Sat.Jul 13, 2013 - Fri.Jul 19, 2013

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10 Tips for Creating an Effective Marketing Piece

Spark Consulting

'I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. I’ll be facilitating the discussion, and the nice folks at CESSE asked me to prepare some general tips to help people as they reviewed each others’ materials.

Tips 240
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Demonstrating Non-profit Success and The Overhead Myth

Wild Apricot

'Here''s a look at the "Overhead Myth" and calls for new ways of thinking about and measuring non-profit and charity success.

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Million Dollar Question for Associations

YourMembership

'Ahh Twitter, whether it is a source of association news or how you keep up with the Kardashians, there are now over 200 million monthly active users. It’s a substantial audience when you think about the average time spent on it by users is 170 minutes per month – not bad for a micro-blog platform. Plus [.] ( Read more. ) The post Million Dollar Question for Associations appeared first on YourMembership.com.

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Thinking and thriving

Aaron Wolowiec

'Jeff De Cagna, founder of Principled Innovation LLC. As I wrote last week, this month I’ll be exploring some shifts in association management that some might say are extreme. To start us off, I spoke with Jeff De Cagna , founder of Principled Innovation LLC. From what I gather, he’s perhaps one of the most respected experts on new thinking.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Member Relations

Spark Consulting

'Back in April, I came out with a white paper of the same name, which focuses on looking at how associations are using AMS and/or CRM to form better relationships with their members and includes case studies of three associations that have each taken a different approach to this. I’m doing my first presentation based on the white paper today at the CESSE annual meeting.

More Trending

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Million Dollar Question for Associations

YourMembership

'Ahh Twitter, whether it is a source of association news or how you keep up with the Kardashians, there are now over 200 million monthly active users. It’s a substantial audience when you think about the average time spent on it by users is 170 minutes per month – not bad for a micro-blog platform. Plus [.] ( Read more. ) The post Million Dollar Question for Associations appeared first on YourMembership.com.

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The First Step Is Always to Do a Survey

Eric Lanke

'image source Last week, in Accepting the Value of Values Statements , I wrote about my decision to create a values statement for my association, despite some misgivings I''ve previously shared and still hold. You see, as much as possible, I wanted to avoid the "values imposed from above" dynamic. This is what the boss wants, so let''s agree with him and go back to doing what we were doing before.

Survey 136
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What I’m Reading

Spark Consulting

'Excited about open innovation (aka crowdsourcing)? Remember one thing: “ creative people don’t follow the crowd ,” so you need to think carefully about what you’re really trying to accomplish. Frustrated by the 90/10 rule? You need to spend more time thinking about the problem. Want a custom necklace (or iPhone case)? eBay and 3-D printing can hook you up.

Review 183
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More Insight Into Free Memberships

Wild Apricot

'As a follow-up to our What About Free Memberships? post, here are two examples of associations with free membership models.

Examples 229
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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July 2013 Newsletter

YourMembership

'Featured Article The Naked Truth about Technology Ever have that sinking feeling that something isn’t right? After the keys/wallet mental checklist, you realize with a sinking feeling you forgot your cellphone. The anxiety behind this realization is akin to being exposed in public. We have become exceptionally dependent on our technology. According to a [.] ( Read more. ) The post July 2013 Newsletter appeared first on YourMembership.com.

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Association Chat Meeting Next Tuesday

KiKi L'Italien's Acronym Soup

'Association Chat will bring the awesomesauce to Sauciety at the National Harbor next Tuesday, July 23 at noon because sometimes we just need a good networking opportunity to relax. The meeting will be held in place of the weekly online Twitter chat. The in-person meeting is open to anyone and is not a sponsored event, so each person will be responsible for his or her own lunch.

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Always the Last to Know: Google Now

Spark Consulting

'Did you ever wish you could have a personal assistant? (I know I have!) And digital would be fine, right? What about a a personal digital assistant that uses machine learning software to anticipate your needs and wants ? That’s Google Now. Sounds like Siri, right? And for most people, Siri’s not exactly a necessity, or, in many cases, even terribly useful.

Software 183
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Working out Loud: Learning from Eric Lanke

Jamie Notter

'If you don’t know Eric Lanke , you should. He’s the CEO of the National Fluid Power Association, located in Milwaukee, Wisconsin, and he writes on the best CEO-authored blogs out there. I’ve known him for several years now, and take some pride in helping him get his feet wet with blogging, as we collaborated on the first iteration of his blog, then called The Hourglass Blog, which focused on generational issues.

