Sat.Dec 22, 2012 - Fri.Dec 28, 2012

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Beyond Membership Marketing - Why Modernizing Your Recruitment Strategies is a Must

Wild Apricot

Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”.

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7 Ways to Be Irresistibly Attractive to Your Members

YourMembership

Categories: Member Engagement + Retention Tags: associations , attracting members , chamber of commerce , engaging members , member engagement , member organizations , member retention , nonprofits , recruiting members , retaining members , yourmembership.com I was inspired by a recent post on the Marc and Angel Hack Life blog on becoming irresistibly attractive.

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Announcing: Associations 101 Webinar Series!

Thanks For Playing

Dave Will ( Peach New Media ), Scott Oser ( Scott Oser Associates ), and I are pleased to bring you a new webinar series, Associations 101. Designed for people who are new to the profession of association management, new to particular topic in association management, or who just need a brush up on some concepts, Associations 101 will feature experienced association executives sharing 10 tips in 20 minutes on a variety of topics in association management.

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My 5 Terms for 2013

Association Subculture

It is safe to say these folks are completely fantastic - Rube Goldberg on steroids. Here is the link if you can't see the embed. And that is kind of what I think about 2013. Time to push things to the next level. I had my five terms for 2012 and they really did help me focus. I haven't given up on any of them, but it is a fact that I evolved this year in some different directions.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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4 Festive Favorites - Fresh Links for Holiday Reading

Wild Apricot

For your holiday reading pleasure, here are highlights of 4 posts we've bookmarked on Apricot Jam this week.

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Friday Top 5

Thanks For Playing

It's a little self-referential, but it *is* the last Friday of the year. My Top 5 blog posts of 2012 (measured by number of clicks): Is Membership Really Dying? , in which I took on the concept of members versus subscribers. "My Members Don't Read!" , in which I posit some possible solutions to that all-too-common complaint. Sections Instead of Breakouts , or how can we bring conference education sessions up to the quality level of the networking events?

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How to Make 2013 a Great Year: Your Guide to a More Productive Life

Association Navigator

I always enjoy the sense of possibility that comes with an approaching New Year. Fueled by holiday beverages, and reflected in a roaring fire, I see a more interesting and productive year on the horizon. Can you see it too? We all want to live exceptional lives, and most of us know that we must have the discipline to set priorities in order to do this.

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Happy Holidays From the Wild Apricot Team

Wild Apricot

The team at Wild Apricot wishes all of our clients, supporters and friends - Happy Holidays.

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To Whom Are You Accountable?

Idea Architects

It seems like such a simple question doesn't it: to whom are you accountable? And while your immediate and most proximate accountability might indeed be simple to name, each of us has layers of accountability that are more complex. I've been thinking a lot about accountability lately given the seeming inability of our elected officials in Washington to make decisions, as well as the criticism that the president often receives from individuals who feel he isn't progressive enough.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

Mizz Information

As I wrote in my last post , I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization's various social media accounts, it occurred to me that I haven't seen a lot--or anything--written about how to leave a community management position. While going through the process it also occurred to me that companies are setting themselves up for significant problems should they ever have to fire

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Branson Experience Parallels Most Associations

SCD Group

My wife and I joined colleges friends recently for a trip to Branson (MO) for its Christmas shows. What a great experience. From the visitors center (which gave us tickets and tips) to the restaurants (which quickly handled the four of us plus 3-4 busloads of tourists) to the awesome shows (Andy Williams, Six, The 12 Irish Tenors and Shoji Tabuchi) to the holiday light shows.

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Guest Post: Why Haven’t Foundations Responded to the Newtown Shootings?

Beth Kanter

Thomas Stehle. Why Haven’t Foundations Responded to the Newtown Shootings? Guest Post by Vince Stehle. As a nation, we have seen mass shootings many times over the years. According to Mother Jones Magazine , there have been more than 60 mass shootings in the past 30 years and more than 150 deaths this year alone. But the horrific bloodbath at Sandy Hook Elementary School has triggered a response that feels fundamentally different from all previous attacks – and the distinction may be that it

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Please Do Disturb

Idea Architects

Do Not Disturb. It's the only option that a hotel or office doorknocker gives you, but if you hope to refresh or reinvent yourself, your work, or your organizaiton in 2013, it is the absolute wrong message. Instead seek the opposite as suggested by one of my favorite authors, Meg Wheatley: Please Do Disturb. In this compelling essay , she reminds us that the complexity of life will not heed the certainty we convince ourselves that we possess.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What Are The Odds?

The Membership Blog

I’m sure some of you have played the “Six Degrees of Kevin Bacon” game, where you try to connect the actor Kevin Bacon to any other actor in history. The trick is to make the connection in less than six moves. In my circle, we play another game. It’s called “Six Degrees of Montgomery Blair,” the high school I attended back in the 1960′s.

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What does a Great Association Website Look Like (rewind)

SCD Group

This original piece was first posted January 5, 2012. If you want to review your website, I urge you to reread the original post plus include this story as part of your research. Top 10 Mistakes of Association Web Sites—and How to Fix Them. -0-. Over the holidays, I explored more than 25 association websites. Looking at association sites other than your own is an interesting (and informative) process.

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My favorite comments on my 2012 blog posts

ChatterBachs

Here are my favorite comments from some of my 2012 blog posts (in reverse chronological order). I have only one comment per person and where possible have linked to their Twitter profile. I have taken the liberty of taking excerpts or condensing them to a single paragraph per commenter and bolding and highlighting the key phrases or sentences which made them my favorites.

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My 12 Most Popular Posts of 2012

Idea Architects

The end of every year always brings a glut of "best of" lists for just about every topic imaginable. Since best is relative to your evaluation criteria, I often find myself out of sync with others' choices. That isn't necessarily the case though with the 12 links below. These were the blog posts that attracted the most page views during 2012, and while a few surprised me, I'm generally in agreement.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Brilliant Business Quotes

Plexus Consulting

Virgil Carter As we look to a new business year and the many challenges ahead, it may be good to listen to the experienced business advice of the world’s richest investor, Warren Buffet. As reported in the Herald Sun, here are some of Mr. Buffet’s most common quotes and some lessons to be learned from them. 1. “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1.”: While even Buffet has lost money on his investments, over the long term he has benefited by being conservative with hi

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Do One Thing Right? AT&T Gets off track: lesson for association leaders

SCD Group

AT&T's Roadside Assistance Flier in AT&T monthly bill. Last month, Jeff Hoffman wrote a piece in Inc. titled Do One Thing & Do It Better Than Anyone Else. “Become the best darn whatever-you-are that you can be,” Hoffman suggested. “Set aside your other good ideas. The rest will follow. Find your "golden purpose". the reason you and your company (association) exist.

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What I'm Reading

Thanks For Playing

Social media manager moved on? Maggie McGary has some detailed advice about how to extricate them from your accounts and vice versa. Leadership " moments " to strive for in 2013. I think these are all important goals for leaders. Want to be an entrepreneur? Make sure you fit the profile. (this is an outstanding list) Jamie Notter asks: has social media started an (inevitable?

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Merry Christmas, Happy Holidays!

SCD Group

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.