Wild Apricot

DECEMBER 3, 2015

We’re proud to announce that Capterra, a service that ranks software, has once again rated us the #1 Membership Management Software on the market - that’s 3 years in a row for us!

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Software Membership Management Marketing 177

Higher Logic

NOVEMBER 30, 2015

Let me set a scene that may or may not look familiar to you. Your wonderful, beautiful, source of life (seriously, what would we do without it?) iPhone or Android is going through a new software update. The "Terms and Conditions" screen pops up with all sorts of words that don't make much sense to you. You quickly hit "I Accept" and let your phone go through the motions for new, exciting changes from version 112.2.

Guidelines 172

Guidelines Software Resources Products 172

Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations. As an industry, those are decent numbers, but how does your association compare?

Tips 160

Tips Survey Report Marketing 160

YourMembership

DECEMBER 1, 2015

As consumers, we’re always seeking the next best way to simplify the way we go about our daily lives – the way we work, the way we play, the way we engage friends and family. Whether we know it or not, we are constantly challenging companies to find new ideas that keep us ahead of the game. With that being said, what can companies do to guarantee the output is reflective of, or creating shifts in their industry?

Innovation 150

Innovation Conference Team Products 150

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Wild Apricot

DECEMBER 3, 2015

We’re proud to announce that Capterra, a service that ranks software, has once again rated us the #1 Membership Management Software on the market - that’s 3 years in a row for us!

Software 150

Software Membership Management Marketing 150

Aaron Wolowiec

NOVEMBER 30, 2015

Aaron Wolowiec, founder and president, Event Garde. Q & A with Aaron Wolowiec, founder and president of Event Garde. Editor’s Note: In celebration of Event Garde’s four-year anniversary, this month’s Event Garde-ian of the Month is Aaron Wolowiec. Please take a few minutes to share your thoughts with us. As we go into 2016, we’d like to know what you think…how are we doing?

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Content Innovation Education Survey 143

Socious

DECEMBER 2, 2015

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within the ir online community. After all, a lot of the value that people get from your online customer or member community depends on these interactions. Here are three steps to help you steer your community members towards engaging with each other.

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Video Member Engagement Organization How To 141

Wild Apricot

DECEMBER 1, 2015

Learn ways you can use structure to create naturally more effective and engaging virtual meetings. We will share stories, along with tips and tools. These suggestions can be used with any form of virtual meeting technology!

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Tips Tools Technology 151

Higher Logic

DECEMBER 2, 2015

For the past week, I’ve stared at a blank page, puzzling out a pithy way to start this article. I have found no elegant sound bite to summarize my thesis and draw you into the words that will follow. Anonymity on the internet is a double edged sword: it is a beautiful thing that allows us to try new things, test the waters, speak to and about people who we never could otherwise.

Tools 132

Tools Team Guidelines Course 132

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Aaron Wolowiec

NOVEMBER 30, 2015

Last month, I had the opportunity to present a session on meeting management (e.g., a staff meeting, a committee meeting or a board meeting) to a group of volunteer leaders. We started by viewing the following (hilarious!) YouTube video depicting every meeting ever. After debriefing the video, which included a discussion of many of the personalities/bad habits represented (e.g., The Time Nazi, Get Here When You Can Guy and The Negator), we launched into my four steps for facilitating the most pr

Products 141

Products Video Committee Tips 141

Socious

DECEMBER 1, 2015

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more granular as well.

Marketing 135

Marketing Tips Technology Association Management 135

Wild Apricot

NOVEMBER 30, 2015

This month's update is focused on how we're expanding our product and education offerings.

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Education Products 151

Higher Logic

DECEMBER 3, 2015

You spent a lot of time and money on a beautiful responsive website, one that works on all screen sizes, including tablets and smartphones. So why would you need an app for your community? Isn’t responsive design like the two-in-one solution? There isn’t an easy, straightforward answer to this question, but hear us out. Responsive design doesn’t necessarily make mobile apps obsolete, but mobile apps aren’t the right choice for everyone.

New York 120

New York System Tools Report 120

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Virtual

DECEMBER 2, 2015

Disastrous events. We’ve all had them. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. That’s why so much energy for every event is spent on thinking about how to get “butts in seats.”.

