Sat.Feb 07, 2015 - Fri.Feb 13, 2015

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New Research on Social Media Use

Wild Apricot

'Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users.

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Leadership Lists

Association Leaders

'We’ve all seen them. Some of us have written them. I’m talking about lists…not grocery lists or to-do lists. I’m talking about the tenets of leadership lists. I love reading other people’s tenets of leadership lists. I like what those lists allow me to learn about the people who wrote them. The lists give a real insight into the kind of leader these people are.

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Our screwed up thinking about creating conference experiences

Aaron Wolowiec

'This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. It was originally posted on Jan. 28. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. As conference organizers, we need to learn about the power of experience.

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Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to a whole new level.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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2015 Nonprofit Communications Trends Report

Wild Apricot

'The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all.

More Trending

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Agenda Setting

Virtual

'Ever really think about the agenda for a meeting? Often, agendas aren’t created with a lot of thought, they’re just a list of things that an association or consortium needs to cover in its meeting. But a properly structured agenda can be the difference between an effective meeting and one that drifts. Here are three tips for setting better agendas: 1.

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Getting Started in Government Relations: Advice for Law Students

Association Navigator

'What kind of positions or opportunities should a graduating law student pursue if they’re interested in government relations? This is the question I’m trying to answer in this post and when I speak next week to University of Alabama law students that are in DC participating in a government relations externship program. Mike House at Hogan Lovells invited me to share my observations about getting started in DC.

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From Dysfunctional To Dynamic: Tips For Effective Board Meetings

Wild Apricot

'Here are highlights from our Expert Webinar – Tools For More Effective Board Meetings – with Rick Lent.

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Kindle Version of When Millennials Take Over is Live

Jamie Notter

'UPDATE: Before you order the Kindle version, wait until next week, because we''re thinking about offering a drastically reduced price leading up to the release. More details coming. Book update: the Kindle version of When Millennials Take Over is now available for pre-order (and so is the hard copy , of course). If ebooks are your thing, be aware that Amazon is the ONLY place you’ll be able to get our book for the first year.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Sending Love Out To Volunteers

Mariner

'When volunteer leaders ask me how can I find more volunteers or how can I get them to do what they promised? My first response is have you shown. them the love?

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Values Advice for New Employees: Enthusiasm

Eric Lanke

'Last week I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

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3 Ways To Improve Your Association Website's Site Search Today

Vanguard Tech

'We''re a Google-ized world. Our years of interviewing association members has lead us to many interesting anecdotal revelations about how association can build more meaningful websites. The most revealing truth is that most association members don''t turn to their association''s website when they want industry information.

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Earning Non-Dues Revenue: Make the Effort To Do It Right

Association Adviser

'There are two universal truths about non-dues revenue: associations love it, and can always use more. According to the Naylor sales team, however, there are several more non-dues revenue truths. For more about this topic, click on the headline.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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New JamieNotter.com Site is Live!

Jamie Notter

'In case you hadn''t noticed, I''ve completely revamped the site, focusing a lot on speaking. Basically, I''ve got my consulting site over at the Culture That Works website, and this site is now for speaking and, of course, the blog. If you''re getting this in a feed reader or by email, then by all means click through to the site and check it out. I''m still tweaking of course, but the basics are all in place.

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“Look Up”: A Behind-the-Scenes Peek at Architect Group’s New PR Campaign

Associations Now

'Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that went into building its recently launched three-year public awareness campaign. What do mushrooms , competitive swimming , and frozen foods have in common? If you guessed recently reinvigorated public relations and advertising strategies, you’d be correct.

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Weird And Wacky Reasons Why Your Brain Craves Infographics

Velvet Chainsaw

'Yes, it’s true. It’s an infographic about infographics. And it’s animated and interactive. Neo Mam Studios may not be the first agency to have this idea, but what they’ve come up with is beautifully designed and brilliantly executed. An online experience built with HTML5 and CSS3, you can check it out in all its interactive glory here.

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Focus on Your Passion (and Culture), Not Your Paycheck

Association Adviser

'Getting it done and having fun. This month’s Corner Office profile shines on Shane Yates, CAE, CMP, executive director of the Ohio Society of Association Executives (OSAE), which has more than 500. For more about this topic, click on the headline.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Are You Ready to Respond to Your Association’s “Brian Williams moment?”

SCD Group

'As you probably know, NBC News is currently embroiled in a raging controversy over reports of Brian Williams, the anchor of its NBC Nightly News. In this case, Williams erroneously reported that he was in a helicopter in Iraq that was shot down. The credibility of Williams and NBC is at stake. A Google search of “Brian Williams reporting case” lists 24.3 million hits.

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Location, Location, Location: Destination Drives Current and Future Attendance

Associations Now

'A new study shows that a destination factors heavily into an attendee’s decision to go to a meeting—and cities are stepping up their game to woo attendees. What do most people say is a must-have when it comes to buying or renting a home? A good location—and a new study says the same is true for meetings and conventions. Bottom line, [people] attend on someone else’s dime and return on their own dime, which is significant.

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Sponsorship Ideas From Super Bowl Fan Experiences

Velvet Chainsaw

'Super Bowl fans paid big money to attend the experience in Arizona. Sponsors paid big money for game day ads. And some paid for unique customer experiences, some onsite and some online. The savviest sponsors engaged fans before they ever hit the turnstiles or clicked their remote. They knew that getting the most from their sponsorship dollars required a separate activation plan to engage potential customers.

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Learning to Love the Last-Minute Commit

Association Adviser

'If it seems attendees are always waiting until the last minute to register for your conferences, meetings and other live events, you’re not alone. According to our latest reader poll, about three in. For more about this topic, click on the headline. Did You Know?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Does Your Nonprofit Suffer from a Culture of Sitting? How To Change It

Beth Kanter

'On February 12th, I’ll be presenting on a FREE Guidestar Webinar on healthy and productive meetings and talking about walking meetings (register here ). There is much research out there about why sitting at work is downright dangerous for your health. There is also research about how walking or even standing up at work can increase you and your team’s creativity.

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Nonprofits to Facebook: Don’t Limit Our Reach

Associations Now

'Stuck between a rock and a hard place with Facebook pages that now require payments to ensure wide reach, nonprofit groups are starting to speak out on the issue. Last week, one volunteer tried to set the wheels in motion with a Change.org petition. Facebook pages aren’t what they used to be , as far as organic reach goes. That’s left many nonprofits, which may not have the budgets or even the legal ability to pay to promote their posts, out in the cold.

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7 Best of Week Articles for Associations/Nonprofits

SCD Group

'How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service By Maddie Grant via SocialFish.org Trending companies like Hootsuite, a social media management system company, are using Twitter to field questions and complaints from consumers. Soda giant Mountain Dew is also joining the Twitter train. No longer used as a platform for quick-read headlines and tidbits of people’s thoughts, Twitter is now transforming into a tool for businesses to field customers’ calls.

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Is Your Association Management Software Leveraging the “Three Ts”?

Association Adviser

'Getting the most out of your AMS Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association. For more about this topic, click on the headline.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!