Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. You never knew for sure, but one thing’s for certain: you didn’t have the competition for their attention like you do today.

Content 186

Content North Carolina Class Tools 186

Higher Logic

FEBRUARY 19, 2016

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”.

Process 173

Process Industry System Examples 173

Wild Apricot

FEBRUARY 19, 2016

You’re ready to take some risks, learn the strategies of the experts, and build a lean, mean, online marketing machine that will take your growth to the next level. That's what the Membership Growth Online Summit is all about!

Strategy 151

Strategy Marketing 151

YourMembership

FEBRUARY 15, 2016

An Award Winning Approach to Professional Education. eLearning built to serve member-centric and professional development organizations. Do your learning programs look like a mishmash of topics and formats with seemingly no overall strategic framework? Do they suffer from inconsistent branding, functionality, and or design due to a lack of time and resources?

Education 150

Education LMS Certificate Library 150

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Reid All About it

FEBRUARY 19, 2016

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated. Tue 2/23 at 1 p.m. – Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Portage Group

FEBRUARY 18, 2016

Reading this article on technology trends for 2016 got me thinking: It's hard to believe that just a decade ago, most of us had never heard of the term 'smartphone.' Personally, I am always a little panicked when my phone is not within arm's reach. Also, I will admit that I have a slightly dysfunctional relationship with my GPS - which I have named Sneaky Suzy - and without whom I would (literally) be lost.

Innovation 133

Innovation Technology Leadership Resources 133

Eric Lanke

FEBRUARY 15, 2016

Most people are familiar with the handy strategic tool called the SWOT analysis. SWOT as in Strengths, Weaknesses, Opportunities, and Threats, two internal and two external assessments that are often helpful to perform in a group context in order to fashion effective strategy. One thing that's often missed, however, turning this helpful exercise into a colossal waste of time, is the need to pick an objective before conducting your SWOT.

Analysis 121

Analysis Strategy Industry Tools 121

Higher Logic

FEBRUARY 16, 2016

All aboard the community platform! If you want everyone in your organization to engage on your community, you need to make sure it’s accessible for everyone, including people with visual impairments or physical impairments that prevent them from using a mouse. All websites should strive to achieve accessibility principles. So how do you make sure your website is as accessible as it can be?

Guidelines 120

Guidelines Software Library Maine 120

Socious

FEBRUARY 16, 2016

I’m sure by now everyone is familiar with the study that says about 91% of us check our email every day. It’s this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

Tips 139

Tips Marketing Organization Association Management 139

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Portage Group

FEBRUARY 15, 2016

The Portage Group and CSAE will be coming together to collaborate on Associations 2025 , a look at what will be the future of associations, trends that are happening now and predicting new ones and showcasing which associations have been able to stay ahead of the curve, retain members and grow their member base. Over the next 2 months, leading up to Associations 2025 on April 26, 2016 we will be exploring the topics: How do association professionals anticipate big trends like information technol

Conference 133

Conference Communications Innovation Industry 133

Aaron Wolowiec

FEBRUARY 16, 2016

It was a Friday night and it had been a long week. I was just starting to unwind when my iPhone’s email notifications starting coming full blast. And then the mindless show on TV was interrupted by horrific images of blown up Paris buildings; streets littered with debris; people scrambling for safety. And I sat there, trying to explain to my children why yet another act of terrorism destroyed lives, trying to assure them the world isn’t a dangerous place.

Survey 112

Survey Fort Worth Dallas Cost 112

Higher Logic

FEBRUARY 15, 2016

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule. But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

Puerto Rico 120

Puerto Rico Washington System Content 120

Virtual

FEBRUARY 18, 2016

I love my job. And I love my family. But there are times I’m “this close” to throwing it all away to just follow Bruce Springsteen and the E Street Band around the country. He’s out on tour again, and I’m slated to see him at least four times this tour alone. If you’ve not been to a Springsteen show, there’s nothing else like it. His recent show in Boston was three and a half hours long, and included the 66 - year - old Springsteen crowd - surfing during " Hungry Heart " and simply never taking

Boston 100

Boston Team Tips Association Management 100

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Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. Step one is ensuring their basic needs are being met. You probably would never guess that Maslow’s Hierarchy of Needs and an attendee’s meeting experience are related. But, guess what? They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 79

Social Media Content Tools Marketing 79

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Of course he is right. This is the essence of an association. It’s actually the essence of all successful organizations for-profit and non-profit. We solve the problems that nag our members, problems that no one else cared to solve or could solve.

Directory 76

Directory Innovation Survey Project 76

Robert M Barnes

FEBRUARY 17, 2016

The Associations Forum CEO & Chair Symposium has been on my schedule for years – first as an attendee then as a presenter when I worked with Fitness Australia.

Association Management 70

Association Management 70

AMR Management Services

FEBRUARY 15, 2016

In late January, seven state government partner associations came together at AMR Management Services headquarters to discuss 2016 policy priorities and identify intersection of common issues.

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Associations Now

FEBRUARY 16, 2016

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. “So the principles are familiar—like the ever-familiar HTML—but pain-free, responsive by design and semantic,

Email Marketing 67

Email Marketing Marketing Newsletter Course 67

Association Adviser

FEBRUARY 19, 2016

For the past three years, Betsy Monseu, chief executive officer of the American Coal Council (ACC), has guided the ACC to impressive membership growth despite industry consolidation and rising. For more about this topic, click on the headline.

Industry 64

Industry Social Media millennials Recruiting 64

Velvet Chainsaw

FEBRUARY 19, 2016

One of the biggest challenges we face—especially nonprofit association and conference professionals–is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement.

Strategy 61

Strategy Conference Project Products 61

Beth Kanter

FEBRUARY 18, 2016

Instagram, the popular Millennial photo sharing site, is gaining traction with world leaders, government leaders and nonprofit executive directors. According to the “ World Leaders on Instagram Study ” released yesterday by Burson-Marsteller as part of its latest research into how world leaders, governments and international organizations communicate via social media, the heads of state and government and foreign ministers of 136 countries currently have an official presence on Ins

Social Media 55

Social Media millennials Examples Strategy 55

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Associations Now

FEBRUARY 19, 2016

In recent years, the National Sheriffs’ Association has become a prominent advocate for tracking animal-rights issues. The group’s advocacy work played a key role in convincing the FBI to add animal-cruelty crimes to a database commonly used by law enforcement. The FBI is taking cases of animal cruelty more seriously than ever—and we have the National Sheriffs’ Association to thank for it.

United States 64

United States Report System Organization 64

Association Adviser

FEBRUARY 18, 2016

In our first webinar of 2016, Naylor’s Jon Meurlott, group vice president, and Laura Taylor, director of online solutions, discuss why working to preserve and increase NDR is important for. For more about this topic, click on the headline.

Revenue 63

Revenue Communications 63

SCD Group

FEBRUARY 14, 2016

The ongoing U.S. Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Disclaimer: nothing here should be taken as support for any candidate or either party. Just as associations seek to recruit or renew members and/or recruit or retain donors, political candidates (and parties) seek to renew past supporters and to recruit voters and/or donors. 1.

New Hampshire 44

New Hampshire Marketing Recruiting Recruitment 44

Beth Kanter

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter?

Strategy 37

Strategy Class Communications Software 37

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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