Marketing 100

Marketing Price Boston Social Media 100

Eric Lanke

NOVEMBER 30, 2015

I got some great advice from a colleague a few days ago. "You need to be more direct," she said. "People don't know what you want them to do unless you tell them." In theory, it seems obvious. If you expect a certain action or behavior out of someone who reports to you, you need to tell them what it is. How else are they going to know what your expectations are?

Resources 100

Resources Communications Report Industry 100

Mariner

NOVEMBER 28, 2015

In every volunteer training program I facilitate, we eventually get to the subject of what to do with difficult or under-performing volunteers. The solution is simple, the implementation is not. But yes, we have to fire volunteers.

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Jamie Notter

NOVEMBER 30, 2015

100 million and 77%. The first number represents the number of Millennials in the United States. Only about half of them are in the workforce at the moment, and they will be the ONLY segment in the workforce that grows every year over the next decade (while the rest of us decline, I'm afraid). The second number is the percentage of said Millennials who feel that culture is "as or more important than salaries and benefits" when evaluating a job, according to a VirginPulse survey.

millennials 76

millennials United States Survey Price 76

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Associations Now

NOVEMBER 30, 2015

A new survey exposes plenty of turnover in the nonprofit C-suite. Training can keep people around, but education alone isn’t the answer. The U.S. economy has improved in recent years, however slowly. That has benefits for membership, meetings, and other ways people engage with associations. Back at the office, though, that growth can have a downside: People who once felt they had to stay put in their jobs for lack of better options are now more able to move on.

How To 66

How To Review Course Maine 66

GlowGlobally

DECEMBER 3, 2015

Recently, McKinsey issued a report on China’s potential for innovation versus where they are today. China’s need to rely less on low cost manufacturing and more on innovation-based economic strategies will need to contribute up to half of its GDP growth by 2025 ( $3 trillion – $5 trillion annually). To get there China must improve its performance across the four “archetypes” of innovation where China’s record is not always strong: customer-centricity, efficiency-driven,

Innovation 60

Innovation Social Media Products Marketing 60

Achieve

DECEMBER 3, 2015

Do you feel like you’ve been on the receiving end of the same marketing advice for years? Or that the outdated hodgepodge of marketing tactics promoted by fundraising blogs, websites, and experts often isn’t relevant to your fundraising strategy – and might actually be killing your fundraising results? Here’s one I hear pretty often: “If you show them the logo three times, they’ll remember it.”.

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Newsletter Communications Marketing Project 52

SCD Group

NOVEMBER 29, 2015

Choice Vs. Dual Membership via CreditUnion Times CUNA torn regarding decision to require local groups to belong to the national organization. If you are with a national association that has chapters or affiliated associations, follow this story. A Roadmap for Quintupling Membership By Joe Rominiecki via Associations Now The American Association for the Advancement of Science has set a lofty goal: 500,000 members.

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millennials Social Media Member Engagement Communications 40

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Associations Now

DECEMBER 1, 2015

In recent months the U.S. Tennis Association has been talking up its tech game—for good reason. Here’s what the organization has learned from integrating the IT department deeper into the game. In some ways, tennis and technology have been intertwined since the dawn of the computer age. (Pong, anyone?). But, with computers increasingly becoming a key way that fans of professional tennis follow along with the game, it only made sense for the U.S.

Florida 64

Florida New York Revenue Technology 64

Beth Kanter

DECEMBER 2, 2015

Yesterday was the fourth Giving Tuesday , a global day of community-driven philanthropy. Today is ThankYouWednesday because it was a huge success, including financial with 52% increase in giving. And, because those of work in the social good sector know that giving is to become a habit or part of culture, it can’t be transactional. We can’t treat donors like ATM machines, only asking for money.

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New York millennials Social Media Education 34

Achieve

NOVEMBER 29, 2015

I just gave $25 to a person I don’t even know, for a Dance-A-Thon fundraiser supporting a cause I don’t even care about. Why? Because her mom gave me $25 for a 5K fundraiser a couple of weekends ago. But to be honest, I didn’t care much about that cause, either. So why participate? Because my wife works at the charity. Seems a bit strange, right? Giving time and money to causes I wouldn’t ordinarily invest in.

Strategy 52

Strategy Education 52

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Among them: data capture, educational offerings, attendee security, and the economy. With less than a month to go until 2016 (Wow, what happened to 2015?!), it’s probably time to start thinking about the next year (or two, or three) and what it will mean for your association’s meetings and events.

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Organization Analysis Education Industry 63

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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