Sat.Sep 13, 2014 - Fri.Sep 19, 2014

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Matching Your Channel to Your Audience

Spark Consulting

'One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and unprotected areas of your website. Are you sharing information about something that’s for your members only?

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The One Call We All Want To Receive

Wild Apricot

'Are you making thank you calls to your donors or members? It''s one of the few calls we all want to receive – and it can make a difference for donor retention and member engagement.

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Trust, Commitment and Caring – Lou Holtz Philosophy

Association Leaders

'Just about everyone knows who Lou Holtz is. Some people love him, others may not care for him (especially if you’re not a Notre Dame fan). For those who don’t know, Lou Holtz was a very successful (mostly college) football coach. He is probably best known for coaching Notre Dame from 1986 to 1996. During that time he lead Notre Dame to an unmatched record and a National Championship.

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Fun and games for associations

Aaron Wolowiec

'Just about everyone I know is addicted to Candy Crush. (Not me. I tried and was terrible.) And I have quite a few friends who thrive on becoming king of a location on FourSquare. Me? I get excited when I get a new badge on my hotels reward program and can share it on Facebook. Ah, Facebook. Its gamification genius has taken social media by storm. In fact, it seems companies of all sizes are joining the gamification bandwagon.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Dos and Don’ts of Advertising on Your Association Website

YourMembership

Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.

Revenue 150

More Trending

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How Long Does Culture Change Take?

Jamie Notter

'I was at an event last week for association CEOs on finding and keeping top talent. The topic of culture was raised repeatedly (yay!), but in the middle of the panel discussion, a CEO of a large and successful association dropped this bomb (not a direct quote, but my paraphrase of what she said): It takes 8 years to change a culture. If you’re a real superstar, you might be able to change culture in a little less than eight years, but it’s tough.

Course 134
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Make Values a Primary Filter for Performance Evaluations

Eric Lanke

'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here.

Process 116
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The Dos and Don’ts of Advertising on Your Association Website

YourMembership

Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.

Revenue 150
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1-On-1 With Greg Damron – Part 3: Events and Welcoming New Members

Wild Apricot

'Here is our final post in our 1-On-1 interview series with Greg Damron of ATD St. Louis. In this post, Greg offers insight into his organization''s event planning and member welcoming processes as well as some final words of advice for his membership peers.

St. Louis 207
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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We’re Not As Good As We Think (Friday Quote)

Jamie Notter

'One of the most enduring conclusions that I drew based on the research and writing of Humanize was the idea that when it comes to leadership and management, we have no idea what we’re doing. Seriously, most of our “best practices” are completely made up. I think that we succeed in organizations more often IN SPITE of management, not because of it.

Analysis 115
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Know Your Members Through Better Surveys: A How-To Guide

Association Adviser

'When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our. For more about this topic, click on the headline. Marketing & Communications member marketing member surveys.

Survey 99
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What Goes Into a Successful Mentor Relationship?

Associations Now

'One mentor/mentee pair share their perspective about the tactics to forge a rewarding mentor relationship. The mentoring relationship can be somewhat of a mixed bag—sometimes it works, and sometimes it doesn’t. When it works, though, mentoring has the power to change lives, at least according to one recent study. So, what does it take to create a successful mentor/mentee relationship?

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Why Technology Alone Will Not Move The Needle For Conferences

Velvet Chainsaw

'I’m a fan of technology. I’m usually an early adopter of the next shiny tech tool for individuals. And I typically try to understand if and how that tech tool may help organizations, learning and conferences. But, and it’s a big, big but: technology alone will not truly move your conference needle. Technology Isn’t Your Savior My email box is littered with announcements of the next great event technology.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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What to Do About Bullying Behavior

Jamie Notter

'I spoke about both conflict and culture this week, and at the conflict session a participant asked for advice in dealing with a Board leader who was being somewhat “hard charging” on a conference call. He started by saying his point was “non-negotiable,” and then declared that in this year the membership would grow by more than 100% and he wanted to know how the organization was going to achieve that.

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How Well Do You Really Know Your Members?

Association Adviser

'For 75 years, the Institute of Food Technologists (IFT) has been unlocking the potential of the food science community and transforming scientific knowledge into innovative solutions throughout the. For more about this topic, click on the headline.

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Four Ways That Ratings Changed Videogames Forever

Associations Now

'Two decades ago this week the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. The solution worked. Here are the lessons you can take from the effort. The 1992 videogame Night Trap broke a lot of ground for the gaming industry, in good ways and questionable ones.

System 85
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Your Conference Logo Needs Policing

Velvet Chainsaw

'Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put your hard work into action. Design your conference logo. Adopt a repeatable look and feel (visuals) for communicating the benefits of attending.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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6 Lessons for Association Executives

SCD Group

'Muhtar Kent, chairman and chief executive officer of the Coca-Cola Co, wrote an op-ed piece in the Wall Street Journal headlined Truett Cathy’s Lessons on Life & Business. Who was Truett Cathy? He was the Chick-fil-A founder who died last week at the age of 93. “How did Truett do it?” Mr. Kent wrote. “As someone lucky enough to know him, I saw six characteristics that defined the way he approached business, people and the communities he served.

Atlanta 69
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Five Lessons I’ve Learned the Hard Way

Association Adviser

'Most successful people encounter failure during their careers. The key is to learn from mistakes and move on! The post Five Lessons I’ve Learned the Hard Way appeared first on Association. For more about this topic, click on the headline.

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What Larry Ellison Teaches About the Nature of Philanthropy

Associations Now

'The longtime Oracle CEO, who stepped down from the leadership role this week, has often been quiet about his giving. But there are lessons to be learned from the multibillionaire about the inconsistent, sometimes eccentric nature of big-name donors. In 2010, Oracle co-founder and longtime CEO Larry Ellison—who definitely doesn’t need to worry about money—joined the Giving Pledge , a promise among some of the world’s richest people to give away most of their wealth to philanthropic c

Hawaii 84
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What are Strategic or Organizational Values?

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC Strategic values are sometimes defined as the "glue" that holds an organization together. In effect, values act as a sort of constitution that clearly defines what an organization stands for both for those inside as well as outside any given organization. For example, we all instinctively know what McDonald''s Corporation''s values are.

Cost 43
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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6 Stories About Millennials & Associations

SCD Group

'5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you! Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials.

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Weeding Out Members From Pretenders

Association Adviser

'High performing associations are focusing on the engagement level of their members—not how many dues bills they send out. The post Weeding Out Members From Pretenders appeared first on Association. For more about this topic, click on the headline.

Iowa 96
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Goodbyes Are Hard: How to End a Conversation on the Tradeshow Floor

Associations Now

'A lot of talk around meetings and conferences is how to start and engage in conversations with attendees, exhibitors, and speakers. But what should exhibitors do if they know the conversation with a visitor needs to wrap up? A new report looks at techniques to disengage. I’m sure we’ve all been at a social gathering, whether personal or professional, and found ourselves stuck in a conversation that we just wish would end.

How To 84
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The role of the AMS

Elipsis Partners

'In his ebook that he kindly posted on ASAE’s Collaborate community, John Mancini argues that we should no longer strive to make an AMS the database of record for all association data. While many associations, in following the mandate to understand their business and members better, have worked to bring all the data into an AMS or CRM, John believes that day is gone.

eBook 40
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.