Sat.Jun 07, 2014 - Fri.Jun 13, 2014

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Top 10 Topics For Small Membership Organizations

Wild Apricot

'What do you want to ask your small membership peers? Here''s a sneak peek at some of the insight from our 2014 Small Membership Survey.

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Can a Company Survive Without a CEO?

Association Leaders

'Interesting article in Associations Now today. The article asks the question, ‘Can a company or organization survive without a CEO’? Read the article here. I was confident I knew the answer without reading the article – “NO”! But I read the article anyway. I guess I was curious more than anything else. Turns out my instincts were right.

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Friday Top 5

Spark Consulting

'Lots of guest blogging and interviews lately (which is why the Spark blog has been relatively quiet), so today’s Top 5 is the Top 5 Places OTHER than getmespark.com you can read Spark lately: Decisions, Decisions (Association Subculture, Shelly Alcorn ). Are You Asking the Right Questions at Your Association? (Knowledge Direct, DigiTec Interactive ).

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Decisions, Decisions

Association Subculture

'Recently +Elizabeth Engel , M.A., CAE, CEO and Chief Strategist at Spark Consulting LLC and Peter Houstle, CEO, Mariner Management and Marketing, LLC released a white paper on decision making processes that you can download for free here: Getting to the Good Stuff: Evidence-Based Decision Making for Associations. I believe this is a great piece of work, so I asked Elizabeth and Peter if they would be willing to expand a bit on the topic here at the Subculture.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How To Avoid Hearing "I'm Busy" From Association Volunteers

Wild Apricot

'Here are some ideas that might help you avoid hearing that dreaded 4-letter word from potential volunteers: "busy".

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Post-Relay reflection: passion and public relations

Aaron Wolowiec

'The Event Garde-ians, from left to right: Jenny Hill, Ashley Jones, Cally Hill, Aaron Wolowiec, Kristen Parker and Sara Mller. All are employees of Event Garde, LLC. It was 3 a.m. Sunday and I’d been up since 6 a.m. Saturday. By now, the midnight coffee was wearing off and I was punchy. But the jokes were rolling as Aaron Wolowiec, president and founder of Event Garde, LLC , and I sat in the glare of stadium lights trying to stay awake.

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Knowing When to Turn the Auto-Pilot Off

Jamie Notter

'One of the reasons I think so many organizations are stuck is that they have too much of management set on auto-pilot. There are too many things that we do in managing our organizations that are done automatically, without thinking, and without questioning. Think staff meetings, how we use email, much of Human Resources, the design of our office space, etc.

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When I Choose to Spend More Nights on the Road

Eric Lanke

'image source This past week was a brutal one for me. Brutal from a travel perspective, that is. Four nights on the road in four different hotels--two in Texas and two in Florida. What was I doing? I was conducting site visits to help my association find a venue for a future conference. Sometimes, when colleagues find out I take on this responsibility, they look at me crookedly.

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What 15-Year-Olds Can Teach Associations About Content Strategy

Association Adviser

'Jill Andreu, Naylor. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” She simply calls it “posting photos on Insta.” (Other parents out there probably recognize this slang.) But my colleague noticed that one afternoon, after his daughter snapped a “selfie” of them together, she didn’t immediately post the photo to her Instagram account as usual.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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The Isaac Advantage

Velvet Chainsaw

'Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the wrong “partner” – or possibly for the wrong employer.

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Starting the Conversation About Culture

Jamie Notter

'Most organizations don’t talk about their culture too much. We’re too busy doing the work, and the culture sits in the background mostly. It’s how we do things here, but that doesn’t mean we need to talk about it. It is what it is. At some point, however, we might start to realize that maybe we NEED to talk more about the culture.

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An Old-School Method for New Member Engagement

Associations Now

'When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. Taking notes is a good study habit because the act of writing makes whatever information you’re writing stickier. You’re more actively interacting with the information, so it’s more memorable.

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Humor can benefit association board culture

SCD Group

'Left: note the passenger ignoring the briefing? Right: screen capture from Delta''s safety video. As anyone who has ever flown knows, the typical airline safety briefing (including how to buckle your seat belt) is pretty boring. Most passengers ignore it. And the flight attendants go through the motions with a look of “why bother, no one is paying attention.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Conference Education Value Soars With Walk & Talk Discussions

Velvet Chainsaw

'Many conference organizers are being asked to step up their content delivery game. One-way “Sage on the Stage” presentations to audiences held hostage for an hour or more won’t cut it in today’s conference environment. “A body at rest, stays at rest.” A Brain At Rest, Stays At Rest. Same thing goes for a brain at rest.

