important — your members (and maybe your breaststroke!).
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Higher Logic
JULY 11, 2017
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business. Understanding what makes them tick and how to keep them engaged and purchasing is key to long-term success. That’s not a static task. You have to actively work with your team to upsell and cross-sell your current customers in positive ways that grow your relationship, not annoy your customers with i
YourMembership
JULY 11, 2017
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online and on-demand experiences. The technological shifts your association is experiencing (and the experiences your members expect) is a natural response.
Mariner
JULY 11, 2017
#FSAE17 is the first of 3 stops this summer to share what we discovered. in the ASAE Foundation research on optimizing association volunteerism. through mutually beneficial programs. Here's a look at what we're. sharing.
Eric Lanke
JULY 10, 2017
At our recent strategic Board retreat I had an interesting experience. I was sitting at the head of the Board table, as I always do, only the person on my left was not the Board chair that I had worked throughout the past year with. It was the new Board chair that we had just inducted the evening before, at something we call our "Pass the Gavel" dinner.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JULY 10, 2017
Even the best executives have blind spots. A little introspection can help uncover them, but getting feedback beyond the performance review is essential. Execs eager to improve their leadership skills are often encouraged to look inside themselves, taking personality tests and performing self-assessments. But that’s only doing half the job. Organizational psychologist Tasha Eurich thinks CEOs and other leaders do well to put themselves under the microscope.
Smooth The Path
JULY 12, 2017
Imagine you had a great day. You are home first. You start making dinner. Maybe you whistle or play music as you putter around the kitchen contentedly preparing the food. Your spouse comes home. They had a terrible day. They are exhausted. Maybe they are grumbly and are using short phrases. They might launch into the story of what happened. They might sulk in silence.
GrowthZone
JULY 10, 2017
Using the internet to find images for your association’s website and social media channels? BE CAREFUL! It’s critical to avoid copyright infringements. Get 30 quick and easy ideas for association social media posts ». There are companies out there that do nothing but search the web for copyright infringement. They’re known as copyright trolls. Wikipedia defines a copyright troll as a party (person or company) that enforces copyrights for purposes of making money through litigation, in a manner c
Aptify
JULY 10, 2017
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
JULY 14, 2017
To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. Here’s a look at how to do it with your young professionals. Part of my role here at ASAE is working with some of our volunteer councils as an editorial liaison to get their input on topics that would make great articles for Associations Now Plus and our other content channels.
Smooth The Path
JULY 10, 2017
What do we do when a non-member gets access to a member-only benefit? Sometimes the system accidentally gives the wrong person access to member-only resources. Sometimes the event’s landing page copy is confusing. Sometimes there are rules and policies in place that folks do not know about. Non-members may come to a chapter event without registering.
Association Adviser
JULY 11, 2017
Brittany Thompson, Naylor Association Solutions. Competitors emerge every day. There is someone out there who claims to do it better, faster and cheaper. Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry.
Aptify
JULY 14, 2017
Conference season is upon us, and, as I do annually, I am attending a slew of events, forums, panels, and think tanks. This conference season I am thrilled by the changes I am seeing across the events space that are inclusive and promote women (shout out to CommBank’s new initiative Women in Focus ), but I am still troubled by the research that fills my news feed.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
JULY 12, 2017
The Lions Club International, one of the world’s largest service organizations, recently turned 100. To celebrate, Lions planned an anniversary party recognizing and incentivizing membership. Membership is a tough job. Sometimes it can feel like you’re stuck in a rut, struggling to keep members excited and engaged about your association’s work and mission.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.
Association Success
JULY 13, 2017
How can you change your behavior to become a more efficient problem solver? It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ The Red Queen, Lewis Carroll, Through the Looking Glass. Strengthening Strategic Thinking Muscles. Becoming a strategic thinker is not as difficult as it sounds.
Aptify
JULY 12, 2017
Congratulations are in order for the latest group of individuals who have received their CAE credential! Ninety-eight association executives earned their CAE (Certified Association Executive) this time around and will be joining a class of more than 4,000 industry professionals.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Associations Now
JULY 10, 2017
With the help of an array of industry stakeholders, the Baltic and International Maritime Council recently helped to revamp cybersecurity guidelines for cruise lines and cargo ships. Whether on land, in the air, or on the sea, cybersecurity is a common concern for many industries. The maritime world, of course, is worried about the sea part. And with the help of a coalition, it’s tackling the challenge.
GrowthZone
JULY 14, 2017
Whether you like it or not, people are judging you online. Do they think you are likable? Are you a business professional they could trust? It’s a whole lot easier to be successful in life if people know, like, and trust you. Your online brand must make it clear that you are indeed a trustworthy business professional. For better or worse, you are either helping your professional life or you are harming it with every online interaction.
Association Success
JULY 11, 2017
And what would this mean for our membership engagement? The association space is distinctively and enormously diverse, with membership comprising of a huge variety of industries, each with their specific concerns, priorities, and struggles. Yet we all share the mutual goal of understanding, engaging, and communicating with our members. While it is important to attend to the differences that make your association, and its members, unique, there is also something powerful to be gained from tapping
Effective Database
JULY 13, 2017
CASL is the Canadian Anti-spam Law, which was passed several years ago, and is now in full effect in Canada. One of its key enforcement features, known as private right of action, which would have allowed lawsuits to be filed against individuals and organizations for alleged violations of the legislation, has been suspended. Click here to read more about that.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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