Sat.Nov 08, 2014 - Fri.Nov 14, 2014

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How To Build Better Board Engagement

Wild Apricot

'Are a few of your board members doing all of the "heavy lifting"? Would you like to re-energize your board? Here''s a new guide that offers tips for building better board engagement.

How To 300
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Schedule Some Time at the Front Desk

Reid All About it

'I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors.

Maine 269
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Five Tips for Overcoming Your Fear of Sales

Spark Consulting

'One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)? Understand that selling is really about matching problems to solutions. (Which also means that if your solutions don’t match their problems, you need to be willing to walk away.).

Tips 257
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The First Step in Association Website Design: Selecting the Right Domain Name

YourMembership

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – www.DomainName.com). The Internet is maturing, making it harder and harder to find a relevant, effective, easy-to-remember and available domain name.

Process 150
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Cutting Through Clutter, Membership Marketing & More

Wild Apricot

'This week''s link round-up offers insight and ideas on association communication, storytelling and mission, as well as social media and the membership marketing lifecycle.

Marketing 218

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Association Staff as Facilitative Leaders

Eric Lanke

'image source I recently participated in a workshop to learn how to be a better facilitator, and to teach others to do the same. Going into the session, I saw a lot of potential application to the work my staff and I do with the various committees and task forces in our association. Coming out of the session, I saw even more. Generally speaking, the session leader said, the job of the facilitator in any group setting is to ensure the group achieves a good outcome, not to drive them towards any p

Committee 147
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Fifteen Minutes of Privacy

Virtual

'Andy Warhol famously said that in the future everyone will have fifteen minutes of fame. Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before.

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Peer Insight On Providing Value Through Member Benefits

Wild Apricot

'Here is some insight from our Small Membership Advisory Community about member benefits offered at their business and trade associations across North America.

America 223
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What is Strategy?

Association Navigator

'Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Not just for-profit corporations, but non-profits too, and it’s also frequently used by military leaders. So I was comforted by the definition offered by Harrison Coerver and Mary Byers in their excellent book about association performance called Road to Relevance: 5 Strategies for Competitive Associations.

Strategy 125
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Understanding Your Own Culture

Jamie Notter

'When you are interviewing people for an open position at your organization, and you ask the candidate if they have any questions for you, I’ll bet that more often than not you get something along the lines of “So what is the culture like here?” And when you give them an answer, how confident are you that what you are saying is accurate?

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Fixing the Volunteer Pool: The Talent Scout

Mariner

'There is no easy answer to fixing the volunteer pool but the answer really isn’t complicated either. At issue is that our approach is too often reactive not proactive. We look to fill empty seats instead of building an engaged membership. One way to shift gears is to think of this as building a farm team … a feeder system like we see in sports.

System 116
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Adopting Responsive Design Without Abandoning Non-Dues Revenue

Association Adviser

'Responsive design is likely to become the standard format for websites, emails, and digital publications. If you are considering the switch to a responsive design, plan to give your existing ad. For more about this topic, click on the headline.

Revenue 90
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World Usability Day: Creating Engagement

Vanguard Tech

'Yesterday was a UX professional’s favorite day of the year… World Usability Day. World Usability Day was created by the User Experience Professionals Association (UXPA) to promote values of usability, usability engineering, user-centered design, universal usability, and basically to create an understanding of how usability makes things better.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Trends Report: What Could 2015 Look Like for Association Meetings?

Associations Now

'It’s never too early to start thinking ahead when it comes to conferences and events. Here’s what a few organizations and companies are predicting that 2015 has on tap for meetings. The day after Halloween I walked into my local grocery store, and there I saw them: holiday decorations on display. “Really? Already?” I sighed to myself as I picked up my shopping basket.

Report 87
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Improving Conference Experiences With The Ground Breaking Discovery Of Brain-In-The-Heart

Velvet Chainsaw

'We’ve all heard people say: “Go with your gut.” “Just follow your heart.” “Trust your instinct.” These colloquial sayings feel more like fuzzy-thinking, sensitive touchy-freely speeches or lyrical metaphors. It’s not normally something that you expect experts to say at a conference. Nor is it something we strive to create in conference experiences.

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For Community-Building Tips, Head to Your Local Pub

Association Adviser

'Visiting a lot of European pubs and beer gardens gives a new perspective on association community building. Like visitors to a pub, associations are more likely to keep new members if they. For more about this topic, click on the headline.

Tips 89
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Why Community Manager Should Be Your Association's Next Hire

Mizz Information

'It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Spotlight on Diversity Part 1: How One Association’s Women Are Leaning In

Associations Now

'Great Ideas Headed to ASAE’s 2015 Great Ideas Conference in Orlando, Florida? Check out Ceela McElveny’s session “Women, Leadership, and the Rise of ‘Lean In’ Circles.” To help instill better communication and leadership skills in female colleagues, a group of executive-level women at the American Society of Radiologic Technologists started their own “Lean In Circle.

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Working Effectively with Components in Asia

GlowGlobally

'This interview is with Chester Chu, Director, Association Management, Consulting and Conferences , MCI Singapore during the 2014 ASAE Annual Conference in Nashville. Chester discusses common challenges associations find when deploying or managing components and steps to address them. It is run in two parts as we discuss methods for establishing successful businesses in China.

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Keep the Nitty Gritty in Focus Without Losing the Big Picture

Association Adviser

'Rita Chen Fujisawa of the California Association of Health Facilities talks about balancing risk with the greater good, helping members adopt technology, and why she loves working in an association. For more about this topic, click on the headline.

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Is Junk Cluttering Association Membership Appeals?

SCD Group

'One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. The call to action grabs the recipient. But, despite these superior marketing aspects, your response rate is well below expectations. What is going on here? In a word: clutter. Note the two photos above: on the left, our snail mail for just one day (no political campaign mail in this!).

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Realtors Raise the Bar With New Code of Excellence

Associations Now

'Keeping a finger on the pulse of an industry, its membership, and the consumer led the National Association of Realtors to push for major changes at its annual meeting last week. NAR plans to develop a new Code of Excellence and realtor ratings, among other things. People are not buying homes the same way they did 50 or 75 years ago. A potential homebuyer’s first instinct today, rather than leafing through the newspaper or a bulky home-buying guide, is to log onto Zillow or HotPads to begin the

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5 Steps to a Successful Twitter Chat

Beekeeper Group

'While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story. In today’s digital environment, Twitter chats are being used by organizations as a tool to connect with their key stakeholders, generate conversations on hot button issues and help gather feedback on a particular product, service, campaign or event.

Tools 44
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Associations as Investments

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC There’s a saying coined by the French — "the more things change, the more they stay the same." It’s a phrase that, until recently, didn’t apply much to the association world. Outside of perhaps the church, associations were among the only dependable islands of stability in a sea of social and economic change.

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Veteran's Day 2014

SCD Group

'It''s been 44 years but I still remember my boot camp "call letters" at Fort Jackson: E-9-2. Here''s to all who served. Bless you and Thank you!

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.