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Associations and Social Media in 2014: An Interview with Amy Sample Ward of NTEN

Association Mavens

'Amy Sample Ward is the thought-leading CEO of NTEN , where the nonprofit technology community meets. We discuss some truly fascinating aspects of the current state of social media and how associations are starting to move beyond Social Media 101 and tackle innovative and strategic approaches to these communication channels. Other Downloads: MP3 Version.

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Growth of a Game: Meet the International Quidditch Association

Associations Now

'Beyond the Game Aside from governing its sport, the International Quidditch Association is involved in several social initiatives: Title 9 ¾: Using the fictional name of the Hogwarts train platform and borrowing from the idea of Title IX, which calls for equity among men’s and women’s sports at U.S. colleges and universities, Title 9 ¾ is an advocacy and awareness branch of IQA that promotes gender equality and inclusivity in the sport.

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Poll/Survey Results: Advocacy or Knowledge for Associations?

SCD Group

'One of my high school math teachers told us “Figures lie and liars figure.” Over the last 20 or so years, the U.S. has become a nation fascinated with polls and surveys. Several are released daily (I’m excluding political polls which are too many to count.) Many become stories in the news media. Conducting and releasing polls or surveys is a great tool to advance your association’s profession/industry and/or the issues it is advocating.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How To Create An Entirely Unique, Clangorously New Conference Experience

Velvet Chainsaw

'The conference market is saturated with commoditized information-driven attendee experiences. Most conferences are nothing more than status-quo, average, predictable information overloaded experiences. They reek of sameness. After you’ve attended a conference for the first time, it loses its freshness and excitement. It feels too familiar. Focus On Creating The Attendee’s Experience.

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Walk the Talk: A Walking Keynote About Walking As Work

Beth Kanter

'Yesterday, I had the honor of doing a closing keynote at the Nonprofit Bootcamp in Silicon Valley on bringing activity and mindfulness into your work day. If you have been reading this blog, you know that I’ve been very interested in the health and productivity impact of walking as work. There is documented research that it not only helps you become more fit, but can also help with leadership development, team building, networking and relationship building, and creativity and innova

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For News, Business Leaders Still Prefer Email, Study Says

Associations Now

'Email newsletters, that is. A new survey of almost 1,000 executives found that most are plucking their news out of their email inboxes every day, rather than using online news sites or apps. The study also revealed when business leaders are consuming news and how they’re sharing it. Email continues to prove that it is not yesterday’s news. Not only is it an effective means of attracting new customers , it’s where business executives are turning for news.

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Role of CEOs in Knowing What’s Happening in the Association

SCD Group

'Is it me? Doesn’t it seem that more and more CEOs (chairmen, presidents, etc.) are claiming they did not know about the “bad” stuff happening inside their organizations? Four Examples of CEO''s In the Dark In announcing results of an internal investigation, General Motors CEO Mary Barra said top executives were not aware of the faulty switch until much later and then fired 15 employees for misconduct.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Changing Conference Metrics To Design For Attendee Loyalty

Velvet Chainsaw

'Quick, name any business that makes money from one-time customers only. Can you do it? What business model depends upon a one-time customer purchasing services or products from the company and never returning? You probably can’t think of a successful business model that works that way. Repeat Business Is Required For Success. Imagine a restaurant that has six million potential customers within a 30-mile radius.

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Be Your Highest @ TedxMile High:

Holly Duckworth

'All the hype about these big Tedx events, what’s that all about anyway? Saturday I embark on my first live Tedx event here at Mile High. I have to find the answer myself. My friends keep asking, as a speaker why would I go? I hear so many speakers all year long. I’m going to be my highest and best, and be with like minded people. Here are 5 things I think you must choose to “BE” as a participant at a Tedx event: • Be Willing to Learn.

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The Sweet Spot for Air Travelers: Seat 7F?

Associations Now

'According to a British airline, 7F is generally the first seat to go. But there are perks for fliers who sit in other sections of the plane; what matters most are your needs. European air travelers know a thing or two about flying on the cheap, but that doesn’t mean they don’t have their preferences. According to a survey by one of the continent’s largest budget airlines, easyJet, most of its passengers would prefer to be seated near the front, in a window seat.

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Emily Yu sees unlimited potential in Millennial generation

Achieve

Q&A with Emily Yu of the Case Foundation. Thanks for talking with us today, Emily. Can you talk a little bit about what you do at the Case Foundation? My title is VP of marketing and partnerships, and I’ve been at the foundation for four years now. I’m lucky in that I get to work across all the different projects we do at the Case Foundation. I get to dabble in some really bold initiatives dealing with such subjects as impact investing, next gen, entrepreneurship and tech for good.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!