Milwaukee 119
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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July 2013 Newsletter

YourMembership

'Featured Article The Naked Truth about Technology Ever have that sinking feeling that something isn’t right? After the keys/wallet mental checklist, you realize with a sinking feeling you forgot your cellphone. The anxiety behind this realization is akin to being exposed in public. We have become exceptionally dependent on our technology. According to a [.] ( Read more. ) The post July 2013 Newsletter appeared first on YourMembership.com.

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Race for Relevance and the NFL

AMR Management Services

'by Dustin McKissen, CAE Account Executive Few in the general public know that the National Football League is actually a nonprofit , incorporated as a 501(c)(6) nonprofit corporation in 1966. Many.

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Do’s and Don’ts of Exhibiting at a Trade Show

Association Adviser

'Scott Groves, NaylorCMG. There’s plenty of advice out there about how to make the most of a trade show experience. While most of it focuses on what you should do, if you really want to have a good show experience, there are some behaviors or actions that shouldn’t be on display alongside your company’s offerings. Having observed exhibitors and participated as an exhibitor in more than 40 shows during the past four years, here are six potential pitfalls to consider before you s

Products 100
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Re-Thinking the Employee-Employer Contract

Jamie Notter

'There’s another stellar article in the June HBR (posts here and here are about the other good one). This one is about the new employer-employee contract. I hear a fair amount of complaints about the decline in employee loyalty. Nobody stays at a job any more. They jump from place to place. All this turnover is hard to manage. As a stereotypical Gen-Xer, I have to laugh.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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5 Types of Members Every Association Needs

Mariner

'In the June issue of Real Simple, there is a great article titled 5 Types of friends everyone should have. It didn’t take us long to consider the notion that association need these types of personalities as well.

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No Letters Left: Game Ends for Scrabble Association

Associations Now

'The National Scrabble Association, which helped shepherd the game’s public image for decades, closed its doors after game owner Hasbro pulled its funding. In the popular board game Scrabble, playing the word “closure” won’t win you many points. Just nine. It might be especially tough to swallow for the National Scrabble Association, which shut its doors this month after more than 25 years serving the Scrabble-playing community.

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Presenter Tips For Audience Discussions

Velvet Chainsaw

'“Nobody can’t teach nobody nothing,” says O. P. Kolstoe, author of College Professoring. We need better presenters, as our conference attendees often suggest. Or we need better attendees as our speakers often state. I think Kolstoe hit the bull’s-eye. As a presenter, so also a learner–the conference attendee. (paraphrased Joseph Lowman, 1995).

Tips 86
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Friday Quote: Being Honest About What We Don’t Know

Jamie Notter

'In Chapter 3 of Humanize, we challenge traditional thinking on management. We pick on three areas specifically: strategic planning, human resource management, and leadership. I always expected that we would receive some vocal push-back on these points. There are a lot of people who believe strongly in those three areas, but I haven’t heard much of a response from them.

Resources 109
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

'With travel budgets and time out of the office at a premium these days, more associations than ever are making portions of their conferences and conventions available to “virtual” attendees. Most organizations are still tinkering with the right mix of content offerings and price points, but the majority of respondents (59.4 percent) to an unscientific poll of Association Adviser eNews readers indicated that those who attend their live events virtually should pay at least half of wha

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Exhibit-Staff Education: A Tradeshow Must

Associations Now

'A new report says exhibitors will be more successful if they train their staff teams not only on their company’s goals and objectives but also on the tradeshow’s attendees and target market. Face time matters for meeting attendees, especially when it comes to the time they spend with exhibitors on the show floor. A 2012 report, “The Role and Value of Face-to-Face Interaction,” showed that tradeshow attendees prefer to obtain information from exhibitors through face-to-face conversations and one

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How Tablet Friendly Is Your Conference?

Velvet Chainsaw

'Pew Research released an interesting report: Tablet Ownership 2013. Findings are based on phone interviews conducted with 2,252 adults ages 18 and older in April and May 2013. Attendees are toting tablets at conferences and trade shows in record numbers. They’re downloading slide decks, taking notes, verifying facts, swapping content info, snapping photos, tweeting, posting and scanning attendee lists to figure out who they need to meet next.

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Harnessing the Power of Social Business (Slides)

Jamie Notter

'Below are the slides (with some notes) from the presentation I made this week at the Associations Forum National Conference in Sydney, Australia (okay, I wasn’t there in person, but I made the presentation via Skype). I set the stage for several other panelists who got into more detail about the “how to” of creating a social business.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.