More Tips to Improve Your Open Rate
Spark Consulting
NOVEMBER 5, 2014
'Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. Avoid jargon and acronyms – This is hard in associations, but do your best and be sure to define any acronyms you do use.
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